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Trying Something Different

by Patty Gale
6 replies
We are moving to Colorado next week. Our house has been on the marketing since June, no offers.

I won't go into the details on my house here (really nice house BTW), but I'm not too impressed with our realtor.

I know it's a slow real estate environment, yet I guess I was expecting more assertiveness from him in marketing our house.

So, I've decided to take my internet marketing skills and apply them toward my house. I just registered a domain that is my street address, will put up a WP blog, write and submit articles, use social bookmarking, networking, etc., to help get the word out.

It surely can't hurt and who knows, it just may generate a buyer.
  • Profile picture of the author Ricter
    What will you write and speak about that will draw large interest, but limit it to people who might want a house in your location?
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    • Profile picture of the author Marian Berghes
      maybe some local attractions, a certain type of feature that the house has...there are some topics that can you can dive in.
      I have some friends that do house flipping if you can call it like that, they buy a house that is somewhat damaged for a low price, they repair it, and then sell alot higher.
      and they advertise using those 2 methods there...they look for an local attraction or a house feature...and then advertise about that offering their house as a "solution"
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  • Profile picture of the author analyzed
    You can definitely generate some good interest by doing what you are doing.

    Even though it may be a bit pricy (I don't know of your financial situation obviously), you may want to look at using some PPC services to generate some highly targeted traffic to your site quickly...to build up some quality interest fast!

    think of targeting a keyword like "buy a house **YOUR CITY**", or "buy house in **YOUR CITY**.... just a thought for you to think about!

    Good luck!
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    • Profile picture of the author Cowboy
      Interesting ... I too have a home I've been thinking about selling with the
      same approach. Mine is a 2nd home and it hasn't made it high enough on
      my STD (shit to do) list as of yet!

      Keep us posted and let us know how it turns out.

      Good Luck,
      Cowboy
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      • Profile picture of the author mbacak
        The RE company I just sold did very well selling houses using video streaming from youtube.com. You might want to create a online tour of the house to show it off.
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        • Profile picture of the author Patty Gale
          What will you write and speak about that will draw large interest, but limit it to people who might want a house in your location?
          The benefits not only of the floorplan of the house, quality of the construction, the details of the home, the neighborhood, etc.

          The subdivision is barely 3 years old, there are a lot of families with tons of elementary age kids. I think nearly every house in this neighborhood, has at least 1 school aged child.

          Makes for awesome trick or treating on Halloween.

          We live in a very growing area as more people are moving out this way... They just built 2 brand new middle schools that are already near capacity and they just opened for this school year.

          It's in the heart of what is called "Lake Country", so there are a lot of great summer time things to do in and around the lakes. We're about halfway between Milwaukee and Madison.

          I've got great neighbors that are very outgoing. Great, upscale shopping going in to raise the tax base without raising property taxes.

          There's lots to talk about that potential buyers just aren't going to get by visiting Realtor.com or Coldwell Banker (our realtor) alone.

          Even though it may be a bit pricy (I don't know of your financial situation obviously), you may want to look at using some PPC services to generate some highly targeted traffic to your site quickly...to build up some quality interest fast!
          Yes, I definitely thought about the possibility of doing a PPC campaign, too.
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          Patty Gale
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          My Personal Blog

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