Alright, what next.

9 years ago

Originally Posted by ASG1123

Hello Everyone,

I need some suggestions on how to take my T-shirt store at Skreened forward. I created the store some 4 days back with about 12 designs and without any promotions till now, have been able to sell 2 shirts. After looking at the sales, I added about 10 designs yesterday and today. I am planning to add about 4-5 designs on a daily basis.

So here is what I am already doing -

1. I have a FB page on which I promote these designs. I have only about 40 likes on that page in past 3 days.
2. Promoting on twitter, where I have about 70 followers within 24 hours of starting.
3. Added Google analytics to shop. Findings are about 87% bounce rate from store home page.

90% of shirt designs I have should appeal to young adults crowds.

Further course of action I have planned -

1. Liase with a high Like count FB page to promote the store. I am already in talks with someone who has a FB page >500k fans majorly from US, of whih about 50% are in >18 years old.
2. Tweet twice a day at least about designs available on store. Re-tweet the tweets(unrelated) from pages with huge following, to build up my following.

Need suggestions on

1. How to improve the bounce rate.
2. The FB page I am in talks with wants $30 for a day, $200 for a week, $500 for a month - for 5 posts per day. Its too costly for me. I have like $10 to spare ATM.

So, I asked him to go on a 50-50 revenue sharing, which he refused[surprisingly, since it was a better proposition, earning $5 for each shirt sold, considering 0.5% of 250k buy the shirts, thats 1200 shirts sold, 1200*5=$6000]. So I am going to test waters with $10 for one day and then scale it up. Your suggestions here..?
3. I am expecting that by the end of this week I would have about 50 designs on skreened. With increasing scale, do you think it would be better promoting a store as a whole or certain/specific designs?
4. Any suggestions on how to take marketing forward with twitter?

Surprisingly even after being only 4 days old, 95% of my traffic is coming from organic search to a couple of designs. Twitter and FB have only 5% of traffic contribution.

Any suggestions would be much appreciated.

Wow, long post. Thanks for reading.

You make me want to start a t-shirt business. If you write a thorough e-book ill buy it from you or even your notes or business plan. I want to start a t-shirt business too.

Thanks
1 reply

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ASG1123

9 years ago

Originally Posted by OfficerIM

You make me want to start a t-shirt business. If you write a thorough e-book ill buy it from you or even your notes or business plan. I want to start a t-shirt business too.

that'll be $100, thank you

On a serious note, it all looks good in theory. In the field the picture is entirely different.

Thanks

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travlinguy

9 years ago

Thanks for posting enough info to be able to help you. I've got a couple of ideas for you. The first two I came up with just now. The rest come from a list of cheap and free marketing and pomo ideas I put together a few years back. They won't all work with t-shirts but some will. Good luck.

Visit local businesses and offer to produce shirts for them with their logo on them.
Go to the chamber of commerce in your city (and surrounding towns) and find organizations that run charity promotions. Offer them wholesale quantities.

Free Online Classified Ads
Website
Flyers
Brochures
Visit Business and Civic Leaders Explaining Your Services.
Business Cards
Magnetic Business Cards
Write An Editorial With A Byline Mentioning Your Biz
Radio Spots
Newspaper Ads
Offer Discounted Gift Certificates For Service
Local Press Releases
Online Press Releases
Join The Chamber of Commerce and Other Civic Organizations
Newspaper Classified Ads
Place An Ad In The Local High School Yearbook
Holiday Theme Promotions
Bandit Signs
Become A Guest On A Talk Radio Show
Call Talk Shows And Subtly Pitch Your Stuff
Sponsor Drawings For Discounted Services At Various Businesses In Town
Sponsor A Sports Team
Attend Fairs, Trade Shows and Other Local and Regional Events
Offer Incentives To Your Present Clients For Referrals
Magnetic Vehicle Door Signs
Print Up A Mini-Booklet With Useful Info And Include A Back Page Ad For Your Biz. Distribute Them Everywhere Along With The Message: Compliments Of_________
Door-to-Door Sales and Solicitation
Sponsor or Hold A Contest
Create A Signboard and Have Someone Walk Around Town With It
Print Bookmarks and Leave Them at the Library, Senior Center, etc.
Leave Info About You Biz On Answering Machine, eMail Sig, etc.
Purchase Ads In Co-Op Coupon Books and Leaflets
Sponsor An Essay Contest On Citizenship, No, Make That Pop Culture
Get Inexpensive Advertising on Restaurant Paper Placemats
Free CraigsList Ads
Distribute Newspaper Flyer Inserts
Get Your Own Internet Radio Show
Get Your Info On Matchbooks & Leave Them At Smoke & Candle Shops, Clubs, etc.
Yellow Pages
Produce An Inexpensive Catalog
Get Newspaper And Other Co-Op Ads With Non-Competitive Biz Owners In Town
Teach A Class or Seminar
Give Your Service Away Free In Exchange For An Influential Endorsement
Print Promo Info On Balloons and Distribute Them To Sporting Events, etc
Come Up With A Cool Logo And Slogan For T-Shirts And Sell Or Give Them Away
Use Specialty Advertising Like Calendars, Pens, etc.
Offer Discount Coupons
Get Dated Magazines And Donate Them To Doctor’s Offices, etc. with A Sticker Reading: Compliments Of________ And Include a Blurb About Your Biz
Visit Student Centers and Leave Your Brochures and Flyers
Leave Your Promo Materials With The Town Welcoming Committee
Leave Promo Materials at Job and Employment Fairs
Advertise on Public Access Cable TV – It’s Very Cost Effective
Offer Employee Discounts To Local Businesses
Create Useful “Tip Sheets” For Various Hobbies, Sports, etc. With A Message Reading: Compliments Of_________ And Include a
Blurb About Your Biz
Supermarket Bulletin Board Postings
Network With Local Church Organizations
Leverage Your Marketing Efforts by Offering Your Service As a
Fundraiser and Donate a Percentage of The Proceeds To a Worthy Cause
Word of Mouth

[ 1 ] Thanks

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ASG1123

9 years ago

Thanks travlin. I'll note that list down for future reference.

Just noticed this is in the totally wrong forum[not sure how]. That's embarrassing.

Thanks
1 reply

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orangeuglad 9 years ago

Sounds like you are on the right track to me. Your questions should be on driving traffic to your page. Then that traffic turns into purchases and customers.

If you don't have the money to advertise, you need to take it grass roots and manually get the site out there.

Now where on the net does your potential customer hang out? Make an account on those sites. if the site will let you put your site in a sig that will be something. You may work out a banner add for $10 for so many days. Maybe you can work out a deal to make a certain number of shirts for the site to share profits in turn for a nice campaign on the site? Craigslist is another possibility. When sales come in you can reinvest in your ad campaign and sales may continue to grow.

Now I just got here so take my advise at your own risk....lol.
- Thanks
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ASG1123

9 years ago

Alright, the Facebook trick went as a bummer. Our first post promoting a T-shirt got barely 2 likes in 15 minutes, whereas the other regular FB crap after 15 minutes went for 100+ likes and several shares in 3 minutes. So, I reckon there aren't many buyers on that teen page.

Today has been dim, not much FB activity either, twitter followers remained steady at 75 or so.

So, traffic, where do I get it. I haven't seen traffic all day to the page. Any suggestions?

Thanks
1 reply

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travlinguy

9 years ago

Originally Posted by ASG1123

Alright, the Facebook trick went as a bummer. Our first post promoting a T-shirt got barely 2 likes in 15 minutes, whereas the other regular FB crap after 15 minutes went for 100+ likes and several shares in 3 minutes. So, I reckon there aren't many buyers on that teen page.

Today has been dim, not much FB activity either, twitter followers remained steady at 75 or so.

So, traffic, where do I get it. I haven't seen traffic all day to the page. Any suggestions?

I think you need to focus more on offline promo. I typed t-shirts into the search field on ebay and got almost 900,000 hits. Same thing on all the SEs. Big competition. You're a small fish in the online pond but can be a big fish in a local or regional market. Go there and once you get a little traction use it to for an online push.

Thanks

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Randall Magwood

9 years ago

Start running ads. All you're doing is free marketing (seems like mostly "social"), but no ads that can send you floods of new visitors who may be interested. Start off with Adwords and Bing Ads.

Thanks

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