Why a squeeze page?
I plan on driving traffic with PPC. The question is, drive traffic to what page? The vibe I'm getting on this forum is to drive traffic to a squeeze page and email market from there. Is that really much more effective than driving traffic right to the product page? If so, why? It seems like 2 extra steps to get them to the direct page to buy. Or does the squeeze page supposedly make it easier to build trust?
Any advice would be greatly appreciated.
"Fashions fade, style is eternal." - Yves Saint-Laurent
Kydee Style - GPlus Kydee