Squeeze Page - Video or not?

30 replies
Hey Folks,

I am about to plan a new product and was thinking of the squeeze page for my potential leads. I'd have the opportunity to get a good video explaining the product (thought of 90sec maximum) with great shots (Islands, Singapore, Beach, Bangkok, etc.). Do you think a video is doing a good job or should I better get a squeeze page with great design and no video the site is built around?


Cheers

BK
#page #squeeze #video
  • Profile picture of the author AffiliateWaves
    I think Video attracts if it has been created nice ,Go with video and some free gift you will get subscribers
    Signature

    Need high Quality Expired domains click here to see now

    {{ DiscussionBoard.errors[8958520].message }}
  • Profile picture of the author trevord92
    Keep it congruent - if it's leading on to something else that will also be in video, definitely do it.

    If it's leading on to a written report, your prospects will have to change their mental state before they read the report.

    And, of course, test!
    {{ DiscussionBoard.errors[8958604].message }}
  • Profile picture of the author Raelyn Tan
    Do split testing.
    {{ DiscussionBoard.errors[8958611].message }}
    • Profile picture of the author affguy89
      Originally Posted by Kaylene Tan View Post

      Do split testing.
      I agree. Results vary with no exceptions. Only way to truly know is to see for yourself.
      Signature

      Affiliate links, templates, and redirects are not allowed.

      {{ DiscussionBoard.errors[8958990].message }}
  • Profile picture of the author Tim Fuhrman
    This is a great opportunity for split testing. I'd start with a video that covers what you have on a printed opt in page. Of course what you are offering to opt in is also a factor. Are you giving them a video presentation or a written report. It helps to be somewhat consistent with your media. Having said that you can "say too much" at opt in time so be careful with the video and don't go rambling on. My very best opt in pages right now are very simple with one headline and an opt-in button.
    {{ DiscussionBoard.errors[8958617].message }}
    • Profile picture of the author Hodecker
      Simple certainly can be much better. I use clean and basic, static squeeze pages that yield great opt-in rates. Soothing pictures and engaging headlines that are congruent to the offer have always served me well.
      {{ DiscussionBoard.errors[8961858].message }}
  • Profile picture of the author bluebrain
    I think video, if it can convey a very powerful and compelling message, is best.

    Of course you need to split test to know for sure.
    Signature
    Mine crypto coins not using graphics cards but by building gold mines in an online strategy game???
    [EASY $100 a month] How to make money playing GoldenTowns
    {{ DiscussionBoard.errors[8958620].message }}
  • Profile picture of the author aleksbogata
    Split testing is always the way forward. I think these things are very much up to personal choice. For example I don't like video in squeeze pages I go to, I find it annoying and especially those videos that you can't fast forward and can't see how long it goes for.
    Signature
    Who's your favourite coach/mentor: Alex Jeffreys -v- Kenster -v- Stuart Ross?

    {{ DiscussionBoard.errors[8958700].message }}
  • Profile picture of the author nicholasb
    here is what you do, setup both. And make sure you are tracking the results. Whichever one gets the best results wins.
    {{ DiscussionBoard.errors[8958703].message }}
    • Profile picture of the author heavysm
      I've known/seen videos with the actual marketer in them to do very well. Adds an element of personal connectivity with the buyer instead of simply using a beach and yachts or whatever to convey a feeling of luxury and wealth (90's infomercials anyone? lol)

      Seriously speaking most of the better marketers i know recommend using either your picture or if you're going to use video to have you in the video somehow.
      {{ DiscussionBoard.errors[8958707].message }}
  • Profile picture of the author danits
    Hi BK,

    A video is always more attractive than just bulks of long texts, so I think that your main focus should be about split testing between several videos and not about the question whether or not a video is necessary.

    We love to test different types of videos and see what converts better (it can change according to your targeted audience), for example:

    A "real person" video (to create engagement, show the company's staff, CEO etc.)

    A scribed video that explains the product in a nice humorist way that attracts people to see the whole video.

    An overview of the product - benefits + how to use

    By the way, one of the best tools for monetizing your videos is Wistia.com service.

    You can get statistics about the video, how many have watched it, at what point they lost interest and more great features. Highly recommended!

    Good luck with your product!

    Danit
    {{ DiscussionBoard.errors[8958729].message }}
  • Profile picture of the author BinaryKing
    Thanks for all the great answers, wow

    Well, I am trying to convince them for a sign up and I will do my best, I've already profound experience in video cutting - should work. I also hate non skipeable videos that run for ages, I'll make it 90secs and you can handle it like a normal YouTube video, that is important for me.
    {{ DiscussionBoard.errors[8958753].message }}
  • Profile picture of the author extrememan
    Videos on squeeze pages work extremely well. Plus, you said you made a 90sec video which is perfect. Should really double your opt-in rate for sure. All you need is a good attention grabbing header and a opt-in form. Your copy on your squeeze page is important. I would take the most time with your copy...
    {{ DiscussionBoard.errors[8958845].message }}
    • Profile picture of the author agmccall
      If video is good and informative........Yes

      If video is crap...........No

      al
      Signature
      "Theater, sports, movies, and church are all driven primarily by an ancient desire to be in each other’s proximity." ~David Marcus~
      {{ DiscussionBoard.errors[8958853].message }}
    • Profile picture of the author IanM723
      Originally Posted by extrememan View Post

      Videos on squeeze pages work extremely well. Plus, you said you made a 90sec video which is perfect. Should really double your opt-in rate for sure. All you need is a good attention grabbing header and a opt-in form. Your copy on your squeeze page is important. I would take the most time with your copy...
      Yes, I also think video will definitely improve the opt-in rate. I like the idea of a 90 second video. I personally think long videos are a waste because I don't feel most of your traffic will stay on the page long enough to view the entire video. A 90 second video sounds about right.

      And, as almost everyone else has said, split testing with a squeeze page without the video will definitely be very helpful. Be sure to keep us updated and Good Luck!
      {{ DiscussionBoard.errors[8959007].message }}
      • Profile picture of the author maz1207
        Hi, i don't know much about good squeeze page layout but today i received an offer from the DotComSecretsLabs, they're giving away their books of "108 Proven Split Test Winners". Suitable for anyone that wants to split test website/squeeze page/salespage. You only pay for the shipping fee of $9.95 (ships worldwide) but i think it's worth it because it's a book, not an ebook.

        FYI, i'm not their affiliate and the link to their free book can be found at : https://dotcomsecretslabs.com
        Signature

        {{ DiscussionBoard.errors[8959448].message }}
  • Profile picture of the author tristatemedia
    DEFINITELY VIDEO WITH OPTIN PAGE NEXT TO IT.
    now, in video...........do not make the mistake and tell peole how rich they will be when they buy your product.. Give them live demo or sneak peak into your product.
    FINALLY: TO REALLY PROVE YOUR SELF DO LIVE LOGIN INTO YOUR PAYPAL OR CLICKBANK ACCOUNT....NO FAKE ASS SCREEN SHOTS LIKE EVERYONE ELSE
    {{ DiscussionBoard.errors[8958869].message }}
  • Profile picture of the author david7h6
    I would create a squeeze page that is responsive. (many users are mobile now.)

    And then redirect them to a video pitch page or send the video link by email.

    I can show you some examples of this online.

    David
    {{ DiscussionBoard.errors[8958948].message }}
    • Profile picture of the author agmccall
      Originally Posted by david7h6 View Post

      I would create a squeeze page that is responsive. (many users are mobile now.)

      And then redirect them to a video pitch page or send the video link by email.

      I can show you some examples of this online.

      David
      Then post the links to the examples

      al
      Signature
      "Theater, sports, movies, and church are all driven primarily by an ancient desire to be in each other’s proximity." ~David Marcus~
      {{ DiscussionBoard.errors[8958956].message }}
  • Profile picture of the author Randall Magwood
    Test and see. This is your ultimate answer. I personally like a static squeeze page with words and text... not video. But i'm not 99% of the people on this planet. Test and see.
    Signature

    {{ DiscussionBoard.errors[8959612].message }}
  • Profile picture of the author Phillip Nguyen
    Do a simple A B split test.
    Sometimes a simple text squeeze page works better then a video.
    It all depends on how your target market responds.

    So have one squeeze page with plain text and a nice background, and another with your video. Direct some traffic to them equally and see which one converts better.

    In one of my campaigns, a plain text squeeze page converted at 38% compared to a whiteboard video converted at 26%

    Statistics don't lie.

    Best of luck
    {{ DiscussionBoard.errors[8960567].message }}
    • Profile picture of the author Devid Farah
      Both of them work but i say definitely video... go for it! A very well done video will boost your response rates on lead generation especially if its "breathtaking" or "epic".
      {{ DiscussionBoard.errors[8960851].message }}
  • Profile picture of the author xpesos
    With my personal experience i have seen that videos really help in better conversions

    But i always have a text version along in bottom of video, so if someone wants to skip video he can easily read the stuff below
    {{ DiscussionBoard.errors[8960919].message }}
  • Profile picture of the author PolicyMaker
    Why not TEST Both and then Choose the Winner option??? Testing is the way to go in your Specific Market...Second, look what the Top Players are doing in your market...and emulate em...
    {{ DiscussionBoard.errors[8961226].message }}
    • Profile picture of the author bogomil22
      I have read that people want to know who they are dealing with and that's why it is better to have a video, not only text at your squeeze page. And this is proven to increase conversion rates. Like some of the warriors said it is best to make split test with different video squeeze pages, not between video page and without video page.
      The other reason is that most of the people are sick of reading texts and the third reason is that Youtube is growing everyday.

      Wish you happiness,
      Bo
      Signature
      Want a 4-figure Recurring Monthly Income? Get Paid Starting Today...

      Or you can learn more about me by visiting my official webpage - www.thedrbo.com
      {{ DiscussionBoard.errors[8961266].message }}
  • Profile picture of the author Samuel Adams
    If a picture is worth a thousand words, then just imagine how much more a video would be worth for your marketing efforts.

    Just be sure to get the highest quality video you can afford and don't forget to include a closing line which encourages your potential subscriber to sign up/buy/opt in or whatever it is you want them to do. This should be in the video and on your page. Don't just put up a video with opt in form beneath. Make an association between what's on the video and the need to sign up to benefit more.
    Signature

    Would you like to learn how I make $2000/month from a super easy listbuilding system?

    Click here to get my listbuilding report for FREE!

    {{ DiscussionBoard.errors[8961308].message }}
  • Profile picture of the author zenxseo
    From 90 sec video you have only 1st 10 to 15 sec in your hand to Grab your visitor's mind ,
    if your video is not able to do that then its of no use.
    Video convert only when its done perfectly , "Kick ass Script + Voice + animation + music+sound effect+ Call of action "

    E.g A sales man can sell the product if he is Smart and know the product then he is able to convince people about hat, but if the sales man speaks alien language and dont know how to represent the product perfectly then he is not going to sell any thing .
    {{ DiscussionBoard.errors[8961800].message }}
  • Profile picture of the author KenMayer
    definitely split test but if you do a good video, it usually converts the best.
    {{ DiscussionBoard.errors[8962487].message }}
  • Profile picture of the author talfighel
    Originally Posted by BinaryKing View Post

    Hey Folks,

    I am about to plan a new product and was thinking of the squeeze page for my potential leads. I'd have the opportunity to get a good video explaining the product (thought of 90sec maximum) with great shots (Islands, Singapore, Beach, Bangkok, etc.). Do you think a video is doing a good job or should I better get a squeeze page with great design and no video the site is built around?


    Cheers

    BK
    If your goal is to get more and more people to subscribe to your newsletter, I would not add a video to that opt in page.

    The video should come after they opt in.

    Now, most people are not going to opt in and as soon as they leave, they are gone forever.

    What you can do is to create a code on your site so that a page pops up once they hit the X button and want to leave your site. You will have one last chance to sell to them with that video.

    There is a software out there that will allow you to do this. It is called Exit Splash.
    Signature
    Keep Pushing And Never Give Up
    {{ DiscussionBoard.errors[8962527].message }}
  • Profile picture of the author teha
    use video in your landing page. Better it converts and manybody lazy to read long type of text. Create better video to explain about your business and it help to lead into sales.
    {{ DiscussionBoard.errors[8963777].message }}

Trending Topics