Warrior Special Offers Forum - WHY?

Reason 1 is that posting a WSO enables folks to create a new source of income, since it is never wise to put all your eggs into 1 basket.

Reason 2 is what you stated, sharing their success with others so that struggling marketers can benefit from new ideas.

Reason 3 is to test the market for a new product they intend to lauch, and the best place to do so is the WSO section.

Reason 4 I can't think of another one :p

Reason 5 - most of the people posting WSOs make more money from the WSO than from the "secret strategy" they actually sell... Keep it in mind.

Reason 6 - those are the types of products that sell the best...even if the strategies are old and just 'dressed' in new clothing

Personally, I don't sell these any longer. I could, but I choose not to and would rather sell something people can really use instead.


Tracy

Reason 7...and to me this is a big one...people generally tend to pay more attention to something that they actually PAID for.

By giving it away for free, most people would consider it rehashed content or something that just wants to bring attention etc...

But if you ask them for just a small fee...the mindset totally changes, because they paid for it they are going to pay abit more attention to the content and see how it can fit their business.

Because people want to make money of newbies and their greed, it is simple as that, nobody in their right mind is selling a $100K a month method for $49-, period.

There is a huge difference between a "Product" and a "Solution".

A Product is designed to sell in order to make the creator of the Product money.

A Solution is designed to help the person who purchases the product solve an issue in their life.

Maybe 99% of offerings are Products, not Solutions.

This is a general observation, not necessarily related to WSO which I have never visited.

There is gold in the WSO forum. You need to get clear with
yourself about what direction you want to go with your activity.

I seldom buy "money making plans" anymore. Been there, done
that. Lots of clever people out there though. In many cases
as mentioned above, the promoter probably has made a few
bucks and sees a way to make a few more claiming he made
big dollars with the method. Be skeptical of all income claims.

Be aware though, some Warriors are very good at what they
do and are making real money at this game... but just buying
their blueprint won't make you succeed. If success were so
easy there would be much less of a market for "make money"
products and books about how to think rich. The truth is
making money on your own takes a lot of discipline and often
groundwork... though if you have a knack for spotting opportunities
you can approach it not so much as building a business but
as... well, opportunism.

Choose one method you want to do well - and really apply yourself
to it. Then after you've seen what it involves and what your results
are you can assess for yourself whether you want to continue
to specialize in that path or go down another.

To my mind (and most marketers will come to this eventually) it is
your ability to PAY for advertising and traffic and make money that
makes the biggest difference. SEO traffic and web 2.0 stuff is
unpredictable.

Learn to write ads and construct offers that make you money
consistently, even if it is not a lot. What matters is knowing how
to be profitable - because the skill of doing that is scalable.

I use WSO's to get honest feedback before I launch a product.. it's a great way to test if something is working or not - because Warriors will let you know.

You know, a few years ago, that forum was amazing. Pretty much all that was in there was good stuff.

Now-a-days it's so bloated with craptacular offers from people who seem to think releasing a crappy WSO is a business that I don't even bother. Occasionally I'll have a look and if there's someone who I dig that has released a product, I'll take it... but that doesn't happen much (often it's via sig files of those people).

So, to answer your question, yeah, it is mostly crap in there.

Regarding the "free" argument though you will quickly learn if you give your stuff away for free, it doesn't help anyone. Not you, and not the people who are getting it. Because it's free, it has a low perceived value.

That's not to say you should never offer free stuff... just that there is a time and a place for it, and the WSO forum probably isn't it.

-Dan

Whos to say that someone who buys a $5 product now wont spend $1000 / month on something months into the sales funnel ?

Some people find it fun to create WSOs and sell them.

The only way to turn your product fast is to offer it to a large, hungry, crowd that has been shown to have an interest in what you sell AND has been shown to have money to spend on it and to be willing to spend it.

The WSO forum is one of the highest expressions of that principle that you will ever find. People who market to it are not only reaching their best prospects immediately, but also if they know their stuff then they're also building highly interested and responsive lists with them.

People who have clued into this and are acting on it are already one step ahead of those that aren't marketing-wise, so it doesn't hurt to learn at least that little bit from them, I don't think.

Of course to learn anything worth learning you have to look at what they actually DO and not what they say they do. So a lot of the times I buy WSO's it's not for the product itself (though sometimes it is), but more to study the process and exactly how the WSO marketer pulls everything off.

Reason Number Eleventy-Two:

IT'S FUN!

Really. I ran a WSO for $10 e-covers, because I LOVE to do e-covers. Unfortunately, I had no clue exactly how many people would want MULTIPLE e-covers done at that price. Seriously, the order emails ran into the hundreds (no lie).

There are some good offers on the WSO forum. I have purchased some that I believe were worth more than the money I spent, but bear in mind, that just like the rest of the Internet, people do make unfounded claims of wealth and riches and people do get their friends to give testimonials to dodgy products. So don't believe everything you read and use caution when hitting the buy buttons.