How to get the sales up in the second store language?

2 replies
Hello,

we run a B2B online store for crafting items. Started with German and that one runs fine.
We've translated everything and been a bit active at several places (Facebook, Blogs, Forums, Twitter, Articles, Link Directories, ...).
But for a couple of month, we only have a single order from the UK - nothing from US, CA, AU, NZ.

We offer shipping worldwide, all those countries currencies, ...
Prices are decent.

Our shop sells kind of OK in Western Europe (DE, CH, AT, NL, BE, ..) but it just doesn't really want to start selling in English/English speaking countries.
Any ideas where that could come from?
Or any suggestions on what we should try (marketing-wise)?

Thanks,
Chris
#language #sales #store
  • Profile picture of the author Katie Rich
    I'm a crafter and buy supplies but usually from UK stores as shipping and waiting time make the purchases 1/ too expensive and 2/ a long wait.

    It would depend on what supplies you sell, for what crafts. Without more information it's impossible to make suggestions.
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    • Profile picture of the author Chris8080
      We sell all kinds of haberdashery, rhinestones, ribbons, zippers etc. - mostly for sewing, a bit for scrapbooking, bag-making etc.
      We sell B2B, so our customers are retails who know that it will take some time to ship goods.
      And the delivery time to West Europe (EU) is the same as to UK/US etc.

      The thing is, we get very little traffic from English speaking countries - so we first have to increase visitors to say anything about the website performance/conversion rate itself.
      So that's what I'm rather looking for: How to get more visitors - especially in crafting?
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