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Are there any solo-ad stats available?

by cwf
19 replies
I'm starting out with a few solo-ads and I have no way to compare my results with anything, to understand how my funnel performs and what most requires improvement. Are there any statistics anywhere?

For example, these are the ratios of my first ad and the immediate autoresponder:
Opt-in 55%
Opening of autoresponse 44%
Click-through 28% (to a free download, no selling)

Are these figures decent?

Thanks
Chris
#soload #stats
  • Profile picture of the author actionplanbiz
    yep thats good, congrats. use a link tracker like my click boss, adtrackz gold, or quality click control
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  • Profile picture of the author hustlinsmoke
    Your figures are well I don't understand them. Maybe I'm missing something here. You have a 55 percent optin but a 44 percent opening. And your clickthrough to the free product is only 28 percent. Like I said maybe I'm missing something or the way I'm reading it. I would like to ask though and I assume will answer my own question. Your using double optin am I correct.
    "Opt-in 55%
    Opening of autoresponse 44%
    Click-through 28% (to a free download, no selling)"
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    • Profile picture of the author cwf
      Originally Posted by hustlinsmoke View Post

      Your figures are well I don't understand them. Maybe I'm missing something here. You have a 55 percent optin but a 44 percent opening. And your clickthrough to the free product is only 28 percent. Like I said maybe I'm missing something or the way I'm reading it. I would like to ask though and I assume will answer my own question. Your using double optin am I correct.
      "Opt-in 55%
      Opening of autoresponse 44%
      Click-through 28% (to a free download, no selling)"
      That's why I'm asking... the numbers don't make too much sense to me, since I'm NOT using double opt-in. My suspicion is that a large chunk of the solo-ad clicks where automated and simply stop at the opt-in button... does something like that happen?

      Not that I'm trying to "blame" somebody else, but why in the world so many people would opt-in and completely ignore the resulting message containing the free gift?
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  • Profile picture of the author writeaway
    It depends on your absolute numbers and your niche. Frankly, high % look great until you see that you're actually dealing with very small absolute numbers. At the end of the day, it's the absolute numbers that count.
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    • Profile picture of the author heavysm
      There will be different metrics to compare your results against. Your best bet, I think, would be to generally better all of your numbers over time.

      55% opt-in is solid. Mine do between 40 - 50% so yours is ok. Again just try to keep it at that rate or better in the future.

      Having 44% open your email is alright. Let's crank that as high as you can go, tweaking your subject lines etc

      There is a large distinction here that needs to be made that you will have to start testing soon. Assuming you made your list to profit from you need to starting tracking percentages when you start mailing out paid offers. That will give you the best marker for your performance as you figure out on a daily/weekly/monthly basis how much each of your subs is making you.

      Don't just settle for any default figure, $1 per subscriber per month or whatever. Just work with gaining better/higher numbers over time. You'll generally know when something is less effective if your numbers drop.

      Very general advice, I know. But as this stuff tends to be a number game you should only be aiming at higher numbers in every possible way except for unsubscribes and complaints
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      • Profile picture of the author cwf
        Originally Posted by heavysm View Post

        There will be different metrics to compare your results against. Your best bet, I think, would be to generally better all of your numbers over time.

        55% opt-in is solid. Mine do between 40 - 50% so yours is ok. Again just try to keep it at that rate or better in the future.

        Having 44% open your email is alright. Let's crank that as high as you can go, tweaking your subject lines etc

        There is a large distinction here that needs to be made that you will have to start testing soon. Assuming you made your list to profit from you need to starting tracking percentages when you start mailing out paid offers. That will give you the best marker for your performance as you figure out on a daily/weekly/monthly basis how much each of your subs is making you.

        Don't just settle for any default figure, $1 per subscriber per month or whatever. Just work with gaining better/higher numbers over time. You'll generally know when something is less effective if your numbers drop.

        Very general advice, I know. But as this stuff tends to be a number game you should only be aiming at higher numbers in every possible way except for unsubscribes and complaints
        Thanks, great advice!
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    • Profile picture of the author cwf
      Originally Posted by writeaway View Post

      It depends on your absolute numbers and your niche. Frankly, high % look great until you see that you're actually dealing with very small absolute numbers. At the end of the day, it's the absolute numbers that count.
      Got it. I guess time will tell then...
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  • Profile picture of the author hustlinsmoke
    Okay so I actually misread your question.
    Yes your numbers are fine. If your getting a 28 percent click through rate on a freeby your way ahead of the game. I will assume and I'm not being negative as your list goes up though that will drastically descrease in percentages.

    But then again I don't know how you did your numbers. Is the 28 percent the click through rate on the whole campaing. Or is it 28 percent of who did open your email.

    I never count clickthrough rate on who opened my emails. I watch for opening and total clickthrough and If I get 10 people opening per 100 and a few following though I am happy with that.
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    • Profile picture of the author cwf
      It's 28% of the opt-ins (which is 55%), so it's 15.4% of the overall clicks and about 60% of those who opened the email.

      So it is usual that people opt-in and then disregard the email? No robots involved?
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  • Profile picture of the author hustlinsmoke
    [DELETED]
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    • Profile picture of the author cwf
      Well, my 15% is on a link to download the free stuff. I guess when they have to fork out the cash it will drop quite a bit?

      Sorry, I don't get your last sentence. Do you mean that people wait until they reach 2,000 then send out messages in batches of 150 contacts?
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  • Profile picture of the author hustlinsmoke
    We would all like to see our click through rates at 30 percent. But 15 percent is very good. It's a solo list and meant for selling solo ads.

    Quite a few people will tell you that sucks. No it doesn't if you have 2 percent click through rate and 5000 emails. You can generate what a 100 solo ad sell.

    If you have a 15 percent click through rate on 5000 emails you can generate 750 clicks so 15 50 clickers you can sell.

    I have never seen someone selling solos though that had a 15 percent clickrate though. 2 percent is good and 1 percent is average. I have a pretty good click through rate but my list building has been over years and years and I have tweaked so much I tweak when i walk.
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  • Profile picture of the author cwf
    Now I got it... previously I didn't understand the selling clicks part. Interesting angle... but wouldn't it be more profitable for me to push affiliate stuff rather than cheap clicks?
    Selling 100 clicks = $40
    Pushing something decent @1% = 1 sale, probably higher than $40 with the recurring stuff.

    Or is it simply safer to cash in the $40 and call it a day?
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    • Profile picture of the author lotsofsnow
      Originally Posted by cwf View Post

      Now I got it... previously I didn't understand the selling clicks part. Interesting angle... but wouldn't it be more profitable for me to push affiliate stuff rather than cheap clicks?
      Selling 100 clicks = $40
      Pushing something decent @1% = 1 sale, probably higher than $40 with the recurring stuff.

      Or is it simply safer to cash in the $40 and call it a day?
      People sell solo ads because they make more money that way.

      If the list would produce more through affiliate offers, they would promote affiliate offers.

      That means: You get what you pay for.

      Do not expect to make money if you buy solo ads.
      You can build a list of freebie seekers and
      you can use that list to sell solos ads.

      There are solo ad providers out there that simply sell solo ads
      because it is easier for them and their traffic is actually worth more.

      You can find more on solo ads here:
      http://www.warriorforum.com/main-int...ml#post8804952

      And another option would be real what I call "solo ads":
      http://www.warriorforum.com/main-int...ml#post8807292
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      Call Center Fuel - High Volume Data
      Delivering the highest quality leads in virtually all consumer verticals.

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  • Profile picture of the author hustlinsmoke
    It depends. I took it you had a solo ad list. Don't confuse this with a buyers list. Your conversions on sales will be lower on a fully built solo ad list. They are freeby seekers, you will have some buyers.

    I just took it your stating out in the solo ad business. It is much easier to make money in solos right now than affiliate marketing. Affiliate marketing is not hard but solos are a piece of cake and there on there high point.

    Are you still bringing in optins to your list with buyers or are you buying solo ads to increase your list?

    There is always more ways to skin a cat than one but what is most productive for you and your time.
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    • Profile picture of the author cwf
      I'm buying solo ads, starting my list from zero.
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  • Profile picture of the author hustlinsmoke
    I would just use the list for solos while offereing something once every three weeks to five weeks for profit.

    That is how I do it. You do have buyers in solos but mostly its freebys seekers.
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  • Profile picture of the author cwf
    Very interesting, I've never thought of that. Thanks a lot man, I really appreciate your suggestions!
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    • Profile picture of the author hustlinsmoke
      No problem and if you have anything specific you need answered just mail me.
      Originally Posted by cwf View Post

      Very interesting, I've never thought of that. Thanks a lot man, I really appreciate your suggestions!
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  • Profile picture of the author cwf
    thanks man
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