Well, you always hear the common reasons: easy to do, don't need your own products, no inventory to keep, no worries about customer service, etc.
But I have one more to add to the mix, and in my opinion it has the biggest money making potential in the long run: it can lead to becoming an info product creator/seller!
If you think of learning to do affiliate marketing as paying your dues, you're learning a very marketable skill. Teach it to others after doing it yourself for a little while and (hopefully) having some success. Once you're at that point, create an info product about your experiences and sell it!
Trust me as someone who has done both - there's no comparison. You'll take your business to the next level if you move from doing affiliate marketing to being the one creating and selling the products.
The advantages are numerous:
- You'll have a list of people who have bought from you (instead of building someone else's list) that you can sell other things to.
- You'll build a brand around yourself (instead of helping someone else build theirs).
- You can get your own affiliates so your business snowballs with each product you put out.
I say take the long view here if you're just getting into IM and want to do this for more than a quick hit of cash. Learn the ropes of affiliate marketing first, with an eye toward parlaying what you learn into a lucrative info product business.
And it doesn't have to stop there. Many of us move from just being product creators into even more lucrative offshoots, like coaching, mentoring, and consulting.
But ultimately you need to be the one whose name is on the cover to really start killing it.