I have a loyal, highly engaged audience that I have a great relationship with. I share my life on the blog and people know my name and face.
I'm currently preparing my first product launch, but in the mean time I'm thinking about other income streams to pay some of my bills.
Given my volume of traffic, does it make sense to sell ad space, or are would they ultimately drive traffic away from my own offer?
I have been ambivalent about ads because personally I don't click on ads and I know a lot of my readers are the same way. But if I could pay my rent with a banner or two then it seems justifiable to me. I don't know what is a reasonable rate to pursue. Googling the subject has left me really confused as to what to expect.
Any general advice you have on the use of ads as a monetization tool for blogs with long-time readers would be welcome.