Best way to change website domain name

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I am going to be re-branding my carpet cleaning business. My problem is that I get lots of business from my website and I can't afford to not be found for my keywords for very long. I optimize for 27 towns big and small and out of those 27 areas I am on the first page for 24 of them and I am #1 for 11 of them.

I want to completely change my company name but that will mean changing my domain name. Can I keep the old domain, buy a new domain name and just point it toward the website? Is it just inevitable that I will lose rank for a while? I would like to change my wordpress theme all together, maybe it would be a good time to just start from scratch and build it all up all over again? I'm in a small area so it really wasn't that hard.

What would you guys do?
#change #domain #website

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