Would You Promote a $67 clickbank product?

30 replies
Hi guys

branching into a new niche now and have found a product that fits all my criteria (kinda)

One of my previous criteria for choosing products to promote, was that it had to earn me at least $15 a sale.

Now however, i want to promote a clickbank product that is set to make me a $45 commission (one time) but the actualy product will cost the public $67.

Do you think that would stop people buying a product if it came down to it?

IE, would the price alone put anyone off a product?

I';m unsure, do $40+ proucts work well? (in the health niche)
#$67 #clickbank #product #promote
  • Originally Posted by seonutshell View Post

    i want to promote a clickbank product that is set to make me a $45 commission (one time) but the actualy product will cost the public $67. Do you think that would stop people buying a product if it came down to it?
    Much of this comes down to your mindset. If you are not used to selling or promoting products in the $67 and up range, you might feel that this is some sort of challenge. Rest assured however that for a decade or so, we have been selling our own products at $97 and up to $997 regularly. $67 products (via Clickbank etc) are purchased daily by thousands of customers, (when the product has value for the customer) therefore you only need to decide whether you want to be a part of that or not.
    Signature
    Arnold Stolting - Stolting Media Group
    "I LOVE The Song! The Vibe Is Positive And Firm!" - Kymani Marley. (Son of Bob Marley)
    "Keep Up The Good Work!" Tony Lindsay - Lead Vocalist, Carlos Santana.

    "Very High Quality!" Jeremy Harding - Manager / Producer. Sean Paul.
    "They Are FANTASTIC!" - Willie Crawford.

    {{ DiscussionBoard.errors[8949812].message }}
    • Profile picture of the author IanM723
      Originally Posted by stoltingmediagroup View Post

      Much of this comes down to your mindset. If you are not used to selling or promoting products in the $67 and up range, you might feel that this is some sort of challenge. Rest assured however that for a decade or so, we have been selling our own products at $97 and up to $997 regularly. $67 products (via Clickbank etc) are purchased daily by thousands of customers, (when the product has value for the customer) therefore you only need to decide whether you want to be a part of that or not.
      Awesome point! When I first started out I felt exactly the same way as the op - I was hesitant to promote big ticket items because I figured people weren't willing to spend that much on the internet. The reality is that, like everything in life, people are willing to pay good money for good quality products and information. If you promote something with great value, people are definitely willing to pay for it!
      {{ DiscussionBoard.errors[8957058].message }}
  • {{ DiscussionBoard.errors[8949813].message }}
  • {{ DiscussionBoard.errors[8949816].message }}
  • Profile picture of the author seonutshell
    Originally Posted by online4cash View Post

    Are you asking for this product?
    Xtreme Fat Loss Program - The Fastest Way To Shed Unwanted Bodyfat FAST!

    I am also checking for this...So which traffic source you are looking for?
    Stupid post, and no it isnt that product.

    Having a good time reading the replies so far.
    {{ DiscussionBoard.errors[8949843].message }}
  • Profile picture of the author wikiklix
    If you were in a particular situation, and this product fulfilled your needs / solved your problem would you purchase it? I guess it comes down to perceived value and how good and persuasive the sales page is.
    {{ DiscussionBoard.errors[8949850].message }}
  • Profile picture of the author Randall Magwood
    If the sales copy is great, and you do a good job of cultivating your list.... you should have no problem selling the $67 product.
    {{ DiscussionBoard.errors[8949869].message }}
  • Profile picture of the author wrcato2
    I don't see why you might think a $67 product is to expensive for the health niche?

    I know several people one that is a body builder and spends over $800.00 a month for some kind of protein food.
    My daughter spends over $300 on running stuff. Included in that monthly expense (I hope) is a newsletter that she gets once a month that is costing over $125. a year.

    Would You Pay $3,295 For A 307 Page Report?.... Allen Says, did.
    The proof is in the "Private discussions forum"

    P.S. Nice Blog and bookmarked.
    {{ DiscussionBoard.errors[8949912].message }}
  • Profile picture of the author TeamBringIt
    Who cares, about the price. What value is delivered? If this product has value and truly transforms someone's life (for good), then price will not stop, them from buying(most, of the time).
    {{ DiscussionBoard.errors[8950118].message }}
  • Profile picture of the author rwbovee
    I don't think $67 is too high a price for a quality product.
    {{ DiscussionBoard.errors[8950877].message }}
  • Profile picture of the author LimitlessTraffic
    First thing first, do you see the product itself as a valuable product?

    If yes, then it can definitely work well for you.

    Some customers associate price for quality and are willing to spend that extra $20-40 on a product that may change their life.
    {{ DiscussionBoard.errors[8951049].message }}
  • Profile picture of the author Martin Avis
    The problem with so many cheap ($7) products being around is that list owners are getting scared of promoting things at a price point that a few years ago was considered normal.

    While my list appreciates me recommending low price things to them, I make most of my income from the higher priced items I review. Oddly, I can often sell more copies of a $47 ebook than I can of a $7 one.

    Don't be scared of the price: just write a good, honest review and do a good job preselling ad see what happens. Your list's dynamic will be different to everyone else's, but you'll only find out how different by testing it out.

    Don't apologize about the product's price though - in fact, don't even mention it (that's the job of its sales page). Just presell the benefits and tell your people why you think it is so good and you may be pleasantly surprised at how many higher priced products they will buy.

    One valuable lesson I have learned in 12 years of newsletter publishing is that your list is made up of very different people - some will hesitate to buy the cheapest of products, while others will have deep pockets and no reluctance at all to spend money on things you think are expensive.

    Ignoring the latter group can severely affect your bottom line.

    Martin
    Signature
    Martin Avis publishes Kickstart Newsletter - Subscribe free at http://kickstartnewsletter.com
    {{ DiscussionBoard.errors[8951076].message }}
  • Profile picture of the author actionplanbiz
    only if theres enough search volume to the problem it solves & with minimum competition (seo strategy).

    to my list... no really. as an oto through my funnel, not really (only if im convince it will convert)... as an upsell... maybe
    {{ DiscussionBoard.errors[8951095].message }}
    • Profile picture of the author Simon Farmer
      Hey SEOnutshell,

      Why would you think that a $67 product would put people off from buying the product?

      One thing you have to realise is that information products really have infinite value and a lot of times when you increase your product price you'll find it increases conversions because people often assume that the more expensive product is better than the cheaper ones.

      As a pure example, I just recently tested changing the price of one of my products on ClickBank to $297 just to see what would happen.

      You know what happened...

      2 sales for $297:




      This product is not in the IM niche or Forex or anything related.

      It has also sold for $197 in the past and $97. (same product each time)

      The point is that people do buy the more expensive products so you should definitely test it out and send some traffic to the offer.

      I hope this helps.

      Simon.
      {{ DiscussionBoard.errors[8951387].message }}
      • Profile picture of the author ajbarnes777
        If it's a quality product and you promote it properly, the price isn't going to matter.

        The key thing to remember is that BOTH aspects are important (the price and how you promote it). If one is off, you'll either not make any sales or you'll get a lot of refunds... and a lot of refunds from a high priced product will have you on the Psychologist couch in no time!
        {{ DiscussionBoard.errors[8951597].message }}
  • Profile picture of the author Jeffery Moss
    The weight loss and fitness niche is big business. And, if you can prove to your potential customer that the product works, they'll be happy to buy. You don't need to feel guilty about offering these products if they are truly helpful to your customer. Keep the other person in mind and only recommend products that have real value and answer needs. Then you will establish a better trust factor with your readers/subscribers, than if you had simply recommended a product based on price not performance.
    {{ DiscussionBoard.errors[8951889].message }}
  • Profile picture of the author talfighel
    If there is a demand for this product, you would be amazed to know that most of your future buyers will even be willing to spend over $100-$300 to get the info.
    {{ DiscussionBoard.errors[8952180].message }}
  • Profile picture of the author jamescanz
    Originally Posted by seonutshell View Post

    Now however, i want to promote a clickbank product that is set to make me a $45 commission (one time) but the actualy product will cost the public $67.

    Do you think that would stop people buying a product if it came down to it?
    Absolutely not, $67 for a health product...

    Think about all health stuff people spend money on...

    Gym memberships, personal trainers, exercise gear, supplements...

    I think you just need a simple reminder that the fitness niche is MASSIVE...

    And there are always millions upon millions upon millions of dollars being spent...

    Especially on solutions over $40+

    Originally Posted by seonutshell View Post

    IE, would the price alone put anyone off a product?
    That's what copywriting is for.

    PLUS, if you have a VSL, no one will know the price until the appropriate time

    (that's just a specific example to counter the "skip to the price and realize it's too much" objection )

    Originally Posted by seonutshell View Post

    I';m unsure, do $40+ proucts work well? (in the health niche)
    Yes.

    9/10 clickbank fitness monsters are basically over $40 (usually $47).

    Venus factor, fat loss factor, muscle maximizer, customized fat loss, adonis golden ratio etc.

    And there are quite a few that are even double or triple that price (and higher)
    {{ DiscussionBoard.errors[8952639].message }}
    • Profile picture of the author savidge4
      I personally sell a $40,000 affiliate product. is $67 to expensive?

      Like Simon Farmer mentioned, they sold the same product for $97, then $197 and now $297. It boils down to this. It's not what you sell, its HOW you sell that is the difference.

      This is my system when looking at new products. I BUY the item ( And before anyone asks, no I didn't buy the $40,000 item I sell but I do have a $20,000 lesser model. ) I look at it up 1 side down the other. Do I think it will do what it says it will? In many cases I even use the product, or program. Did it give a glimpse of the results that it says it will?

      You now have a base to sell that product from. You can then without question say "Hey, this worked for me, and it can work for you." You can then use social media to develop a community of sharing and helping in terms of the use of that product. So now you are not only selling the item, you are selling the community to help make that product successful for them.

      This in itself opens up all new possibilities. You can share your advice, and share new products in your now active community. People from the outside will see the community, and in turn buy the product. This is a very synergistic self expanding model, and it friggin works!

      The use of a blog, e-mail list, and social media to not only to keep in touch with your customers, but to help your customers utilize the tools you sold them that answer the question they were asking. You are building TRUST, you are setting the ground work for a BRAND.

      What do you think happens 3 months down the road, when you have a "New" product? You tell them you are trying something new... It looks promising Ill let you know... Tell them it SUCKED! But you are trying another... This one is way better, much easier to understand and to follow... Then do a product launch and see what happens!

      Sales is a strategy, its a game of sorts, and as far fetched as it all can get, if you are even half sincere at what you are offering, and to whom you are offering it to, it will take you a long way.

      So it is to expensive? not if it works!

      Hope that Helps!
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[8952762].message }}
  • Profile picture of the author shadeofinfo
    I believe that a $67 product is doable. It does take great sales copy and these things that people mentioned, but be sure to also add practical bonuses that will tempt those you're promoting to to purchase. There are others that are selling the same thing as you and you want to stand out from the crowd ... and the best way to do that is through the bonuses to sweeten the offer.

    That's my opinion.
    Signature
    Actionable blueprints and strategies for growing your site. www.contentranked.com
    {{ DiscussionBoard.errors[8955571].message }}
  • Profile picture of the author veekay31
    If the product solves a desperate problem or if it satisfies a specific need in a passionate niche then there's no reason why you cannot sell. I've had success promoting offers in CB that pay you $ 90...so its very much possible.
    {{ DiscussionBoard.errors[8955876].message }}
    • Profile picture of the author Geeked Labs
      I just bought a $197 product with a $197 rebill everymonth. If the products good people will pay for it if they can afford it. Heck 9 months ago I bought the $2,000+ magcast product.
      {{ DiscussionBoard.errors[8956029].message }}
  • Profile picture of the author Zack Lim
    I agree with many of the points that various Warriors have mention.

    I personally it is not wise to just make assumptions before doing any testing by driving some traffic to the offer.

    What works for one person does not mean that it will work for another person as it will for another person.

    I feel the key is to drive some traffic to it, tweak and test along the way. If the offer does not convert, change it.
    Signature

    FREE Affiliate Marketing Mini Course Reveals The Fastest And Honest Way To Make Your First $1000 Online

    Click Here To Get FREE Instant Access

    {{ DiscussionBoard.errors[8956223].message }}
    • Profile picture of the author GlenH
      I sell software product every day that are priced at $67 plus.
      • Software products are priced higher.
      • Software products have a much higher perceived value than any written course.
      • 'QUALITY' Software products are evergreen products...... Not like the 'flavor of the month' products that are only popular for a short time.
      • The refund rate for software products is almost non-existent, or at worst case scenario, extremely low, unlike those typical IM or Clickbank courses where refund rates can easily be into mid double figures.
      • Competition is low. That means making sales much easier.(unlike the 'next big thing' product where there are literally hundreds of affiliates all scrambling and fighting trying to grab a few measly bucks from a product launch)
      I see so many affiliates 'busting a gut' trying to sell cheap....$7 or $17 products, when all the time they could be earning. 2...3...and even 4 times the money, and with much less effort, selling higher priced software products.

      But what's even more mind-boggling to me is that, I've had affiliate marketers try to tell me that....."no one will buy products anymore that are priced over $50"

      I mean, what BS.

      I couldn't believe what I was hearing.

      They just had no clue!

      If you want your internet business to revolve around selling one crappy dime-sale product after another, then good luck to you. Because you'll need it!
      {{ DiscussionBoard.errors[8956301].message }}
  • Profile picture of the author bluebrain
    If the customer thinks that the value they get from the product > the cost of the product, they will eagerly buy it
    Signature
    Mine crypto coins not using graphics cards but by building gold mines in an online strategy game???
    [EASY $100 a month] How to make money playing GoldenTowns
    {{ DiscussionBoard.errors[8956388].message }}
  • Profile picture of the author juanm10
    Originally Posted by seonutshell View Post

    Hi guys

    branching into a new niche now and have found a product that fits all my criteria (kinda)

    One of my previous criteria for choosing products to promote, was that it had to earn me at least $15 a sale.

    Now however, i want to promote a clickbank product that is set to make me a $45 commission (one time) but the actualy product will cost the public $67.

    Do you think that would stop people buying a product if it came down to it?

    IE, would the price alone put anyone off a product?

    I';m unsure, do $40+ proucts work well? (in the health niche)
    I don't think is going to affect you in a bad way at all. For example: One of the niches I'm in, most of my competitors sell their products for $27, $37, $17, etc.

    I was the first one offering a $67 product and it became the best training program for that niche in the Spanish market.

    So, go ahead with it.
    {{ DiscussionBoard.errors[8956472].message }}
  • Profile picture of the author Trey Morgan
    If it is a good product and it has a good sales letter then you should be able to sell it.
    {{ DiscussionBoard.errors[8957033].message }}
  • Profile picture of the author Phillip McGough
    It's all about the value of the product, not about the price.

    A $67 product would make a good upsell on your backend.
    {{ DiscussionBoard.errors[8957074].message }}
  • Profile picture of the author david7h6
    We noticed that products priced at $47 sell the best. You make the rest of the money with the upsells and email.
    {{ DiscussionBoard.errors[8958967].message }}

Trending Topics