can I sell customer data

15 replies
hello

i run a ticket brokerage agency and have a lot of customer data. I saw 60 minutes last night about how small businesses can sell their data to companies. I have some questions.

1) is this legal?

2) if so, how do I go about doing so?

Thanks!
#customer #data #sell
  • Profile picture of the author lotsofsnow
    You have to make sure that your privacy policy clearly states what you want to do. If you do not tell your customers before they sign up that you are going to sell the data you might find yourself in hot water quickly.
    Signature

    Call Center Fuel - High Volume Data
    Delivering the highest quality leads in virtually all consumer verticals.

    {{ DiscussionBoard.errors[9019293].message }}
  • Profile picture of the author K Meier
    Each country has their own laws, regarding the sale of customer data. Usually you have to have it written in the T&Cs of your website, and make sure each and every person agrees to the sale of their data to 3rd parties.
    {{ DiscussionBoard.errors[9019320].message }}
  • Profile picture of the author zschreib
    Currently this is our privacy policy as listed on our website:


    Privacy Policy

    The purpose of this privacy policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you.


    (Company name omitted) is committed to protecting your privacy. We use the information we collect about you to facilitate commercial transactions and to provide you with a more personalized experience.




    Is this sufficient? What companies can I get in contact with to sell this data? And is there any gauge as to what the value is on information about people's names, contact info, buying power, location, and types of sporting events, concerts, and theater shows they attend?
    {{ DiscussionBoard.errors[9019943].message }}
  • Profile picture of the author stevenco
    Your privacy policy states that you will disclose how you collect information and who you share it with.

    So do you actually abide by your own policy. Have you told them exactly where their information is going?
    Signature
    {{ DiscussionBoard.errors[9019995].message }}
  • Profile picture of the author Meharis
    Originally Posted by zschreib View Post

    hello

    i run a ticket brokerage agency and have a lot of customer data. I saw 60 minutes last night about how small businesses can sell their data to companies. I have some questions.

    1) is this legal?

    2) if so, how do I go about doing so?

    Thanks!

    In other words. You want the WF do the home work for you.

    Meharis
    {{ DiscussionBoard.errors[9020032].message }}
  • Profile picture of the author BradVert2013
    Is it legal? Talk to a lawyer.

    Is it ethical to sell off your customer information? No, at least not in my opinion. They're signing up to do business with you, not some third party.
    {{ DiscussionBoard.errors[9020099].message }}
  • Profile picture of the author Rappostion
    I don't believe disclosing your customer information is legal although this is happening, unfortunately!
    {{ DiscussionBoard.errors[9020119].message }}
  • Profile picture of the author vne5
    My father used to tell me that is no such thing as a dumb question. However, the fact that this is bothering you enough to have to ask should tell you. Good business practice is to always try to put your self in your customers shoes. Would you want them selling information that they trusted you with to others?
    {{ DiscussionBoard.errors[9020153].message }}
    • Profile picture of the author zschreib
      Originally Posted by vne5 View Post

      My father used to tell me that is no such thing as a dumb question. However, the fact that this is bothering you enough to have to ask should tell you. Good business practice is to always try to put your self in your customers shoes. Would you want them selling information that they trusted you with to others?
      Thank you for the sincere reply. I will be up front. I am not sure how I feel about this. I have 2 differing opinions. On one side, It's true people do not want big brother watching over them. But the other side, and the one I am more inclined to, is that I do not see the harm. I would not be divulging credit card or bank info. Really it just allows for more specific, direct advertisement. If we are all going to have to suffer through junk mail and banner ads on websites, why not let it be something meaningful and worth the time. If I'm going to have to see an ad, I'd much rather it be interesting then something that is a complete waste of my time and the company's ad dollars.

      I want to know which companies are out there that would be interested in buying/brokering this information. Maybe then I could speak to them and get a better idea as to what is happening with the information, should I choose to do so. With all the facts, I could make a more educated decision perhaps.
      {{ DiscussionBoard.errors[9020277].message }}
  • Profile picture of the author TerriL
    I'm not a lawyer... although I'd be inclined to think if you clearly state in your 'privacy' disclosure or terms and conditions that their information may be shared or even sold to or with 3rd parties, it's probably legal to do so.

    Generally the first thing I promise not to do at the bottom of every optin form is share, rent, or sell their information.

    In absolution, I want to keep my prospects buying from me, not someone else!

    Having a 'hidden clause' in your t&c's allowing you to rent or even sell their information to me, is not unlike those who download toolbars, and then wonder why their pop-up settings are not blocking the adware ads that appear on their computers because they didn't read the TOS agreement.

    Lastly, I looked into buying email lists for targeted niche markets, but refrained as I wouldn't know which lists might actually be responsive, and not just some outdated garbage someone is reselling over and over again.
    {{ DiscussionBoard.errors[9020327].message }}
  • Profile picture of the author hustlinsmoke
    Sure you can, you can do anything you want with the data you have.

    Do me a favor though, walk down the street and the first office you see with a sign that is posted that says attorney, go in there and give him 500 bucks to retain him. You may need him later.
    {{ DiscussionBoard.errors[9020337].message }}
  • Profile picture of the author Moneymaker2012
    Now so many companies are selling and buying data and making good money but it is not legal, if they ever get caught they can be in big danger and it could cost them.
    {{ DiscussionBoard.errors[9020516].message }}
  • Profile picture of the author vishwa
    Yes! You can sell your customer Data after taking the consent of your customers.
    Signature

    Blogging Tips & tricks@ Bloggingpond.com

    {{ DiscussionBoard.errors[9020582].message }}
  • Profile picture of the author Taniwha
    Can you list all your products/sites so I can avoid giving you my email address.

    Your customers give you money, so you should value them A LOT. If your privacy policy doesn't mention it, then don't do it. Even if it does, it still wouldn't be fine to sell your list , in my opinion, due to the fact that not many people read the TOCs.

    Even though the latter case if probably legal, negativity will come back to bite you.
    {{ DiscussionBoard.errors[9020664].message }}
  • no.absolutely not.internet marketing ethique.... protect customer data.don't share,don't sell it.
    {{ DiscussionBoard.errors[9020719].message }}

Trending Topics