Bounced/Unsubscribe List vs Suppression List Service?
Hi,
What is the difference between a bounce list vs a suppression list?
I use "Interspire Email Marketer" to send out emails to my subscribers. And I set it up so I can process any bounced emails within Interspire. And anyone that wants to unsubscribe can do so by clicking the "unsubscribe" link.
The "affiliate network" I'm working with says that I need to use a service like Ezepo, Optizmo, UnsubCentral, etc. this way I can provide them with a suppression list. However, why would I need a suppression list service like this if with Interspire I can properly manage bounces and unsubscribe emails on my own? What benefits does this suppression list service have over me just doing it on my own?
Thank you!
What is the difference between a bounce list vs a suppression list?
I use "Interspire Email Marketer" to send out emails to my subscribers. And I set it up so I can process any bounced emails within Interspire. And anyone that wants to unsubscribe can do so by clicking the "unsubscribe" link.
The "affiliate network" I'm working with says that I need to use a service like Ezepo, Optizmo, UnsubCentral, etc. this way I can provide them with a suppression list. However, why would I need a suppression list service like this if with Interspire I can properly manage bounces and unsubscribe emails on my own? What benefits does this suppression list service have over me just doing it on my own?
Thank you!