Getting Started Again - Where To Start

by Snaps
25 replies
Hi All,

So I've decided to get back into internet marketing after a failed foray into it years ago. I want to give it another go and really make it work this time but it's been so long I don't know where to start now. I do know :
  • The industry I want to work in. I'm aware that it's very competitive but it's where's my personal passion does lie so I'm hoping that makes a difference
  • I know what type of products I would be selling as an affiliate and a good idea of the audience I want to target

What I don't know is Keyword research still relevant?? Is that where I should start? If so what tools are still free? Seems that everything requires payment these days. Is blogging a feasible way to go about creating content and directing people to the sales Page? What about traffic?

Sorry if all this has been asked before. It anyone could even direct me towards a good guide to getting started I'd appreciate it. Thanks!
#start #started
  • Profile picture of the author PCH
    Hi Snaps,

    without a shadow of a doubt matey, this is what you need to do below. Don't waste your time on anything else. The further you stray from these simple steps, the more difficult you're gonna make it for yourself...

    So do this - nothing else

    Step 1) Create a 10 - 15 page report offering huge value and interest in your market/niche (this will be your freebie giveaway)


    Step 2) Also create a 30 - 40 page book that solves ONE SPECIFIC problem in your market. And this will be your PAID PRODUCT.


    Step 3) Put together a Squeeze Page on a related name domain, and offer your freebie on it.


    Step 4) Put up a Sales Page offering your Paid Product for a low $7 to build buyers list. When people subscribe to your freebie, you immediately send them to this page as an OTO.


    Step 5) Drive traffic to squeeze page - redirect opt-ins to your Sales/OTO Page


    Step 6) Be sure to remove buyers from your freebie list. Have two lists 1) leads 2) customers


    Step 7) Send auto responder emails to your leads list with links to your "paid" product. Again, segment anyone who purchases onto the buyers list exactly as before.


    Step 8) Survey your "Customers" (not "leads") to discover what they need/want to know more about. What are their pressing problems? Then, based on their responses, promote either affiliate products or better still, your own products, to them.


    Step 9) When your next paid product is created, you sell that to your Buyers List, and you can segment those buyers onto another list


    Step 10) The, you just keep refining your sales funnel in this way. Promoting and creating products, moving your customers from a low priced product up to a high priced product, and segmenting your lists along the way.


    Come back and post again when you have this set up and are making dough from it


    Hope this helps buddy...
    {{ DiscussionBoard.errors[9004948].message }}
    • Profile picture of the author Snaps
      Hi PCH,

      That's a very interesting approach. The only thing is its a bit daunting creating a product. Not sure I have the expertise to write a whole book!
      {{ DiscussionBoard.errors[9004956].message }}
      • Profile picture of the author PCH
        Originally Posted by Snaps View Post

        Hi PCH,

        That's a very interesting approach. The only thing is its a bit daunting creating a product. Not sure I have the expertise to write a whole book!
        That's what a lot of people think. Google PLR (type in "Weight Loss PLR" [without the quotes]) or in whatever your niche is, and grab a pre-written book for a few bucks. You could sell it like it comes, but that wouldn't be great. Instead, modify it a bit, add a front cover, nice image from fiverr, contents page .... and hey presto - your own product for a bit of effort and a few dollars.

        Alternatively, you can easily research enough for a 30 to 50 page ebook. Look on forums for the questions people are asking in that niche. Type those same questions into google and you'll get heaps of info.

        It will be a bit of effort, but what I've described is no more than a couple of hours or so either method.

        If you check out a few signatures here you'll get plenty of clues.

        Does that help?
        {{ DiscussionBoard.errors[9005322].message }}
    • Profile picture of the author JoeRemington
      Originally Posted by PCH View Post

      Hi Snaps,

      without a shadow of a doubt matey, this is what you need to do below. Don't waste your time on anything else. The further you stray from these simple steps, the more difficult you're gonna make it for yourself...

      So do this - nothing else

      Step 1) Create a 10 - 15 page report offering huge value and interest in your market/niche (this will be your freebie giveaway)


      Step 2) Also create a 30 - 40 page book that solves ONE SPECIFIC problem in your market. And this will be your PAID PRODUCT.


      Step 3) Put together a Squeeze Page on a related name domain, and offer your freebie on it.


      Step 4) Put up a Sales Page offering your Paid Product for a low $7 to build buyers list. When people subscribe to your freebie, you immediately send them to this page as an OTO.


      Step 5) Drive traffic to squeeze page - redirect opt-ins to your Sales/OTO Page


      Step 6) Be sure to remove buyers from your freebie list. Have two lists 1) leads 2) customers


      Step 7) Send auto responder emails to your leads list with links to your "paid" product. Again, segment anyone who purchases onto the buyers list exactly as before.


      Step 8) Survey your "Customers" (not "leads") to discover what they need/want to know more about. What are their pressing problems? Then, based on their responses, promote either affiliate products or better still, your own products, to them.


      Step 9) When your next paid product is created, you sell that to your Buyers List, and you can segment those buyers onto another list


      Step 10) The, you just keep refining your sales funnel in this way. Promoting and creating products, moving your customers from a low priced product up to a high priced product, and segmenting your lists along the way.


      Come back and post again when you have this set up and are making dough from it


      Hope this helps buddy...

      Now that is solid advise given here and one that I'll second.

      Good job
      Signature

      Create Killer Information Products with Such Ease You'll Almost Think I Wrote it for You...

      Plus I'll Even Give You a No Opt In Report for Free that will teach you how to Take Action, Create Actionable Info Products, and Avoid 5 Mistakes that Plague Product Creators... Check out my WSO

      {{ DiscussionBoard.errors[9005437].message }}
      • Profile picture of the author PCH
        Thanks Kris and Joe R,

        It's no surprise really. It's just that people don't seem to do it, - maybe they dismiss it because it seems too simple. Who knows?
        {{ DiscussionBoard.errors[9005441].message }}
    • Profile picture of the author Martin Salter
      Originally Posted by PCH View Post

      Hi Snaps,

      without a shadow of a doubt matey, this is what you need to do below. Don't waste your time on anything else. The further you stray from these simple steps, the more difficult you're gonna make it for yourself...

      So do this - nothing else

      Step 1) Create a 10 - 15 page report offering huge value and interest in your market/niche (this will be your freebie giveaway)


      Step 2) Also create a 30 - 40 page book that solves ONE SPECIFIC problem in your market. And this will be your PAID PRODUCT.


      Step 3) Put together a Squeeze Page on a related name domain, and offer your freebie on it.


      Step 4) Put up a Sales Page offering your Paid Product for a low $7 to build buyers list. When people subscribe to your freebie, you immediately send them to this page as an OTO.


      Step 5) Drive traffic to squeeze page - redirect opt-ins to your Sales/OTO Page


      Step 6) Be sure to remove buyers from your freebie list. Have two lists 1) leads 2) customers


      Step 7) Send auto responder emails to your leads list with links to your "paid" product. Again, segment anyone who purchases onto the buyers list exactly as before.


      Step 8) Survey your "Customers" (not "leads") to discover what they need/want to know more about. What are their pressing problems? Then, based on their responses, promote either affiliate products or better still, your own products, to them.


      Step 9) When your next paid product is created, you sell that to your Buyers List, and you can segment those buyers onto another list


      Step 10) The, you just keep refining your sales funnel in this way. Promoting and creating products, moving your customers from a low priced product up to a high priced product, and segmenting your lists along the way.


      Come back and post again when you have this set up and are making dough from it


      Hope this helps buddy...
      Sound advice and the right way to go about it.

      You mention that you are passionate about your subject, but then go on to say that you may not be able to write an entire book.

      First of all, being passionate about your first foray into IM is a GOOD THING. Do not let "Gurus" tell you otherwise. The reason for this is that this way you will be more likely to keep on going (ultra important as too many give us JUST before the finish line) and you can learn from the steps you take.

      Document the boring stuff cos you can use that later to "train" VA's and others to replicate what you do in other niches that do not interest you so much. But the first project is always good to have an interest in.

      If you have a passion you will be surprised at just how much you do know, so do not worry about it. Find your own voice and style. If you try to be someone else it will show eventually in your content and you will lose the followers that you built up until that date so do not be afraid to be yourself, have opinions and stand behind them.

      Have fun doing it! Many get loaded down with the boring stuff and forget why they are doing it. It then becomes another J.O.B rather than the fun it started out as.

      Have a plan (use the steps you have been given above as a guide) then manage your time to get things done rather than spending all your day researching! Research is important, but worthless if you are not being productive.

      A good quote I heard recently was "Get out of the Stands and on to the Playing Field".

      Welcome back to IM. It still works, and all the best to you.
      Signature

      Sharing some posts worth reading over on Facebook

      {{ DiscussionBoard.errors[9348085].message }}
  • Profile picture of the author RedShifted
    Originally Posted by Snaps View Post

    Hi All, [LIST][*]The industry I want to work in. I'm aware that it's very competitive but it's where's my personal passion does lie so I'm hoping that makes a difference
    Passion is good. But I've found more success by ignoring my passions and doing what my gut told me. Which was to test as many things as possible whether I'm passionate about the niche or not.

    Go with what works best. Then scale that up. Worry about passions later. Thats how you make money.
    {{ DiscussionBoard.errors[9005346].message }}
  • Profile picture of the author clever7
    The internet keeps changing. Now we have many restrictions. Everything is becoming harder with time.





    {{ DiscussionBoard.errors[9005347].message }}
  • Profile picture of the author Kris Walker
    PCH has it absolutely nailed on.

    Follow the steps he said above and you will see resuts
    Signature

    I Have Nothing To Offer The World Except My Own Confusion

    {{ DiscussionBoard.errors[9005420].message }}
  • Profile picture of the author Snaps
    Thanks everyone for the advice and suggestions! Great forum!

    PCH thanks so much for pointing in this direction. Thinking about it now it might actually be a really good idea to write my own book and share some knowledge to help. With that being said, once I have the book how do you recommend I drive traffic to get it noticed? That was one of the huge problems I had before, getting traffic!
    {{ DiscussionBoard.errors[9005587].message }}
  • Profile picture of the author Kerryrus
    Hell yeah keyword research is still relevant. It allow you to reach people in your target audience who are looking for very specific things and blogging is the best way to get started in my opinion.

    I really wouldn't worry about competition. The main thing is that you're passionate about your topic. Competition is a GOOD thing because you can leverage their success to grow your online business much faster with the right approach.

    BUT you'll need a slight shift in mindset. Before you can see success online you need to grow an audience who know, like and trust you and that takes time.

    In your blog posts you can recommend products and services that you trust (and use yourself) but make sure you're content adds value to your readers - very important!

    If you just want to make a quick buck that doesn't really lead to anything long-term then just create a product, send traffic to it and burn your list like most people are taught to do.

    Alternatively, invest the time to create epic content that adds value to your target audience. Build a trusted relationship with them and they will buy your recommendations. You'll also be building a profitable, long-term business that you can scale and grow over time.

    Hope that helps!
    Kerry
    {{ DiscussionBoard.errors[9005670].message }}
    • Profile picture of the author MikeHollings
      Originally Posted by Kerryrus View Post

      Hell yeah keyword research is still relevant. It allow you to reach people in your target audience who are looking for very specific things and blogging is the best way to get started in my opinion.

      I really wouldn't worry about competition. The main thing is that you're passionate about your topic. Competition is a GOOD thing because you can leverage their success to grow your online business much faster with the right approach.

      BUT you'll need a slight shift in mindset. Before you can see success online you need to grow an audience who know, like and trust you and that takes time.

      In your blog posts you can recommend products and services that you trust (and use yourself) but make sure you're content adds value to your readers - very important!

      If you just want to make a quick buck that doesn't really lead to anything long-term then just create a product, send traffic to it and burn your list like most people are taught to do.

      Alternatively, invest the time to create epic content that adds value to your target audience. Build a trusted relationship with them and they will buy your recommendations. You'll also be building a profitable, long-term business that you can scale and grow over time.

      Hope that helps!
      Kerry
      Great Advice Kerry, couldn't agree more.
      {{ DiscussionBoard.errors[9006151].message }}
    • Profile picture of the author Vid Yo
      Originally Posted by RedShifted View Post

      Passion is good. But I've found more success by ignoring my passions and doing what my gut told me...Go with what works best. Then scale that up. Worry about passions later. Thats how you make money.
      Originally Posted by Kerryrus View Post

      The main thing is that you're passionate about your topic
      In the past, I've been torn between these 2, polar opposite, types of advice. I know this isn't the premise of yor posting OP, but it really is the START to being successful (or perhaps "failing" again) online.

      I reccommend doing both: Follow the DEMAND now. Make money from that to feed your PASSION later.
      Signature
      Need Web Design Leads?
      These Aren't Your Average Kind. Click Here Now!
      {{ DiscussionBoard.errors[9271339].message }}
  • definitely pick a niche you have an interest in, are you really going to want to wake up every day, curate, research and create content you don't have a passion for......i doubt it, and if you do, it'll probably only last a few months.

    Don't worry about competition

    I personally wouldn't go down the PLR route, create something unique and personal to you, and get it PROFESSIONALLY designed. I'm a graphic designer and so many of these ebooks are just horrible to read.
    {{ DiscussionBoard.errors[9271353].message }}
  • Profile picture of the author Victor Saha
    Some of the comments is really helpful here. Best of luck mate.
    {{ DiscussionBoard.errors[9288140].message }}
  • Profile picture of the author SandraLarkin
    Banned
    A lot of niche marketing is STILL the exact same mostly. You just need to be aware of huge changes in serps algorhitm.

    The same basic principles of attacking a niche back in 2004, apply today, with a lot of different variables.
    {{ DiscussionBoard.errors[9288163].message }}
  • Profile picture of the author Marco Moeschter
    Blogging is still a very doable way to start you IM business. The IM world is changing almost daily but most things which worked in the past still work today but people tend to chase always the new thing which brings them results immediately. But thats not the right approach if you ask me because it will bring just short time results.

    I would go the classic way:

    Build a Blog
    Build a squeeze page to start with list building
    Drive traffic to it
    Build a relationship and trust with your list
    Start promoting to your list but just after you added enough value to them
    {{ DiscussionBoard.errors[9347851].message }}
  • Profile picture of the author datingworld
    Follow PCH advice.
    Very useful post PCH specially No 6
    Step 6) Be sure to remove buyers from your freebie list. Have two lists 1) leads 2) customers

    This is really important for long term profitable business.
    {{ DiscussionBoard.errors[9348049].message }}
  • Profile picture of the author Reddy20
    I suggest blogging and a little help from people who are into technology.
    {{ DiscussionBoard.errors[9348361].message }}
  • Profile picture of the author gcbmark20
    Originally Posted by Snaps View Post

    Hi All,

    So I've decided to get back into internet marketing after a failed foray into it years ago. I want to give it another go and really make it work this time but it's been so long I don't know where to start now. I do know :
    • The industry I want to work in. I'm aware that it's very competitive but it's where's my personal passion does lie so I'm hoping that makes a difference
    • I know what type of products I would be selling as an affiliate and a good idea of the audience I want to target

    What I don't know is Keyword research still relevant?? Is that where I should start? If so what tools are still free? Seems that everything requires payment these days. Is blogging a feasible way to go about creating content and directing people to the sales Page? What about traffic?

    Sorry if all this has been asked before. It anyone could even direct me towards a good guide to getting started I'd appreciate it. Thanks!

    Hi,

    Here's the way I see things when people talk about the need for having
    a passion for something:

    1. When you get good at something you want to do more of it.

    2. This then turns your original interest in something into PASSION.

    3. But you're now good at it and you're passionate about it too!

    I mean what if you're passionate about something that cannot and won't
    make you any money?

    The reason why most folks end up hating what they do is because they
    didn't LEARN before they EARNED!!!

    They don't have any goals, they don't have a clue where to begin and they
    don't even know what they're supposed to be doing in the first place!

    They just want to make money online.

    Why not go to the WAR ROOM, find a method someones giving away
    for FREE (some very good strategies there by the way).

    WORK the hell out of that strategy.

    Make it WORK!

    Share that strategy with others (make it your own).

    Give parts of it away (to build your lists).

    Build relationships with your subscribers and make rock solid repeat
    incomes from your lists and continue to grow your lists!

    NEVER STOP!

    This is something that should never stop once you get into it.

    Build your own lists by giving away stuff that is very valuable and can
    help others get what they want.

    All the best,
    Gavin


    "There comes a special moment in everyone's life; a moment for which that person was born. That special opportunity, when he seizes it, will fulfill his mission-a mission for which he is uniquely qualified. In that moment, he finds greatness. It is his finest hour."
    {{ DiscussionBoard.errors[9348392].message }}
  • Profile picture of the author xxxjay
    Originally Posted by Snaps View Post

    Hi All,

    So I've decided to get back into internet marketing after a failed foray into it years ago. I want to give it another go and really make it work this time but it's been so long I don't know where to start now. I do know :
    • The industry I want to work in. I'm aware that it's very competitive but it's where's my personal passion does lie so I'm hoping that makes a difference
    • I know what type of products I would be selling as an affiliate and a good idea of the audience I want to target

    What I don't know is Keyword research still relevant?? Is that where I should start? If so what tools are still free? Seems that everything requires payment these days. Is blogging a feasible way to go about creating content and directing people to the sales Page? What about traffic?

    Sorry if all this has been asked before. It anyone could even direct me towards a good guide to getting started I'd appreciate it. Thanks!
    Look at the strengths and weaknesses of everything you did before that made money and build on them.
    Signature

    htttp://www.jmdigitalmarketing.com

    {{ DiscussionBoard.errors[9348410].message }}

Trending Topics