Need Advice on a Domain Name

40 replies
Hello fellow WF'ers.

I am looking to start a Property Management company in my current city of residence. Now, that's not what I need help with.

I can't decide on A) a company name B) a Domain Name

I'm not sure whether to go with my IM instinct and go with a direct keyword style domain name, or just think of a cool business name.

FYI I am in Edinburgh in Scotland.

EdinburghPropertyManagement.com is taken
PropertyManagementEdinburgh.com was available yesterday, but no longer.

Any ideas guys?
#advice #domain
  • Profile picture of the author Jon Crimes
    Good question Arctic.

    Why don't you forget about using your city in the name? After all, if all goes well you might end up expanding the business anyway!

    Is Panda Property management or 'arctic' available? To me the important part of the domain name would include your service or product.

    There are many ways of looking at this however. I had quite a time choosing my domain name, which although it was for a personal blog, some of the information might be relevant to you.

    The article is on my blog.

    Cheers

    Jon Crimes
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    • Profile picture of the author ArcticPanda
      Originally Posted by Jon Crimes View Post

      Good question Arctic.

      Why don't you forget about using your city in the name? After all, if all goes well you might end up expanding the business anyway!

      Is Panda Property management or 'arctic' available? To me the important part of the domain name would include your service or product.

      There are many ways of looking at this however. I had quite a time choosing my domain name, which although it was for a personal blog, some of the information might be relevant to you.

      The article is on my blog.

      Cheers

      Jon Crimes
      I have considered expanding "ArcticPanda" as a sort of brand. I already own "ArcticPanda.co.uk"

      Maybe ArcticPandaPropertyManagement.com or something?
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      • Profile picture of the author Steve B
        Originally Posted by ArcticPanda View Post

        Maybe ArcticPandaPropertyManagement.com or something?
        No. It's way too long and forgettable to be a great domain name.

        Use one of the keyword search tools and focus on "property management" - that's what you do.

        You want to find out what phrases people are searching on when they go online to find a property management company they can hire. Get specific and go after the phrases that buyers are using.

        Steve
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        • Profile picture of the author Jon Crimes
          Totally agree with Steve, way too long mate.

          Thinking more about it, I personally think panda and property sound really good together.

          Try doing some searches on the godaddys/hostgators etc. some of these sites do some quite good 'alternative domain name suggestions', you never know what will crop up :confused:

          Cheers

          Jon Crimes
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      • Profile picture of the author talfighel
        Originally Posted by ArcticPanda View Post

        Maybe ArcticPandaPropertyManagement.com or something?
        Maybe you can go with something shorter.

        What about AP-Property-Management.com or PandaManagement.com

        Making a shorter domain name is important especially when you are going to put
        a sticker on your car or truck.
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  • Profile picture of the author ArcticPanda
    Knock the Arctic off and "PandaPropertyManagement.com" - Still a little too long?

    Kind of think having "PropertyManagement" as a keyword would be beneficial
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  • Profile picture of the author lotsofsnow
    Property management mainly deals with people. I mean your customers are people.

    Now, if your business has a long name that is "keyword rich" you communicate something to your customers that might not help your business:

    "This is a company that tries to trick search engines to get more business" or something along those lines. This is not something that you want to have as your first impression.

    Yes, if you would get tons of traffic from search engines would be nice but a nice name that is easy to remember and short will work better in the long run.

    Maybe right now you do not have a lot of funds to get the business rolling. But maybe next week you somehow pull in your first client and things start rolling and things expand from there... A long and clumsy name might not be what you want then.
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    • Profile picture of the author ArcticPanda
      Originally Posted by hpgoodboy View Post

      Property management mainly deals with people. I mean your customers are people.

      Now, if your business has a long name that is "keyword rich" you communicate something to your customers that might not help your business:

      "This is a company that tries to trick search engines to get more business" or something along those lines. This is not something that you want to have as your first impression.

      Yes, if you would get tons of traffic from search engines would be nice but a nice name that is easy to remember and short will work better in the long run.

      Maybe right now you do not have a lot of funds to get the business rolling. But maybe next week you somehow pull in your first client and things start rolling and things expand from there... A long and clumsy name might not be what you want then.
      So what we're thinking, is a clever company name that rolls off the tongue, as opposed to online marketing tricks
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      • Profile picture of the author lotsofsnow
        Originally Posted by ArcticPanda View Post

        So what we're thinking, is a clever company name that rolls off the tongue, as opposed to online marketing tricks
        Yes, exactly.

        By the way the most obvious thing when entering your site is
        "Good Old Fashioned Hand Written Code by Eric J. Schwarz".
        It is squarely sitting on the site. You might want to take a look into
        that... unless your intention is to promote web site design.
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  • Profile picture of the author JohnnyNight
    Hello,

    Almost always, the shorter the better if you can do it...

    It's common to use - mgmt - as an abbreviation for management..

    edinburghmgmt.com is taken, but edinburghmgmt.co.uk is available..

    In addition - .uk - domains are going to be available for the first in the next couple months, and those with .co.uk domains will be offered the opportunity to register their .co.uk version as .uk before the general public.

    So if that type of idea is of interest to you, then you might want to register a .co.uk version so you have first rights to the .uk domain.

    Nominet to introduce shorter .uk domain name registrations | Nominet

    Quite honestly, I think the ArcticPanda name is neat as heck.. I see U say you're the ceo.. arcticpanda.com is not even registered though.

    I realize you have the .co.uk, but for $10 don't let someone else get the .com version, that's not a good idea..

    The first thing I would do is register that if you're really serious about the name.

    There is no rule that says the name of a company needs to literally reflect the actual business of the company..

    Why not just use Artic Panda Ltd as the name of your company with a .com or .uk extension.

    People are sure going to remember it and it's easy to type without spelling errors..

    Does the name amazon.com have anything to do with being retail business venture..?

    There's many other examples of that.. In addition your official company name could be Arctic Panda Property Management Ltd, so it's clear what you are really about.
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  • Profile picture of the author Rok Solid
    Maybe you can use something that is specific to Scotland and just add the word "Management" to end

    Really bad example would be NessiManagement.com but I think you get what I'm trying to say.

    While brainstorming ideas I'd suggest using InstantDomainSearch.com so you can instantly know whether the domain is available or taken.

    Good luck
    Ricky
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  • Profile picture of the author Janice Sperry
    Unless you plan to manage properties in the arctic or in China I would not consider using ArcticPanda at all. The name should sound serious and professional above everything else. As long as you use "propertymanagement" in the name I would not worry about anything else as far as SEO.

    You might see if EdinburghPropertyManagers is available. Since hummingbird Google does a lot more crossover of similar words. When I enter "property managers" every single site in the top ten is actually showing sites SEO'd for "property management".
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    • Profile picture of the author JohnnyNight
      Originally Posted by Janice Sperry View Post

      Unless you plan to manage properties in the arctic or in China I would not consider using ArcticPanda at all. The name should sound serious and professional above everything else. As long as you use "propertymanagement" in the name I would not worry about anything else as far as SEO.

      You might see if EdinburghPropertyManagers is available. Since hummingbird Google does a lot more crossover of similar words. When I enter "property managers" every single site in the top ten is actually showing sites SEO'd for "property management".
      I totally disagree with this...

      "serious and professional" can also be boring as all get out..

      Don't listen to this, what I consider unimaginative advise..

      I love Arctic Panda.. You could even have a neat little panda on your stationary and website with whatever else you like and people will eat it up..!!

      The way you do the website and stationary are what will make it professional and memorable..!!

      I've been in advertising and graphics all my life and I'm giving you the best advise I would give anyone..
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      • Profile picture of the author Janice Sperry
        Originally Posted by JohnnyNight View Post

        I totally disagree with this...

        "serious and professional" can also be boring as all get out..

        Don't listen to this, what I consider unimaginative advise..

        I love Arctic Panda.. You could even have a neat little panda on your stationary and website with whatever else you like and people will eat it up..!!

        The way you do the website and stationary are what will make it professional and memorable..!!

        I've been in advertising and graphics all my life and I'm giving you the best advise I would give anyone..
        You could be right but I don't think you can be so dogmatic about my advise. If I am looking for a property manager I want a company that knows how to evict people, how to hire and fire a plumber, that is honest and detailed with accounting, that will take care of things without me having to micromanage and so on. I am not looking for a company with a cute panda on their stationary and website. I own the property and I am looking for a company that will be an extension or representative of me.

        The op is not looking to please ten's of thousands of customers. He will likely be trying to reach a very select number of clients and will be competing with already established companies. I will say again that I think the primary objective should be to look as professional and business-like as possible. Some might call that boring but if it convinces someone they can trust taking a chance on you the objective has been met.
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        • Profile picture of the author Myles Sinclair
          Originally Posted by Janice Sperry View Post

          You could be right but I don't think you can be so dogmatic about my advise. If I am looking for a property manager I want a company that knows how to evict people, how to hire and fire a plumber, that is honest and detailed with accounting, that will take care of things without me having to micromanage and so on. I am not looking for a company with a cute panda on their stationary and website. I own the property and I am looking for a company that will be an extension or representative of me.

          The op is not looking to please ten's of thousands of customers. He will likely be trying to reach a very select number of clients and will be competing with already established companies. I will say again that I think the primary objective should be to look as professional and business-like as possible. Some might call that boring but if it convinces someone they can trust taking a chance on you the objective has been met.
          Absolutely right! This weeks Warrior Forum prize for good advice goes to Janice!
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          • Profile picture of the author irfanmau
            my advice, find 4 or 5 letters and 'spellable' domain names, and use for your company name, you'll have an easy to remember company name
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  • Profile picture of the author ArcticPanda
    Getting mixed messages here! haha Some of you say keep ArcticPanda, some say avoid it. Not quite sure what to do if I'm honest.

    I probably won't make a final decision until after my Landlords Association meeting on Tuesday evening
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  • Profile picture of the author ArcticPanda
    I'm also looking at getting an unpaid internship at one of my local property letting/management companies, so I can get an inside scoop
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  • Profile picture of the author ArcticPanda
    IDEA: Just "Recycle" ArcticPanda.co.uk and use that... (Official Name - ArcticPanda LTD)

    Then buy another domain for my IM stuff
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  • Profile picture of the author Joeferlaino
    Maybe something shorter and more catchy, it just has to have the business your relating to in it, ______propertymanagement, ______management. Good luck artic
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  • Profile picture of the author ArcticPanda
    I'm leaning towards just having "ArcticPanda.com" and just doing some quality on-page SEO.

    Looking into it, almost ALL the market leaders in my area are just basic names.

    EG - "SplendidProperty.co.uk" "ClanGordon.co.uk"


    Question Is! Do I use the .co.uk or the .com domain.

    and what do I do with the spare one?
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    • Profile picture of the author dean20653
      Originally Posted by ArcticPanda View Post

      I'm leaning towards just having "ArcticPanda.com" and just doing some quality on-page SEO.

      Looking into it, almost ALL the market leaders in my area are just basic names.

      EG - "SplendidProperty.co.uk" "ClanGordon.co.uk"


      Question Is! Do I use the .co.uk or the .com domain.

      and what do I do with the spare one?
      IF you own both, Build whichever you want the enduser to land on and point the other to direct there if landed on.

      I was thinking ArcticPandaProperties.com (Its available and says something about what you do)

      Food for thought!
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  • Profile picture of the author ArcticPanda
    ArcticPandaProperties.com isn't a bad shout.

    Either way I now own ArcticPanda.com as well. It only cost me £2. So It's hardly a big hit
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    • Profile picture of the author JohnnyNight
      Originally Posted by ArcticPanda View Post

      ArcticPandaProperties.com isn't a bad shout.

      Either way I now own ArcticPanda.com as well. It only cost me £2. So It's hardly a big hit

      Great... Yeah, you can some nice deals on first time registering of domains..
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  • Profile picture of the author David Braybrooke
    Does Edinburgh have a nickname? Or an alternate way of being referred to?
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    • Profile picture of the author ArcticPanda
      Originally Posted by David Braybrooke View Post

      Does Edinburgh have a nickname? Or an alternate way of being referred to?
      Not really, no
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  • Profile picture of the author nRehman
    You should get your domain name same as your company name and give your website's title a keyword phrase related to your offer and target market. If you can get a domain name on your keyword its fine but if you want to build brand then domain name should be good to absorb, memorable, logical and moderate in length.

    Best of luck
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  • Profile picture of the author bwh1
    IMO it really doesn't matter anymore but if you are into opening a REAL business then make it catchy and easy to remember, perfectly with some name related to what you are doing but that's not a must.

    ArcticPanda.com isn't a bad domain, just not relevant so you need a great USP for that people can remember you.

    Would be a great domain for a HVAC comapny without a USP so as you are in another niche think to add some like...

    "The Coolest Realtor Deals in Edinburgh" where your logo could be a Panda with a thumbs up or something like this.

    G.
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  • Profile picture of the author SarahWalker
    You should have you official company name as your primary domain name, and then buy and link as many "search related" domains to your site as possible. You're killing 2 birds with one stone.
    AND- don't waste a lot o time worrying about a name. If the product is good people won't care what it's called.

    I've been a copywriter for the commercial real estate industry for a very long time. If you have any marketing questions feel free to ask
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    • Profile picture of the author PressureCooker
      Originally Posted by SarahWalker View Post

      You should have you official company name as your primary domain name, and then buy and link as many "search related" domains to your site as possible. You're killing 2 birds with one stone.
      AND- don't waste a lot o time worrying about a name. If the product is good people won't care what it's called.

      I've been a copywriter for the commercial real estate industry for a very long time. If you have any marketing questions feel free to ask
      Great strategy I agree with this.

      P.S. Tip To OP: Don't do a search on a domain registrar site unless you're actually ready to register that domain right then & there if it's available - else you will likely lose the domain because it will be grabbed up quick because there are people who monitor domain name searches and then grab them up quick as a flash! I missed out on a couple great domain names like this so just warning you.
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  • Profile picture of the author Zaflow
    I'd call it PandaProperties.com it just rolls off the tongue and looks good on a logo,
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    • Profile picture of the author Nuno
      Some domains being advised here have been taken many years ago... and the OP didn't seemed willing to pay premium.
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      • Profile picture of the author Steve B
        All these names are available today as a dot com . . .

        PropertyManagementExpert
        PropertyManagementDaily
        PropertyManagementStation
        PropertyManagementManager
        PropertyManagementAgent
        PropertyManagementFast
        PropertyManagementValue
        PropertyManagementScience
        PropertyManagementTechnology
        PropertyManagementGuard
        PropertyManagementVentures
        PropertyManagementCrew
        PropertyManagementStars
        PropertyManagementRight
        PropertyManagementInsight
        PropertyManagementFriend
        PropertyManagementRocket
        PropertyManagementAce
        PropertyManagementChoice
        PropertyManagementHead
        PropertyManagementCorporation
        PropertyManagementNinja
        PropertyManagementGuide
        PropertyManagementAssist
        PropertyManagementPilot
        PropertyManagementUnion
        PropertyManagementInnovation
        PropertyManagementSquad
        PropertyManagementSecure
        PropertyManagementMill
        PropertyManagementBoost
        PropertyManagementShark
        PropertyManagementConnection
        PropertyManagementJunction
        PropertyManagementEnterprise
        PropertyManagementIndustries

        Steve
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  • Profile picture of the author Melissahoster
    Banned
    Just grab something that's "brandable". With due respect to your IM instincts, don't go for KW domains - they sound bad, look bad and also Google might just kick you off SERPs someday just because they want KW domains in the near future. So, think of a "cool" name instead

    Best of luck.
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  • Profile picture of the author Highway55
    Originally Posted by ArcticPanda View Post

    PropertyManagementEdinburgh.com was available yesterday, but no longer.
    Where are you searching for your domains? Seems as if someone keeps a log of domains searched for and then poaches the good ones. NameSecure.com used to do this all the time.
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  • Profile picture of the author David Hooper
    Rule #1 when it comes to domains... If you think of an idea that MIGHT work, grab it. Certainly don't post it here...
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  • Profile picture of the author charto911
    ARCTIC PANDA PROPERTY MANAGEMENT - THE U.K.'S LEADER IN PROPERTY MANAGEMENT. DOMAIN NAME APPROPERTYMANAGEMENT.CO.UK

    THANK YOU AND HAVE A GREAT DAY
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  • Profile picture of the author InfoKop
    I like Arctic Panda too.
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  • Profile picture of the author Janice Sperry
    Why is anyone still replying to this thread?

    The OP has never come back to respond since the first day he posted on February 22.

    Another unappreciative black hole.
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  • Profile picture of the author Jtraits
    do not use long names. that's a no-no. people after 2-3 tries -at top- if they don't manage to remember it, they will just say f***k it and pass over it. what i mean is: instead of using ArcticPandaPropertyManagement.com
    it would be better to use
    APPM.com
    Yes, exactly. That much difference
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