POLL: Do You Invest In Advertising Your Website?

John, I really almost tried everything but nothing was as effective as PPC. This is what I tried.

1. Direct Banner on a website - I spent $1750 to purchase a 150*50 banner on well known content that was relevant to our PDA accessories niche. The result was that we got one single sale. I was actually quite surprised about this because previously, a text ad put on the same site through Spinks (now part of Google Adwords), was quite effective.

2. Banners through agents - I used Fastclick ($1000 campaign) and tribal fusion. I got a few sales with Fastclick and none with Tribal fusion. This is despite Tribal Fusion having the most well known PDA sites.

3. Popups and Popunders - not effective at all.
4. E-mail - not effective
5. Affiliates - I promoted our shop through Sharesale, Clixgalore and Darkblue. They do generate sales but no where as much as PPC.
6. In the beginning we posted a lot of adverts on forums and they actually generated a few sales. But this is considered spam now and we stopped doing it after a few months because it was bad for our image.

-Derek