Since November I have been perusing my first proper internet marketing project aside from previously selling items on ebay. I set up a website in November 2013 and developed it into an online Saxophone training course for beginners. Being a student, this is the area I feel I have the most knowledge in so I decided to try and make some money out of it.
I made my first sale fairly early on after releasing the product which gave me a great boost. Unfortunately this customer asked for a refund as my training course wasn't actually finished yet ( I was told by a few people to get things live anyway)
My sales page at this point was basic and I had never heard of the time copywriting at this point. I simply outlined the benefits of the course, added a video and some nice looking graphics and I was done. Then I decided it would probably be beneficial to have someone else write me a professional sales letter to significantly boost conversions. Unfortunately this plan backfired and sales dried up completely. It turned out my previous sales page which I had made myself with no opt in forms or anything (just buy buttons) converted better than anything other people had made for me.
At this point I decided to go back to basics but with a twist. I now have an opt in on the homepage of my website, giving customers a free lesson before they are able to simply upgrade to a full membership (no lengthy sales letter, just the option to upgrade).
Finally after around a month and a half of no sales I decided to stop my google adwords campaign as I was losing too much money without seeing any kind of reward.
I'm really at a loose end at this point as I don't know whether to try and continue with this project or just leave the website alone with no marketing (no point deleting it really)
I have put a lot of work into the website, mainly the video lessons and articles (over 25 video lessons) and I hate to see this all go to waste.
Any advice on what to do now is most welcome