Often we hear, "the money is in the list" but it should be more like,
"The money is in the relationship with the list"
What are you guys doing to "supercharge" your relationship with your list to keep them engaged and opening and purchasing your promo emails.
-I'll share one real quick: Making a video (could be a power point presentation with a voice over from you) to give them some quick content and uploading it to YouTube and sending them the link in an email.
-Send out an email to ask what tip or content they want more of in the IM industry and then picking one of those topics to send out to your list as the "topic of the week"
...Food for though. What are you guys doing to engage and supercharge your relationship?