I really would appreciate your feedback if that plan does make sense or if you feel that I go in a wrong direction. Any other idea or input is VERY welcome.
We have a Clickbank listed product since 2011, making regular sales.
Product is a video course teaching how to use a accounting software,
which we are updating right now to the new 2014 version.
We have 700+ existing clients, basically no refunds other than some
purchased by mistake, thinking the course is for another software.
Sales in 2012- 12.2k, in 2013 - 7.8k due to Panda+Penguin
in 2014 up to now 2.3k with 30 sales - or $77 per sale on average
and divided into 60 days, 38.- a day
We have difficulties to reach 100k with the current situation.
We rely 100% on organic traffic and have few affiliates right now
to reach my goal.
In 2014 we had 1500 new visitors, half to our sales page and half to
our squeeze page.
We added 170 subs overall, from 750 visitors to the squeeze page and
750 to our landing page, a bit over 10% overall.
Our sales conversion is therefore only 2% - way to low IMO if you.
We would need to convert 15% of our traffic into sales, what's basically
So there are a few things we plan on doing
1 - Getting more taffic
We try on getting another domain indexed which can get us more organic
traffic. Unfortunately a new domain.
We will make more videos to get traffic over Youtube, using
Pay for traffic is no option due to low conversions.
2 - Updating our course
We are updating our course to attract new clients and to be able
to create momentum and having some to broadcast.
3 - Redo our site
We are redesigning our site and got the help of a
copywriter to make a new sales page. We basically
4 - Adding a sales sequence
We are not in the MMO niche so don't know how this will
work but we did not offer any OTO's to buyers till now.
We have an upsell but it is not offered as an OTO with a lower
We do plan on charging for our existing free members only forum
which then would be added as an OTO for around 60% less.
The Forum will become a stand alone product, just not knowing
how to market that right now.
5 - Email promos
It's a shame but we basically don't email to our list.
There are about 3.5k on our freebie list and 700 on the customer
Point is that we can't find matching and relevant products to
promote. The buyer list is even more difficult than the freebie
6 - Getting more affiliates
We need to get more affiliates on board. We have only a handful
active Affiliates right now and just 4 are making sales.
How can we get more Affiliates on board? How to find them for
a niche like ours?
We offer currently 50% commissions, some from 47.- up to 128.-
We offer market infos, articles, geo data and would also produce
individual stuff if an affiliate would ask for and it is in our reach.
What would be a great way to find and get more affiliates on board?
That's it, waiting for your ideas, critiques or what so ever