What are your preferred mediums for product assimilation

For me personally, in descending order of preference:

• Written
• Audio
• Video

For the people who buy from me, it seems to be:

• Video = most preferred, ideally with a transcript or similar

Which doesn't mean to say that the other methods don't sell, just that I personally seem to get less sales from them.


As they say, your mileage may vary

I prefer pdf format, because I can assimilate it much faster. Time is an issue for me (I guess for everybody). And then I can come back and re-read the most difficult parts. Some pictures help for better understanding.

Video is cool too, except for the parts that I already know but I still have to watch for fear I don't miss something I don't know. If you offer transcripts, it's really awesome cause people can quickly get to the interesting parts instead of sitting and watching the whole thing.

If you can do video, go for it cause it has a higher perceived value, but offer pdf too for people who are in a hurry.

As a writer, I always believed the 'written' products are superior, but to re-purpose the writing into other formats (audio and video) is something I am considering for clients who either don't have time to read or simply don't prefer to read.

A lot of people are visual learners, so video would be my second choice.

Having just recently listened to Napoleon Hill's "Outwitting the Devil" on audio... I actually rather enjoyed the audio book file, and can see where people might prefer to listen as opposed to reading.

I guess it's all a matter of preference, but in the end you should probably reformat your writings to reach the audiences who prefer visual or audio... so, though you say; don't say all 3, it seems to be what many writers and marketers are doing to reach broader audiences.

Well, for me personally, and I have certainly bought my share of products , I actually enjoy video. In particular, I usually like video where it is a narrated Powerpoint presentation. I just find that I get so much more from that than any other style of product presentation.

My second choice would be text presentation. Probably my least favorite method of assimilation would be audio. I think the big problem with strictly audio presentations is that it is just much too easy to become distracted or not pay full attention to the presentation (eg, most people listen while doing something else rather than paying full attention to the audio presentation).

I have bought several products which actually give you all three forms of material - a video, a text transcript of the video, and an mp3 as well. That is very cool but I don't think that would sway towards buying a product just because the video also had an mp3 and a transcript.

Hope that helps.

The more ideal way to learn is via one on one class room style tutorial. For this reason, videos can work. But they fall short when you have questions. The advantages of learning from a live video webinar, such as you might have with Google hangouts is how you can ask questions and get instant feedback from the person if you need help. I would appreciate a live web series that allowed students the chance to interact with the teacher on internet marketing subjects.

It depends on what is being taught. Some things actually need video if something needs to be shown, such as how to use a plugin or software, etc. However, having said that, I greatly prefer text because I am a very fast reader. I can scan through 25 pages of text in a couple of minutes. One or two videos as supplement to the text is also fine if they are not too long - maybe 5-7 minutes.

I will not buy any course or WSO that is hours and hours of video only. I just do not have time to waste watching several hours of video when I can read the same information in a few minutes. Most video courses don't get right to the point, they just ramble on and on.

Written
Audio

Video with major reservations. I need to know who made the video. In other words, I need to know s/he knows how to use the medium without a lot of ahhhh... oooo, scratching his head and a lot of other unprofessional and casual nonsense and distracting stuff, especially music playing in the background.

It's rare for me to buy WSOs but in the last two months there were two I would have scooped up in a heartbeat but they were only offered in video. Same thing goes for video sales presentations. I won't look at them. There are rare exceptions though.

I did watch one last week that was actually very well done. The reason I watched it was because they were pitching a video type product and I figured if the video was professional then maybe the actual product would be decent. Other than that I'm not going to even click on a video.

Marketers thinking video is the only way to go for sales presentations and product delivery are leaving a lot of money on the table by not making their stuff available in other mediums.

I always promote CB products with short videos and great written sales page. In my experience as a seller, this is more effective than just written or video only sales pages.

I personally prefer pdf format because I can skim over the stuff I already know and focus on the stuff I don't know. Video ads a lot of "production value", however, to a product, so in general you can get a higher price. As a hybrid, recently, I've been writing reports that link out to videos that show specific stuff that's easier shown than written about.