Long or short text on squeeze page?

It's different for every offer. The best advice is to split test both

I could argue either side really.

If it's a short to the point squeeze, you can statistically get more opt-ins.

If you have a long compelling squeeze - you potentially have the ability to get higher targeted leads (and pre-sell them like crazy).

So which sounds better to you?

I personally prefer to have short squeeze pages.

Because if I'm going to err - I'll err on the side that results in my list being bigger.

Just my $.02 theory, maybe the gurus think I'm wrong.

Hi,

I would prefer to have short text, with clear headline, subheadline, strong call to action and that's it .
People have short attention span and long text seems to make reduce conversions in my testings.

Hope that helps.

People tend to have short attention spans so probably keeping it short and simple will work well. On the other had you want to point out the benefits of signing up (getting a free offer). Keep it simple but make your point that they should opt in.
Doing tests of different versions make sense.

Every website and every offer out there is different.

I know that a lot of website owners have a short description and get a higher opt in rate then having a long one.

The secret is to really test what gets you the most opt ins. Everyone gets different results.

True about 10 to 5 seconds is all peoples attention span with a squeeze page. It's different for everybody. If you want to use a video on your page then you need to have very little text just a header. But if you would like to talk about the benefits for somebody to opt-in then long text would work. It's about experimenting and testing and testing...

Depends. For instance, my attention span considerably increases if the offer is someth I'm... well... really interested in. I doubt anyone else is any different. I use both long and short squeeze pages. More often than not I will use a long squeeze page, sometimes even up to 5 pages long. This is entirely dependent on the offer though.

i think simple words but key words are much better.

Depends on offer and traffic both, I use short version to test the and qualify traffic at first. and for qualified traffic I use Long version.

but short version is good for solo ads

A short squeeze page is always better. It increases the percentage of people that subscribe.

And the increase is very significant.

A long squeeze page gives you about 15% to 30% conversion. The 30% is at the very upper end and almost unlikely.

A short squeeze page gives you 30% to 70% conversion.

The reason that you want the visitor on your list:
You now have more than 1 shot to sell them. You can send them promo
with different angles and eventually convert them into a buyer.

Let's do some math:

lets say you have 1,000 visitors.

If your squeeze page conversion is 20% you'll have 200 subscribers.
If your squeeze page conversion is 40% you'll have 400 subscribers.

Now, let's say 10% of your subscribers wind up buying your product.

Then you have 20 customers versus 40 customers.

So, in doubt always go with what brings you more subscribers or leads.
With email the cost to mail are so small that it really does not matter.

Now, all that is with fairly targeted and not pre-sold traffic.

If you have targeted, pre-sold traffic your conversion even for a long squeeze page can go through the roof. My best converting squeeze page converts with 91.4%. But again that is for targeted traffic that has been presold.

It really does depend on the niche. With some niches, I think you need to build credibility and you can do that with more text. Just keep it clean with plenty of spacing. Make it easy to read.

Above the fold stick to 4-5 highlights.

Below the fold you can add more content. If the website visitor wants to scroll down they can check it out. I don't see adding this additional content below the fold hurts your squeeze page.

I'd go long, and that way you can really qualify getting really high quality leads vs. people who just want some free info. Those who take the time to read what you have, and give them some value along the way combined with an optin form at the end for more information...will most likely be very responsive.

You could go short and get 100 average leads or go long and get 30 high quality leads. I'd go for the 30 high quality leads any day.

But yes, this does depend on the niche.

Since starting to build my list in 2008, I've tried just about every shiny new squeeze page there is. I've tried video squeeze pages, "teaser" opt-in forms, long squeeze pages, squeeze pages with expensive graphics, etc, etc... And do you know what all of my research has led to me to understand? That the good old simple 3 line squeeze page with big red letters and a red arrow pointing to an opt-in form will convert much better than any other squeeze page every time!

I was also wondering the same thing, and I found this very helpful :

How Long Should Your Sales Page Be? | HarrisonAmy

It's a good blog. She also has an 18 part guide to writing sales pages. Here's part 1:

Writing a Sales Page Part 1: Getting Started | HarrisonAmy

Unfortunately I found it hard to find the other parts without doing a google search for each one. Just google (no need for speech marks) : how to write a sales page part (whichever part you want)