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No Squeeze page?

by jamawebinc
8 replies
2 Points.

There squeeze page has become very commonplace in internet marketing circles

Sidenote: by the way - I hate the term "squeeze page" as it sounds like you are forcing someone to do something they don't want to do...squeezing it out of them

However I have 2 thoughts about this. One is a question and the other is an observation.

First...

1) Has anyone tested the sales conversions, opt-in conversions, for a squeeze page vs.
a pop in and would care to post their numbers and their market?

Just something to think about:

If you have 300 visitors to your squeeze page and you get a 20% opt-in rate then your sales letter can be read by 60 people.

If you go with the pop in window, your salesletter can be read by 300 people.

I know the argument is that if someone won't bother to give you their email address they will not buy from you. However, I can tell you from experience with my market that this is not so. There are plenty of times when I had a pop in and people bought just from reading the salesletter without ever bothering to sign up with my pop in.

2) The observation...

Squeeze pages are used a lot for launches. Before a product is launched there is a squeeze page of some type - whether you must opt in to get any content, sample, etc... or you can first see some content and then have to opt in to see more content.

However, once the product is launched, the squeeze page is taken away and is replaced by the salesletter.
#page #squeeze
  • Profile picture of the author AndrewStark
    It all depends on what you want to achieve?

    If you want to build a list then create a product to give away, but be sure to have a OTO to monetize the process.

    If you want to sell a product then put up a salespage and add an exit pop up so that you can recycle the traffic by getting people into an autoresponder selling the product.

    Both methods rely on you having your own website and product and being able to get JV partners who will promote the site for. If you do go down the leads prelaunch make sure that your affiliate software cookies the member correctly so that the affiliate who generated the lead gets the sale.
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    • Profile picture of the author jamawebinc
      Originally Posted by AndrewStark View Post

      It all depends on what you want to achieve?

      If you want to build a list then create a product to give away, but be sure to have a OTO to monetize the process.

      If you want to sell a product then put up a salespage and add an exit pop up so that you can recycle the traffic by getting people into an autoresponder selling the product.
      This goes into another concept I have.

      I think the thinking process of many people who sell stuff online is wrong.

      Instead of..."I have to build a website" people should think..."I have to build a list".

      Your separation of the 2 concepts is interesting.

      First, of building a list first to so that you will eventually sell a product.
      and Second - If you already have the product to sell, go with the salesletter.

      However, I've seen many people advocate squeeze pages for everything...the 2 step process. Never just use a salesletter straight away.

      However, I'd love to see numbers if someone has tested it.
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  • Profile picture of the author findtips
    I can't answer your main question but I can comment on your pop up idea: I hate pop ups with a passion. It's like a salesman shoving something into my face. It does nothing but piss me off and I close it before I ever read it. Maybe this is just me but keep this in mind before you decide to go the pop up route.
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    • Profile picture of the author jamawebinc
      Originally Posted by findtips View Post

      I can't answer your main question but I can comment on your pop up idea: I hate pop ups with a passion. It's like a salesman shoving something into my face. It does nothing but piss me off and I close it before I ever read it. Maybe this is just me but keep this in mind before you decide to go the pop up route.
      Does this refer to the pop in (the one that a pop up blocker doesn't block?)

      I also wonder if someone has tested a squeeze page with age groups.

      I would bet, though I don't have numbers on it, that an older market responds
      worse to a squeeze page than a younger crowd...Meaning 60+

      I would also venture that confirmed opt in also does not work as well
      with a 60+ crowd.

      Of course, I don't have numbers on this either
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  • Profile picture of the author tommygadget
    I go with a simple opt-in page. The conversion with google ppc is over 30%. From free traffic like the WF, it is higher because people know who I am so there is much more credibility built in.

    TomG.
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    • Profile picture of the author jamawebinc
      Originally Posted by tommygadget View Post

      I go with a simple opt-in page. The conversion with google ppc is over 30%. From free traffic like the WF, it is higher because people know who I am so there is much more credibility built in.

      TomG.
      Have you tested changing it to a hover pop in?

      Have you ever tested the conversion rate difference for sales between going with an opt-in page ( I assume you mean a typical squeeze page ) and a salespage with a hover pop in?

      If you get a 30% opt in percentage - and you get 300 visitors that means only 90 people have a chance to read your salesletter, correct?

      Whereas if you used a hover pop in, 300 people have a chance to read it.

      Just curious.
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  • Profile picture of the author Don Schenk
    I'm in the "over 60" group, and I don't mind double optin, however whenever I get to a website where a popup pops into my view blocking the sales page or squeeze page, I always click off and go eleswhere.

    But then the state of Ohio gave me my very own geezer license a couple years ago, so I'm allowed to click off and go elsewhere.

    :-Don
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