I'm looking to get more involved in the dating niche (fairly competitive) and while I created 2 products in this niche, there is something that was recently brought to my attention which I may have overlooked (and others may have overlooked as well)... A good friend of mine, who is also an internet marketer, mentioned that there aren't many who do well in the dating niche and it's important to first build the community and then sell them a product(s).
Create the community first or Sell a Product first?... a debate
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I'm looking to get more involved in the dating niche (fairly competitive) and while I created 2 products in this niche, there is something that was recently brought to my attention which I may have overlooked (and others may have overlooked as well)...
A good friend of mine, who is also an internet marketer, mentioned that there aren't many who do well in the dating niche and it's important to first build the community and then sell them a product(s).
After looking at a number of sites in the same niche (markmanson.net, rsdnation.com, taoofbadass.com, DYD), I noticed that each of them have some type of community built around them - whether it's in the form of a forum or through email marketing or both.
I'm curious to know those who are breaking in a new niche or who have experienced this if they think that building the community first is more important than trying to sell a product right away?
A good friend of mine, who is also an internet marketer, mentioned that there aren't many who do well in the dating niche and it's important to first build the community and then sell them a product(s).
After looking at a number of sites in the same niche (markmanson.net, rsdnation.com, taoofbadass.com, DYD), I noticed that each of them have some type of community built around them - whether it's in the form of a forum or through email marketing or both.
I'm curious to know those who are breaking in a new niche or who have experienced this if they think that building the community first is more important than trying to sell a product right away?
- agmccall
- DirtyCopywriter
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