New to MLM Marketing - Need Help

I am far from a Web developing / seo master but I have built a number of niche websites (mainly self hosted wp) & had a decent amount of success...mainly just saying all that to say that I understand the basics.

That said, I have very little experience with the much higher paced / speed of some of the ppc ad op type of marketing some people here do.

I have never been involved in an mlm before but a friend of mine just introduced me to one that I definitely believe in, stand behind & am excited to market. The best part about it is that it is in prelaunch until April 1st & there is a special bonus comp plan that increases based on the number of people you can get signed up before the launch.

Here are the dilemmas I face:

I have 0 experience putting together a ppc campaign...I have always used seo to drive traffic.

I can't use the companies logo or name in a URL or even in any advertising material (aside from the few things they currently offer)

I have never advertised on fb...I hear it can be very lucrative but you can't really advertise mlms or home based businesses so it can be tricky getting ads approved.

If anyone can point me to a good starting place or is a mentor in this area I'd love some help & direction & am willing to invest in it if it can be shown to help me accomplish what I am looking for...quickly attract people looking to make money from home / supplement their income / join an mlm.