OK, OK, enough with the endless emails already

Are you sure it's not some backed up emails from
the recent d-dos attacks or are they always doing
it this way... curious.

I am quite picky when it comes to what appears in my inbox and I am sure there are a lot of people like me out there. I tend to unsubscribe from any list that sends me more than 2 emails everyday.

I think one email every other day or 2-3 a week is enough.

Yeah, that's pretty bad, although I would agree with Matt that perhaps those are backed up emails on their system. Is the sender using Aweber? I don't think most people in their right mind would just blast away at their list in that manner.

What also makes me unsubscribe is people who send me the same email more than once, or those that tell me that they have written a new article, or what happened recently....

I got an email for this very special offer for a low price because the product was still in prelaunch and the special price was for those that would buy before it launched... upon further research it turns out that the product had come out 6 months ago.... well past any "pre launch" period. : /

Hmmmm, what Matt said about the DDOS attacks. That's a thought. It's also been PROVEN that the SAME people do NOT open emails every time, soooooooooo.....

It's been PROVEN to be beneficial to an email marketer to send MULTIPLE emails a day to increase clicks.

But I feel you, THAT many is a stretch.

There are markets/niches that can support a high email frequency because they are large, fanatical and often on multiple lists.

Many will unsubscribe if they get too many emails but just as many or more will tolerate the extra emails because they are on multiple lists and get 100s of emails a day. They hardly notice extra emails from any one particular list.

These are the core repeat buyers who buy all the shiny objects, leave them untouched on their hard drive and then buy more. They are disorganized, sometimes even buy the same product twice because they forgot they already have it, and continue to 'chase the dream'.

It's why spam works so well in some markets - despite the legal risks and ethical detractors.

Then it comes down to which subjects/authors grab their attention for the few messages they bother to open on any given day.

From the marketers perspective it comes down to maximizing the return by a balance of increased income from frequent emails vs unsubscribe rate.

So if 1 email a day = 2-3 unsubscribers but it isn't until 6 or more emails a day that unsubscribers jump to 5-6 a day then you can probably find a balance of increasing your emails to 3-4 day, tripling your potential offers, while still keeping your unsubscribers to a level that does not negatively affect your list income.

When Obama was running email campaigns for fundraising they found they could send many emails a day without dramatically affecting the unsubscribe rate. (Google "Obama email marketing")

Fortunately for Obama and all political campaigns that will follow, the tests did yield one major counterintuitive insight: Most people have a nearly limitless capacity for e-mail and won't unsubscribe no matter how many they're sent. "At the end, we had 18 or 20 writers going at this stuff for as many hours a day as they could stay awake," says (campaign email director Toby) Fallsgraff. "The data didn't show any negative consequences to sending more."

Politics is one of the niches I would consider 'email tolerant'. I think health/weightloss and MMO fit as well.

As you say - he is a fanatical tester so he may very well be testing the tolerance of his list for more frequent emails.

Mahlon

PS Obama's team did admit:

"We do know that getting all those e-mails in your in-box is at least mildly irritating to some people. Even my father would point that out to me."

I just got done reading a report by a pretty well known IMer. He recommends emailing your list 5-7 times per day. In the report he says people that unsubscribe are not going to buy a product anyway so that's a number that you completely ignore. The number you need to be concerned with is how many new leads you are adding every day. The report goes on to say that as long as you are adding 3 times as many subscribers as you are losing every day then you are fine and you will never burn your list.

Basically, the report teaches that the days of relationship building are done and that the new way to do email marketing is to "turn and burn".

I'm pretty sure others have probably read this same report, because as I said this IMer is pretty well known. I wouldn't say he's huge, but he has certainly sold a few products and has had a few WSOs.

Do I agree with this method? Well, not really. But it does seem to be awfully popular these days. I usually don't unsubscribe much just because I send the emails to my promos folder, and what goes in there doesn't get read that much anyway. Usually once a day I'll peruse through it but the marketers that I really follow I have set to come into my primary folder. However, I'm on several lists where I get 5-7 emails per day from the marketer.

Again, I'm not saying this is right or wrong, I'm just saying that it's a pretty common practice. Honestly, I'm not sure at this point what to believe. Personally, I don't send that many emails, but I do send 1 per day. I tend to have a pretty low unsub rate and a decent conversion rate and I don't get too many complaints, so I think 1 a day is what works for me. However, what works for me may not work for someone else, etc.

I'm on literally hundreds of email lists...

Seriously... I've been joining every email list I can find for years.

You'd be shocked to see how many marketers send a TON of emails daily.

I'm talking 8-9 times per day.

(And a solid percentage send at least 2-3).

The question you have to ask yourself, is what kind of marketer are you?

I think this type of email style has been proven to work.

Have you ever joined a presidential candidate's email list prior to their election?

I have. I follow that stuff like a science.

You'll notice, the majority of politicians send SEVERAL EMAILS PER DAY when they're trying to make a sale. (They're trying to sell themselves).

Since they have some of the smartest minds in marketing working on their behalf...

Maybe there's something to learn from them?

:]

Just my $.02

PS: I've also found that the more frequently I send mail, the LESS complaints and unsubscribes I get. (Maybe because everyone who doesn't like my style has already left, but it is what it is).

Everyone has their own way of doing business.

Sending multiple daily emails *works*. That's why people do it.

Now, you can also create the relationship email model as well: send out a morning/evening "Hi! How are you? Here's what is new with me!" and also promo emails where you give bonuses/etc.

I've been doing that off and on now since 2012 of May. That's *me*. The folks who stay on my list are the ones who appreciate what I deliver/notify them about.

Always do business with those you trust.... and NEVER do what others say simply because others say it.

Learn what works best for *you*.

I've recently signed up with a few marketers from here.

Once they started hitting me with multiple daily emails I unsubscribed. It's overkill, as is sending me multiple 'get this amazing product' links in each email.

And if they use the word 'Shocking', even once, I'm off!

I always unsubscribe whenever I receive more than one email message per day.

If he is testing, the tagging period should be short to avoid angry people.

The problem is that not all the AR's have tagging systems (example: Aweber doesn't), so
most of the people send all kind of stuff to their subscribers (diet programs, wordpress plugins, vps discounts etc).

Comment: For Aweber you can use a third party plugin like the one offered by awprotools.com (no affiliate link) to tag people and create segments based on their interests (example, if you send them an email to download a free WP theme, those who click your link can be automatically tagged with a label like "WordPress") etc.

I wouldn`t read one of them. And probably I`d unsubscribe from that list. It seems stupid thinking I`d get all those mails and read them all, it`s not homework.

If six emails all sent with the same time stamp is out of character, it may be simple human error. Especially if the guy is such a testing fanatic.

My guess is that, like scheduling tweets on Twitter, the emails were meant to be spread out throughout the day. Set them for a day and not a time, and when the cron job runs to send the day's emails, they all get sent at once.

I email 3x a week or so. Sometimes one of them is a promotional email. Sometimes none of them are. When its not a promotional email I try to give useful value and content.

Now there are people who email every day and there are people who email 5x a day. The thing is that if you dont like it you have total control. Tell the sender hes emailing you to much .. with the unsubscribe button.

Why do some people email 5x a day? Simple because their list tolerates it.