Storytelling Sales Letter - anyone?

21 replies
Have anyone tried to use and test the new website design 2014 - storytelling?

Many years, as long as I remember ordinary "long salesletter" have been used for products.

Here is some example...
Found some Wp Themes in Themeforest collection

Flatone Sales and Marketing Landing Page
FlatOne | Sales and Marketing Landing Page

Vellum – Responsive WordPress Theme
Vellum | A WordPress Theme by Parallelus

Pro and cons? Why is the traditional sales letter best?
#letter #sales #salesletter #storytelling #telling
  • Profile picture of the author Paul Langham
    I see a move away from the 'story telling' sales letter.

    What is really selling is solid evidence of success in niches which are hot.

    Currently Facebook is such a niche.

    If you have a strategy which is profitable, show the proof and you won't need the normal old fashioned marketers spiel, the figures will do the talking for you.
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    • Profile picture of the author teamline
      Hi Paul,

      I think I could not explain this in the right manner. Maybe because my native language is not english. Of course use of traditional storytelling have been used, but today in 2014 - it looks so boring. Design have to work in all displays, mobile, pads..

      Here is an explain, citat:

      Storytelling in web design is becoming a trend that's catching fire more and more.
      Partly ushered in by various parallax-scrolling sites that use the angle like nobody's business, storytelling in web design can be a creative and effective way of engrossing your site visitors while telling them about your products and services. This approach sure beats the dry and impersonable approach of some websites in the past.

      Here is some better example:

      Bellroy uses a humorous illustrated story with video links to sell wallets.
      Bellroy

      This one is simple -- you just "walk" people (step-by-step)
      Landing Pages Turn Traffic Into Money

      Google example of using animation to explain something of value to site visitors. In this case, the company teaches you about just what happens when you click the "send" button in Gmail.
      The Story of Send

      Looking forward to hearing from anyone used this new tech!
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      • Profile picture of the author clever7
        Originally Posted by teamline View Post

        Hi Paul,

        I think I could not explain this in the right manner. Maybe because my native language is not english. Of course use of traditional storytelling have been used, but today in 2014 - it looks so boring. Design have to work in all displays, mobile, pads..

        Here is an explain, citat:

        Storytelling in web design is becoming a trend that's catching fire more and more.
        Partly ushered in by various parallax-scrolling sites that use the angle like nobody's business, storytelling in web design can be a creative and effective way of engrossing your site visitors while telling them about your products and services. This approach sure beats the dry and impersonable approach of some websites in the past.

        Here is some better example:

        Bellroy uses a humorous illustrated story with video links to sell wallets.
        Bellroy

        This one is simple -- you just "walk" people (step-by-step)
        Landing Pages Turn Traffic Into Money

        Google example of using animation to explain something of value to site visitors. In this case, the company teaches you about just what happens when you click the "send" button in Gmail.
        The Story of Send

        Looking forward to hearing from anyone used this new tech!
        I knew that story telling was effective in email messages, but I didn't like it in many long sales letters. These life stories with the problems of the seller and how he/she found solutions are boring.

        The story of the elegant wallet was very intelligent. This kind of story is impressive and engaging.








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  • Profile picture of the author lotsofsnow
    What does your question have to do with WPthemes???

    Yes, story telling sales letters work. No question about it.

    Whether the themes you link to are nice is a question of taste.

    The rain theme is probably not good for a sales letter as the
    them takes all the attention.
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    • Profile picture of the author teamline
      Originally Posted by hpgoodboy View Post

      What does your question have to do with WPthemes???

      Yes, story telling sales letters work. No question about it.

      Whether the themes you link to are nice is a question of taste.

      The rain theme is probably not good for a sales letter as the
      them takes all the attention.
      Q: What does your question have to do with WPthemes???

      A: LOL, the themes I linked to - actually use parallax design - one page scrolling. Well, rain theme is not parallax one page, still new thinking but as you mentioned maybe not useful for sales page...

      Let see if anyone have used parallax in a creative way for their products or services.

      Or is the traditional sales page from 1990's still the only way people go?
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  • Profile picture of the author XponentSYS

    "Story telling" sales letters worked 100 years ago, work today, and will work 100 years from now.

    Marketing MEDIUMS change, psychology does not. This is why direct response marketing, to include "story telling" long form copy has continued to withstand the test of time.

    An example of a "story letter" is in my sig and the conversion rate is all the proof I need to reassure myself that I'm right
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  • Profile picture of the author GodOfCPA
    I've been playing around with parallax sites for a couple of years now as an alternative way of displaying story-based landing pages. But I think these designs are often to "slick" to engage people in the story if you're taking the personal angle, so you have to be careful.

    They are excellent for presenting long lists of features in a manageable way, however. I believe software is a niche these pages work well in, as are guides aimed at small business owners. Personally, I wish Clickbank vendors would experiment more with these, as it does remove the "scammy" feel of long sales pages.
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  • Profile picture of the author Mark Pescetti
    Story-based sales letters work (when the story hits the right buttons and resonates with prospects.) I write them all the time.

    Some companies are leaning towards features-based letters. They're still long form letters, but the copy is broken down into segments. That first WP link you shared reminds me of that. I've seen companies like Mind Valley do that effectively.

    It all depends on your audience... and where you want to meet them.

    Mark
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  • Profile picture of the author WillR
    Stories have and always will work. People like to buy from people they know, like and trust. Stories are a great way to build familiarity and trust in a very short time.
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  • Profile picture of the author writeaway
    I like it. It seems very flexible too. You can put all sorts of media when you scroll down. It turbo charges the old sales page layout. Thank you for this.

    Originally Posted by teamline View Post

    Have anyone tried to use and test the new website design 2014 - storytelling?

    Many years, as long as I remember ordinary "long salesletter" have been used for products.

    Here is some example...
    Found some Wp Themes in Themeforest collection

    Flatone Sales and Marketing Landing Page
    FlatOne | Sales and Marketing Landing Page

    Vellum - Responsive WordPress Theme
    Vellum | A WordPress Theme by Parallelus

    RAIN - Responsive WordPress Theme
    RAIN


    Pro and cons? Why is the traditional sales letter best?
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  • Profile picture of the author hustlinsmoke
    tinkerbell here who is probably one of the best writers has used telling storys to write sales letters for years. One of my partners A D writes with stories. He has been doing it for years.

    I don't like it but it converts.
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  • Profile picture of the author writeaway
    Hmmmm, I tried clicking 'purchase' for the FlatOne theme. It won't go to a payment page. Also, can anyone recommend a specialist that can help me MODIFY this theme?
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    • Profile picture of the author GlenH
      Story based sales letters will always work, provided you hit it with the prospects.

      'Stories' can quickly build empathy and credibility in the prospects mind. And if you can build trust, half your battle to making the sales is over.

      Of course there's fine line between telling an engaging story that keeps your prospects emotionally involved, and boring them to death.

      And it makes no difference what 'theme' you might use.
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    • Profile picture of the author Jesus Perez
      Originally Posted by writeaway View Post

      Hmmmm, I tried clicking 'purchase' for the FlatOne theme. It won't go to a payment page. Also, can anyone recommend a specialist that can help me MODIFY this theme?
      This theme is a perfect fit for long salesletters or story-telling salesletters.

      Responsive WordPress Theme for Sales Pages, Salesletters, Reviews, Presells and Affiliates
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    • Profile picture of the author teamline
      Originally Posted by writeaway View Post

      Hmmmm, I tried clicking 'purchase' for the FlatOne theme. It won't go to a payment page. Also, can anyone recommend a specialist that can help me MODIFY this theme?
      Hello,

      Sorry, I could have linked to salespage. Flat One is a Themeforest Theme

      Here is a link to Theme
      WordPress - Flatone Sales and Marketing Landing Page | ThemeForest
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  • Profile picture of the author ryanbiddulph
    Story telling will never go out of style, until movies, books and tv shows become unpopular. When those things happen, you'll stop making money from story telling copy Until that day, keep weaving tales, and you will be fine, because we are raised on stories, and feast on them, through any possible channels.

    All the best!
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • storytelling have a strong "chemistry".it builds some relations on promotions.
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    • Profile picture of the author finding41
      Where does one go to find how to write a targeted introduction letter that asks for something? Kind of a story to kick things off then ask for "help" (free advertising in the way of writing a story for there on line pub.)
      Big request right... I'm doing what allot if not most of my target customers dream of and would love to do. How do I get past the gate keeper of the monthly news letter? I'm building my on line presence and credibility in the community by writing or contributing to a few on line news letters already.
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      Marty Jackson
      northchannelcharters.com

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  • Profile picture of the author Brent Brodie
    Whether or not you use a storytelling angle in your sales pitch is completely dependent on the kind of traffic you are receiving. For example, a TON of PPC traffic is hurried and don't have time to sit and read a story.
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  • Profile picture of the author Moneymaker2012
    storytelling sales letters always work better. as people are more comfortable buying from people they may know well.
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  • Profile picture of the author lukeblower
    Story telling does work, but it has to have an extra twist these days to make it stand out.

    The design on story telling pages should be kept really simple.
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