Sports Blog: Sell or Re-Brand?

I run a fairly popular Arsenal Football Club blog.

I began it as a hobby a while back, but it has now come to a point where I’d like it to become a source of benefit other than just pleasure.

As time goes on, clients and money-making projects have got in its way. In short, my other blog (Employ the Internet) & clients are far more important tasks to be focusing on for me at the moment.

So, I’m struggling to find the time/motivation to maintain the blog, due to its lack of real use to me. The Adsense money is there, but only in small quantities.

My options:

1) Sell it. (Using Flippa, probably).

2) Re-brand it, with a very simple theme, linking it with me/my personal blog via the about page, etc. I’d taketo the blog with a more personal approach, instead of merely hiding behind the brand. This has worked quite well for other “Arsenal Bloggers” in the same niche, who have revealed themselves publicly.

Currently, the blog looks like a sports website. Lots of images, bold headers, very in your face. I would change this completely, and go for a very simple wordpress theme like this one.

Additionally, even if direct revenues stay low, my personal blog would benefit from some extra traffic, which could turn into either subscribers or clients.

I’d also feel more motivated to write for it and maintain it, since it would indirectly support my main focus, which is to attract subscribers and clients. Plus, I do still enjoy writing about Arsenal, since it’s something close to my heart.

I’m leaning towards option 2 at this point. Thoughts?