Are pitch webinars a "thing" ?

by Vlom
10 replies
Hi,

I just got out of a webinar after purchasing a WSO product, I taught it was part of the content, but turns out there was ZERO value, not a single information, an entire hour of pitching a higher price point product..

Is this a normal procedure ?

I find it kinda weird, but then again that's just me!


Mehdi
#pitch #thing #webinars
  • Profile picture of the author loaf1011
    Yes, it's out there, but it's not right! Every webinar, ebook, blog post, etc. should contain value. Even pitches should be full of value! I've found the most effective pitch to be "here's EXACTLY what needs to be done to get this result... here, I've given you everything, you can do it for yourself. BUT if you don't want to, I can do it for you!"
    Signature
    BRAND NEW for January 2016: Want to grow your business to six-figures in 2016? Take the quiz to see if your business is ready to make six-figures this year!
    {{ DiscussionBoard.errors[8971737].message }}
    • Profile picture of the author Vlom
      Originally Posted by loaf1011 View Post

      Yes, it's out there, but it's not right! Every webinar, ebook, blog post, etc. should contain value. Even pitches should be full of value! I've found the most effective pitch to be "here's EXACTLY what needs to be done to get this result... here, I've given you everything, you can do it for yourself. BUT if you don't want to, I can do it for you!"
      I completely agree, have attended a few of those and even though they give a ton of info people still buy in because they want more info and to be guided along the way !

      This one was really just an hour sales video ...



      Mehdi
      {{ DiscussionBoard.errors[8971746].message }}
  • Profile picture of the author fallison
    I have just about quit attending webinars all together because of this. It got to the point that 80-90% were just hour-long sales pitched with no value. A ridiculous waste of time.
    Signature

    {{ DiscussionBoard.errors[8972223].message }}
    • Profile picture of the author christianS
      Originally Posted by fallison View Post

      I have just about quit attending webinars all together because of this. It got to the point that 80-90% were just hour-long sales pitched with no value. A ridiculous waste of time.
      Me too. Now I am very selective about who's getting my attention. There are very few presenters I listen to because I know they provide value and won't waste my time. New presenters get a five minute chance to convince me this will be worth my time.

      One thing you can do to make me leave the webinar in a second is to ask more than one time: "Are you excited to be on this webinar? If so, type "YES" in the chat box!" Or "Would like to know how YOU can also make $5,000 a day with this system? Then type "Yes" ...

      What are we, 5 years old? I understand this is done to engage the audience and put them into the right mindset, but the way most of these snake oil salesman do it so obvious, I feel ashamed of them.
      {{ DiscussionBoard.errors[8973141].message }}
  • Profile picture of the author Steve L
    Some do it right by offering some actionable advice for free, but yea I expect there to be a pitch. They're in business to make money after all.
    {{ DiscussionBoard.errors[8972237].message }}
    • Profile picture of the author Vlom
      Originally Posted by Steve L View Post

      Some do it right by offering some actionable advice for free, but yea I expect there to be a pitch. They're in business to make money after all.
      Of course, we're all here to make money, though as it was pointed, the webinar was basically saying "the first thing you just bought few days ago is worthless unless you pay us hundreds of dollars to join the cours" ... not one single informations!

      I'm building my blog right now and planning to get into webinars too pretty soon, trust me, it will NOT be like this, people have better to do with an hour of their lives than listen to me pitch them crap !



      Mehdi
      {{ DiscussionBoard.errors[8973169].message }}
  • Profile picture of the author Mark Tandan
    Yes there's 2 sides to the webinar everyone should know before going in. Some are simply additional content, free training and great tips for anyone making the time to attend.
    Others, unfortunately, are nothing but aggressive sales pitches that basically say whatever you've bought is practically useless unless you sign up for the upsell.
    A shame, really, but a sad reality.
    {{ DiscussionBoard.errors[8972255].message }}
  • Profile picture of the author Tim Fuhrman
    The best webinars that sell teach you something like how to get traffic from YouTube and then they sell you software or an interface to make the whole process they taught easier. But either way you learn what you need to do to get traffic from youtube or whatever topic they are teaching. I don't mind those but I hate the straight up nothing but sales pitch in the guise of education
    {{ DiscussionBoard.errors[8973035].message }}
  • Profile picture of the author Rory Singh
    Pitching products all throughout a webinar is a big no no.

    However, it is okay to offer a product or service at the end of a webinar.

    The webinar should be full of value - The "Give".

    Then they should be able to sell you stuff at the end of it.

    Why?

    Because they just spent a lot of time and effort in putting together a webinar to teach people for free.

    This does not mean to 'pitch' products all throughout the webinar.

    For people who still don't agree in being offered a product to purchase after a webinar that just taught you a lot of stuff for free, then go out and 'pay' for your education.
    {{ DiscussionBoard.errors[8973153].message }}
    • Profile picture of the author christianS
      Originally Posted by Rory Singh View Post

      Then they should be able to sell you stuff at the end of it.

      Why?

      Because they just spent a lot of time and effort in putting together a webinar to teach people for free.
      So? What's wrong with a 100% pure content training?

      They got my full attention for a full hour. That will certainly help them in the long run (I'll listen to them, open their emails, attend another webinar, buy products).

      Of course, no one is angry if there is an offer at the end of a good webinar. Sometimes I even look forward to the product because I believe and hope it will help me in my business - that should be the goal of the training. Some, if not most, webinar presenters though don't get it.
      {{ DiscussionBoard.errors[8973190].message }}

Trending Topics