Finding a niche, it's the most important step, how do you do it?

34 replies
From my experience so far with affiliate marketing, I noticed what I had been doing wrong, when I first started online I was choosing the wrong niche which leads to difficult keywords because of not doing proper research.

So how do you research new profitable niches?

I seem to be good at finding niches looking through amazon it self, going to the best seller and going through each and every category. It's a very simple and straight forward way to find niches since they have so many products to sell.

I then write all my ideas down and then dig into keyword research to find out if the product is in demand. Once done that I then move onto the top 10 results to check competition.

If it looks good I then look for an EMD and build the site out.

So what methods do you use?
#finding #important #niche #step
  • Profile picture of the author Rod Cortez
    Originally Posted by larryboy03 View Post

    From my experience so far with affiliate marketing, I noticed what I had been doing wrong, when I first started online I was choosing the wrong niche which leads to difficult keywords because of not doing proper research.

    So how do you research new profitable niches?

    I seem to be good at finding niches looking through amazon it self, going to the best seller and going through each and every category. It's a very simple and straight forward way to find niches since they have so many products to sell.

    I then write all my ideas down and then dig into keyword research to find out if the product is in demand. Once done that I then move onto the top 10 results to check competition.

    If it looks good I then look for an EMD and build the site out.

    So what methods do you use?
    Ask 100 marketers on how they perform their niche and market research and you'll get 100 varying answers; however, you'll also find some common themes.

    I've researched a lot of specific niches over the past 15 years and I've learned that while keywords are important, they aren't as important as building a business on a solid foundation. For example, I won't dive into a niche unless I can clearly identify the distribution channels of that niche.

    Too often I see newbies making the mistake of focusing on just keywords or even worse, only ONE keyword. I don't bother with exact match domains because I focus on building a brand, a business, and actively promoting my website, product or service.

    The first step to niche research for me is how I view niches. I view them as specific needs and wants.

    Take a look at 3 niches I was involved in last year and see if you can identify the need or the want:

    * Medical equipment upgrades
    * Anti-aging creams and lotions
    * Dating advice to divorced men and women

    Keyword research is important because you get to see what people are searching for and this will help you in your marketing and surveying efforts.

    It will also help you indentify your potential competitors and Joint Venture partners, even affiliate programs that you can promote.

    Many beginners look for obscure niches or hard-to-find niches or niches that no one else has thought of, and while these DO exist, they might not necessarily be large enough to sustain a business.

    There are plenty of tools out there that can help you in these endeavors such as Micro-Niche Finder, Wordtracker (yep, I still use it), Keyword Discovery, Keyword Country, Market Samuraii, and the list goes on and on.

    Personally, I generally look for niches that have:

    * Competition
    * Advertising dollars
    * Repeat buyers

    Let me give you another example: I used to have a wedding website that sold wedding gowns, flowers, etc. you name it; I even gave referrals to wedding planners.

    It made pretty good money, but eventually, I decided to sell the business and get out. Why? Because marriage is generally a one or two-time event and it is NOT recurring!

    I decided to look for niches that had an abundant supply of customers and that these customers didn't just buy ONE product. They bought a bunch of them!

    RoD
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    • Profile picture of the author dannco
      Thank you Rod Cortez for that helpful advice. I am realizing how much these forums are helping my mind become a well-knot "page" of information.

      Things I should have learned many years ago are just becoming real to me. Being asked to absorb theinfo that WF could bring me has been a real eye-opener and a genuine teacher too.
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  • Profile picture of the author Sitestomp
    I know you're probably looking for an in-depth answer, but allow me to offer some very quick advice to get the synapses firing. My simple method for finding a niche:

    Find a common problem and offer a solution.
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  • Profile picture of the author Dayne Dylan
    Banned
    Find out what already sells well, and do it better, or go "more niche" in that vertical.

    Just browse Clickbank and Amazon for ideas. Or look at forums and see what frustrates people the most.

    But yes, find a problem and solve it.
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  • Profile picture of the author Rod Cortez
    Places like Amazon, EzineArticles.com, Clickbank.com, Magazines.com, etc. are used more to generate ideas.

    I've been saying this for years until I'm blue in the face, but I've found my most profitable niches by simply talking to people socially, as well as networking with other business people.

    Every once in awhile I'll attend my local Chamber of Commerce breakfast (which is every Wednesday in my town) and network with other entrepreneurs. I ask them what kind of business they are in and this gives me plenty of niche ideas.

    I met a women who was make a very nice income as a pet psychic. Huh? I would have never thought of that specific micro-niche on my own, but apparently, she's doing very well with it and has a lot of happy and repeat customers.

    RoD
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    "Your personal philosophy is the greatest determining factor in how your life works out."
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  • Profile picture of the author RyanLima
    There are soooo.... many methods to finding a Niche. There are also several threads in this forum explaining in detail how to do it.

    Here are a few quick ways to find a niche.
    Clickbank Marketplace
    CJ.com advertisers.
    Ebay
    Amazon
    Shareasale
    Look inside CPA networks for Niches. If theres an offer then that's a niche...

    Good Luck
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    • Profile picture of the author kingrich21470
      step 1 Find a niche

      step 2 test out by ppc ads for $25.

      If the niche test come out good. then move to step 3

      step 3 Blow the niche out of the water and make killing

      Easiest way to quick money.
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      • Profile picture of the author Rod Cortez
        Originally Posted by kingrich21470 View Post

        step 1 Find a niche

        step 2 test out by ppc ads for $25.

        If the niche test come out good. then move to step 3

        step 3 Blow the niche out of the water and make killing

        Easiest way to quick money.
        This is probably the worst advice I've read so far this morning.

        RoD
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        "Your personal philosophy is the greatest determining factor in how your life works out."
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  • Profile picture of the author makad
    Find Some General Usage Niche Which Is So Much Needed
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  • Profile picture of the author travlinguy
    Get a big city Yellow Pages. It's a free niche catalog.
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  • Profile picture of the author Kris79
    2 years ago I wrote this post here on WF:
    http://www.warriorforum.com/adsense-...-research.html

    But you must find your own way of building websites that fits your own working behavior.

    However I would like to point out that are few interesting approaches (starting points) that have been working quite well.

    #1: Starting with product/niche and then checking keywords
    Let's just concentrate on Amazon.
    The best way of starting research would to be to start with niches or subniches that have many products with their own distinctive product models/numbers.
    Good example: "Samsung ue123456"
    Bad example: "blue dress with dots"
    Why?
    I have found that when people are using specific product model in their search query they are converting much better in comparison with keywords that can be both product names and whole category names.

    #2: Starting with the list of keywords and then finding the product
    Use Google Keyword Planner to generate huge lists of keywords from many niches and then analyze them.
    After that when you find interesting keywords you find products for those keywords.
    This is very time consuming, for that you would have to have something like SECcockpit to quickly analyze all the keywords.
    But it is still doable.

    #3: Starting with specific keyword theme/template/pattern in mind
    You also start with keyword research but you narrow your research significantly.
    The most common examples of this type websites would be:
    Review websites
    coupon website
    etc.
    You can use top level template like "reviews" and dig deeper.
    How? The simplest solution would be to start with Google Suggest and then analyze list of keywords to create deeper keyword patterns that you would use to generate more keywords.

    If you are interested in a list of all major keyword patterns you can use link in my signiture to get it.

    Kris
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    • Profile picture of the author myob
      Rather than chasing after niches, I have always searched within broad networks or groups of people such as within associations, professions and specific demographics. This can span hundreds of highly profitable niches, and marketing to them is a matter of matching relevant products to an engaging funnel system.

      Focusing on marketing by developing an affinity within specific groups of people who share a commonality of interests can open up a broad spectrum of lucrative niches and opportunities for referrals and cross-sales. Typically, people with common interests, vocation, members of organizations, clubs, etc tend to have similar and often predictable buying patterns.

      For example, I target medical professionals, legal specialists, accountants, mechanical/electrical/aerospace engineers, managers in business/industry, academia faculty/researchers, trade associations, churches, civic groups, etc. People are multi-dimensional, and have a wide variety of interests which can often be monetized with effective list segmentation.

      The idea idea behind this marketing concept comes from the "affinity approach" used for many decades among marketers, also known as "market basket analysis". Purchase behavior was analyzed for cross-promotions and capturing new buyers.

      In more recent years, it has evolved into "data mining" - using advanced statistical analysis. An excellent classic which covers this concept in detail is "Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management", by Gordon S. Linoff and Michael J. Berry.

      A superb example of data mining and market-basket analysis is Amazon's ingenious algorithm for suggesting "other" products, which has no readily apparent similarity to the original search or purchase. This is a common experience for Amazon affiliates, where the cross-over purchase is made in addition to (or sometimes instead of) the original product being promoted.

      Amazon spends millions of dollars a year studying consumer demographics and associated buying behavior.
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  • Profile picture of the author Matthew Trujillo
    Find a problem niche that is hungry for solutions.

    Develop an expertise in that subject and recommend solutions for them.

    Some of these niches include/but not limited to.

    1.) Make Money Online / Internet Marketing
    2.) Dating
    3.) Health + Fitness
    4.) Smoking

    To name a few. Evergreen niches are niches that may be considered 'saturated' but there are usually more buyers, than sellers.
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    • Profile picture of the author dannco
      Those 4 niches truly are "evergreen" Matthew. Thanks. Set my mind to investigating again. I enjoy the "digging" but can get distractec at times. lol
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      • Profile picture of the author The Niche Man
        A lot of good advice given in this thread for finding a niche. But I'd like to present 2 more avenues to consider along with finding a niche. Those who focus on just "finding" a niche is leaving money on the table - as well as limiting there results.

        I've personally made more money from improving existing niche products and services than I have trying to find a winner through keyword research.

        I do it using a simple list I created which I'll be glad to share with you here.

        Here's the steps I use prior to using the list.

        Step 1 - I identify a hot target market.

        Step 2 - I find a product or service that's reasonably successful that
        a) Encourage repeat buyers.
        b) Has cross promotional potential.
        c) Has no or low cost channels to reach and test target market.

        Step 3 - Then I forensically research the product or service along with the target market.

        After I've executed the previous 3 steps, I go through my personal 10 step Niche Improvement checklist. Which I've included below.

        I get a simple pen and sheet of paper, I look at the product or service and ask myself the following questions.

        Can I ...

        1. Adapt Something - or ... What successful benefit(s) can I adapt from another business, product or service to make this product or service better for my target customers?

        2. Add Something - or - What benefit(s) can I add to make this product or service better for my target prospects?

        3. Combine Something - or - What proven benefits, elements, ingredients or features can I combine to make this product or service better for my target customers.

        4. Customize Something - or - Personalize something in the product or service to make it more personally exclusive to each of my target customers?

        5. Make Something Easier - or - How can I make it easier for my target customers to buy, use, enjoy or refer this product or service.

        6. Eliminate a Negative - or- What drawback, disadvantage or inconvenience to my target customers can I eliminate from this product or service.

        7. Add Mobility Element - or - How can I make a stationary product, service or feature more portable or useable in more places. Plus,, how can I help bring my business, product or service more conveniently to my customer - instead forcing my customers to come to me?

        8. Increase Safety - or - How can I help make my target customers feel more safe and secure either before, during or after they purchase my product or service?

        9. Speed Up Something - or - How can I speed up the benefits or results my customers are looking for in my product or service?

        10. Do The Yucky - or - What am I willing to do that my competitors won't or can't do for my target customers?

        I simply brainstorm ideas from each category and choose the best niche ideas to add to my product or service. You'd be hard pressed to follow this simple technique step-by-step and not come up with at least one workable niche idea to improve a niche product or service - each time you use it.

        I encourage you to add this technique to your niche marketing arsenal. The more tools you have - the better your odds of success.

        Note: After you've gone through the checklist, put your ideas away for a day or two - then go over the list again, you'll be surprised at the new ideas you discover.

        Good Luck
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  • Profile picture of the author carlamae
    Those niches Matthew mentioned are money makers because that is what EVERYONE is hungry for and there is plenty to go around!
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  • Profile picture of the author Randall Magwood
    I'll help you out. Here is a niche/product that i think you can make tons of money in:

    1) "How To Climax Within 2 Minutes Flat... Even WITH The Condom On!"

    Yeah... there are actually guys in this world who have beautiful wives and girlfriends... but can't ejaculate when having sex with them. They do it fine with their hands or a fleshlight... but with their girl, it's a no-go. But, there is a solution to it... research it, then sell it. The market exists for this kind of info-product.
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    • Profile picture of the author Matthew Trujillo
      Originally Posted by Randall Magwood View Post


      1) "How To Climax Within 2 Minutes Flat... Even WITH The Condom On!"

      Yeah... there are actually guys in this world who have beautiful wives and girlfriends... but can't ejaculate when having sex with them. They do it fine with their hands or a fleshlight... but with their girl, it's a no-go. But, there is a solution to it... research it, then sell it. The market exists for this kind of info-product.
      If anyone needs expert advice on this subject go to Randall
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    • Profile picture of the author AffiliatingAlan
      Originally Posted by Randall Magwood View Post

      I'll help you out. Here is a niche/product that i think you can make tons of money in:

      1) "How To Climax Within 2 Minutes Flat... Even WITH The Condom On!"

      Yeah... there are actually guys in this world who have beautiful wives and girlfriends... but can't ejaculate when having sex with them. They do it fine with their hands or a fleshlight... but with their girl, it's a no-go. But, there is a solution to it... research it, then sell it. The market exists for this kind of info-product.
      That's when its time for a new wife, not a clickbank product.
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  • Profile picture of the author hustlinsmoke
    I rely on keyword research, I find a major niche then narrow it down till I have the searches I want and now that is my niche.

    Lot is involved but it's not rocket science but early on I learned most of the web comes down to keyword research and finding the right keywords and then you can have the right content.
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  • Profile picture of the author eonjohn
    Finding a niche for a product launch and for a niche website will be two different processes. The only common theme is that it should be a buyer's niche. That means when you go to google and check their keyword planner, your keyword is supposed to have at least an average of $1 per click.

    Again, that's putting your product or service in front of buyers and not free loaders. A lot of people make the mistake of targetting a niche or keyword that has a lot of searches with low competition (which is great!) but fails to realize that it doesn't matter if you have 1 million audiences but if they are not buyers, then it doesn't make sense doing it.
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  • Profile picture of the author JackCronfield
    You can just start with problems that you have and find keywords for the solution
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  • Profile picture of the author st0nec0ld
    Do you guys know any general topic forums? Not really niche/s
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  • Profile picture of the author brettb
    My best niches are things that I've been really passionate about, or things I've had to use as part of my job.

    Really I would say that the best niches come from your day job. After that look for something new in your life. People who are just getting into doing something can make good sites as they search to answer all the newbie questions that other newbies will need answering.
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  • Profile picture of the author PLR Basket
    For me, the best way to find profitable niches is by looking at what works for other people. I also look very closely at advertisement. My rationale is that if people are willing to pay money consistently to advertise a certain product or service, then it must be paying for them.

    I will look at banners and signature files to see what other successful WFers are doing, especially the well established ones. This will give you insight on what REALLY works.
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  • Profile picture of the author aspic791
    You should go through :
    - Amazon best seller books
    - Ebay top rated /featured product types
    - 43things website to find what most people want in their life
    - Google trends
    - Mesuring clickbank products gravity
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  • Profile picture of the author Mark Shihadeh
    I believe there is two steps to picking a niche:

    1. Choose a subject you are either passionate, knowledgeable or at least very interested about.

    2. Search Clickbank.com to find affiliate products related to your subject (niche) that has a gravity of at least 25.

    If you're not using affiliates, google search, [your niche] "forum" to research if there is a market out there for your niche. You can also look through Clickbank.com for this too!

    I made a blog post about this if you're interested: http://www.markshihadeh.com/how-to-p...-making-niche/

    Good luck man!
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  • Profile picture of the author alexals1
    you have to find a niche you like and can be profitable at the same time, i believe the most 3 importants are IM , lose weight and burn fat, health and remedi
    Alexals1
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  • Profile picture of the author affiliatez
    Finding a niche plays about 50% role for the success trip. I used to be failed at hypno therapy niche and I quitted! Yeap, I now just focus on ranking Long tail keyword, KWs about 4-5 words and concentrace on product. Ex:
    product name [review]
    where to buy product
    How to use ...
    It works like a charm as Its some risky playing with niche sites nowadays, GG may kick the money site'ass anytime, Anyway When you build backlink, you have put the site under GG's knife! Thats the reason I only use social network to build business.
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  • Profile picture of the author lifbali
    As far as what niche you should do.. I can't say what's going to be the best niche for you.. Unless I really know your skill set, talents, and interests..

    But in general.. here's what I'd say...

    Go where the money is. Health, Wealth, Relationships.

    There are TONS of niches inside there. What are you actually interested in?
    Start there.

    As long as it's a HOT market, that has money is willing to spend it and is desperate.. you're good.

    Fitness & Weight loss rocks. there's tons of money in. money enough for everyone. who cares if other people are doing it.. no reason why you can't do it too.

    So if you want to roll with the fitness market..
    Find out what the hottest products are right now in fitness.. pick a traffic source.. and just attack it! and ignore the rest.

    So let's say you pick Fat Loss Factor or garcinia cambogia.. Well then pick your traffic source.. Facebook, youtube, etc. What are you interested in? Pick 1. stick with it. and just hammer it out.

    Youtube? Cool.
    create 100 videos on youtube for fat loss factor & garcinia cambogia (and they are actually decent lol) You know that those products convert.. so it's just a matter of jumping in front of people who are interested. If you put out 100 videos on youtube.. surely you will make sales lol.. even if you suck at getting them to rank.

    Facebook? cool.
    If you study facebook PPC and what's already working and just throw stuff out there.. you'll do great.. but you won't make money if you sit on the sideline and don't actually do stuff.

    That's my advice to you.
    Mohamed,
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  • Profile picture of the author KevinChapman
    The most important thing to me is that I'm interested in what I'm trying to sell, I get much better results if I'm passionate about a product.
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  • Profile picture of the author kayme
    1. brainstorm on your niche
    2. Ask yourself questions on your niche such as:

    a. Is there a demand for your information
    b.Does the niche speak to people with an urgent need or passion for your information
    c.Is your niche profitable
    d. Is your niche competitive(Make sure your content is unique otherwise you will drown)

    3. Be passionate about your field of expertise.
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