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Consequence of Pushy Content Headlines

by 52.ct
4 replies
There is an article that claims that using words like: "you, your, you're, must, need" in the articles' headline, reduced CTR by approximately 20%. Read the article here: Don't Tell Me What To Do!: The Consequence of Pushy Content Headlines

IMHO the article details a correlation instead of a cause and effect. Without knowing more details it is bad science to draw conclusions.

What were the exact headlines? What other words were used? What industries and verticals? What was the net profit?

Anyways, have Warriors found the article's conclusions to be true both inside and outside the internet marketing niche?
#consequence #content #headlines #pushy
  • Profile picture of the author bangwhosnext
    Personally, I don't like pushy sales techniques at all and don't know anyone who does.

    Historically people usually do the opposite of what they are being told or forced to do. It's a part of human psychology that's been well established.

    When selling something you first need to build up a relationship, trust and respect from possible clients. Then when selling to them you want to make it seem like you're almost doing them a favour.
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  • Profile picture of the author seonutshell
    I try to spark curiosity with my titles, as i think people react to that better. However, I think in some cases it can be a good thing to do, especially in Non-IM niches. Everyone in the IM niche silently groans when they see that kind of headline when, but that is because we know what is coming.

    However, people who are looking for answers, or just browsing etc may be intrigued about this "Must Have" peice of information, which could then leadc on to a sale.

    As always, It come down to your readers.Put yourself in there shoes, and think what would you want to see if you were looking for what you were offering.
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  • Profile picture of the author WillR
    Do your own testing -- that's how marketing is done.

    Don't base your decisions off of what others tell you.
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