Building an Auhtority Blog

20 replies
Okay - so I want to build an authority blog in the health, fitness, plant-based niche! I've already got my blog up but what I'm running into is that I can't find strategies (or maybe I'm just feeling overwhelmed?) to explain how to build the authority sites over niche sites! This is features me and who I am, it's about my daily life, etc. So it's a real blog with a real face, I want to grow my brand!

Right now I sell health and fitness products (physical products) as an affiliate - but eventually I would like to create my own ebooks for recipes, weight loss, etc! I have lost over 90 lbs and kept it off for multiple years so I'm not just hocking some advice and rehashing - I'm trying to be real!

So maybe I just need someone to help point me in the right direction to start building traffic without using niche site tactics? Any advice, help, resources, etc would be appreciated!

The big goal is to build a six-figure business in the next 5 years, I'm only 20 now and that would provide me with a comfortable lifestyle to live after I finish achieve my masters degree - it's seem possible I just need direction. The company I am working with as an affiliate (it's an MLM) isn't a big promoter of use a blog and reach people - so it's tough!

P.S. I have an opt in, not a huge fan. I'm rewriting it to be a 5-day plant-based detox with 5 days of exercise, meals plans, grocery lists, and extra resources to help grow my list. Right now my list is BARLEY growing because I can't figure out how to generate traffic!

Thanks everyone for your help!
#auhtority #blog #building
  • Profile picture of the author DavidOlsen
    It would probably help if we could see your blog.

    That said, if you're writing good, quality information and do basic social media promotion with it (like and retweet buttons etc on your posts), you'll start getting traffic. Not overnight, but over time.

    Hope this helps.
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  • Profile picture of the author clever7
    Here is a thread about how to get traffic:

    http://www.warriorforum.com/main-int...ffic-tips.html
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  • Profile picture of the author zspuckl
    Sorry I guess I should have posted my site :p - it's Spuckler Fitness | Healthy, Fit, Plant-Based! - Living a fit and happy plant-based life that's a constant work in progress. BUT right now I am transferring it to :

    http://www.zachspuckler.com/

    EDIT: Redirect is completed!
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    • Profile picture of the author Black Prince
      A few thoughts:

      1. Content is good, but a site redesign is in order. Run a Google search for 'top fitness blogs' and try to mimic their designs.

      2. There are countless fitness/weight loss sites out there. What differentiates yours? YOU. You are the brand. You are your own USP. Start getting your name out there: post on related forums and blogs. Have links in your signature, in your handle, and use a site logo as your avatar. Get a Twitter account and start following the followers of your rivals. Interact.

      If you have five years in which to achieve your aims, then there is no need to panic over small traffic just yet. Focus on becoming part of the community and putting out great content on a regular basis. If you produced just two pieces of content a week for those five years, then you'd have a 500 page multimedia fitness site by the end of it. Once you have an audience you can start concerning yourself with things like analytics, improving conversion, list signups, ebooks, and so forth.
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      • Profile picture of the author zspuckl
        Originally Posted by Black Prince View Post

        A few thoughts:

        1. Content is good, but a site redesign is in order. Run a Google search for 'top fitness blogs' and try to mimic their designs.

        2. There are countless fitness/weight loss sites out there. What differentiates yours? YOU. You are the brand. You are your own USP. Start getting your name out there: post on related forums and blogs. Have links in your signature, in your handle, and use a site logo as your avatar. Get a Twitter account and start following the followers of your rivals. Interact.

        If you have five years in which to achieve your aims, then there is no need to panic over small traffic just yet. Focus on becoming part of the community and putting out great content on a regular basis. If you produced just two pieces of content a week for those five years, then you'd have a 500 page multimedia fitness site by the end of it. Once you have an audience you can start concerning yourself with things like analytics, improving conversion, list signups, ebooks, and so forth.
        I actually just upgrading to this theme from Studiopress cost me a pretty penny... But I think you're spot on about the community, thanks!
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  • Profile picture of the author carcin0genic
    Originally Posted by zspuckl View Post

    Okay - so I want to build an authority blog in the health, fitness, plant-based niche! I've already got my blog up but what I'm running into is that I can't find strategies (or maybe I'm just feeling overwhelmed?) to explain how to build the authority sites over niche sites! This is features me and who I am, it's about my daily life, etc. So it's a real blog with a real face, I want to grow my brand!

    Right now I sell health and fitness products (physical products) as an affiliate - but eventually I would like to create my own ebooks for recipes, weight loss, etc! I have lost over 90 lbs and kept it off for multiple years so I'm not just hocking some advice and rehashing - I'm trying to be real!

    So maybe I just need someone to help point me in the right direction to start building traffic without using niche site tactics? Any advice, help, resources, etc would be appreciated!

    The big goal is to build a six-figure business in the next 5 years, I'm only 20 now and that would provide me with a comfortable lifestyle to live after I finish achieve my masters degree - it's seem possible I just need direction. The company I am working with as an affiliate (it's an MLM) isn't a big promoter of use a blog and reach people - so it's tough!

    P.S. I have an opt in, not a huge fan. I'm rewriting it to be a 5-day plant-based detox with 5 days of exercise, meals plans, grocery lists, and extra resources to help grow my list. Right now my list is BARLEY growing because I can't figure out how to generate traffic!

    Thanks everyone for your help!
    Teaching people how to drive traffic and build an authority blog to a 6 figure income is kind of what I do.

    Reach out! I'll be more than happy to share any informatoin to help you along.

    5 years is entirely do-able for that goal. As a matter of fact with an authority blog it can be done in 20% of that.

    -Mike
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  • Profile picture of the author StanHyeck
    Originally Posted by zspuckl View Post

    Okay - so I want to build an authority blog in the health, fitness, plant-based niche!
    Okay, look around at other "authority blogs" and you will see something fairly common. The person that own the thing isn't the one writing the articles. In fact most "authority" blogs have a large number of writers.

    So what you want to do is start paying people to write for you blog. Now here's the important part ... find people to write for your blog that already have large social media followings. There are a lot of specialty writers out there that really are just writers with decent followings.

    Pay $100 or $300 to someone with a 20,000 person facebook fan list and that can pay off big in terms of traffic.

    You need to start thinking more like a publisher and less like a blogger.

    Your other option is to "flip your model."

    In other words, you talked about creating some report. Great. Then create a landing page just for the report. Get people to give you their email address to get the report. Use facebook advertising to get traffic to the report.

    Keep posting to your blog and every new post to your blog you email your list that you have the post. This way you're constantly giving your list new content.

    Hope this helps.

    Oh ... and I don't think I agree with the guy about the site redesign. Messy designs are proven to work better for authority blogs than clean designs.
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  • Profile picture of the author Max Anderson
    The only difference between a micro niche and an authority site is the amount of content and an improved social media presence.
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  • Profile picture of the author David Braybrooke
    You won't be able to successfully build an authority blog if you can't spell key words properly.
    'Building an Auhtority Blog' (sic)
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    "The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
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  • Profile picture of the author Marco Moeschter
    Go out there and start being you! If you have a story to tell, tell it. Produce content on a consistent basis and don't forget to built a strong social media presence!
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  • Profile picture of the author XanBarksdale
    Ryan Deiss has a program called Authority ROI...it's definitely worth the $150!

    I'd recommend checking it out...it will answer all of your questions and more!

    http://www.AuthorityROI.com (not affiliate link)
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    • Profile picture of the author Tamalkrishna
      It's not very difficult to build an authority blog. But it can be difficult for you if you are not serious about blogging. I must say that most bloggers in this world actually fail after a certain time and quit blogging. The biggest reason behind is that they don't earn enough money to be proud of. Money plays a very important role here. Because with no money, you will not find any interest to continue with blogging.

      This is where most new bloggers make mistakes. They mostly focus on money and when they don't earn, they quit. Don't do it. Be consistent and update your blog as many times as you can with valuable information that people would like to read. Share your blog on social media sites, social bookmarking sites or forums. Don't try to build backlinks to increase your search engine rankings in the expectation to get more traffic. Remember, backlinks are always received naturally. Your entire focus should be on building awareness. The more people know about your blog, the better.

      Just continue doing this for 5 years without thinking of money ever. Believe me you will see great results. Read this blog post on blogging mistakes if you can. It should help you do everything in the right way using the right methods. GOOD LUCK ...

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  • Profile picture of the author Tamalkrishna
    Originally Posted by zspuckl View Post

    Okay - so I want to build an authority blog in the health, fitness, plant-based niche! I've already got my blog up but what I'm running into is that I can't find strategies (or maybe I'm just feeling overwhelmed?) to explain how to build the authority sites over niche sites! This is features me and who I am, it's about my daily life, etc. So it's a real blog with a real face, I want to grow my brand!

    Right now I sell health and fitness products (physical products) as an affiliate - but eventually I would like to create my own ebooks for recipes, weight loss, etc! I have lost over 90 lbs and kept it off for multiple years so I'm not just hocking some advice and rehashing - I'm trying to be real!

    So maybe I just need someone to help point me in the right direction to start building traffic without using niche site tactics? Any advice, help, resources, etc would be appreciated!

    The big goal is to build a six-figure business in the next 5 years, I'm only 20 now and that would provide me with a comfortable lifestyle to live after I finish achieve my masters degree - it's seem possible I just need direction. The company I am working with as an affiliate (it's an MLM) isn't a big promoter of use a blog and reach people - so it's tough!

    P.S. I have an opt in, not a huge fan. I'm rewriting it to be a 5-day plant-based detox with 5 days of exercise, meals plans, grocery lists, and extra resources to help grow my list. Right now my list is BARLEY growing because I can't figure out how to generate traffic!

    Thanks everyone for your help!
    It's not very difficult to build an authority blog. But it can be difficult for you if you are not serious about blogging. I must say that most bloggers in this world actually fail after a certain time and quit blogging. The biggest reason behind is that they don't earn enough money to be proud of. Money plays a very important role here. Because with no money, you will not find any interest to continue with blogging.

    This is where most new bloggers make mistakes. They mostly focus on money and when they don't earn, they quit. Don't do it. Be consistent and update your blog as many times as you can with valuable information that people would like to read. Share your blog on social media sites, social bookmarking sites or forums. Don't try to build backlinks to increase your search engine rankings in the expectation to get more traffic. Remember, backlinks are always received naturally. Your entire focus should be on building awareness. The more people know about your blog, the better.

    Just continue doing this for 5 years without thinking of money ever. Believe me you will see great results. Read this blog post on blogging mistakes if you can. It should help you do everything in the right way using the right methods. GOOD LUCK ...

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  • Profile picture of the author Stuart Walker
    DigitalMarketer.com recently did a post where Ryan Deiss talked about how he built the authority site SurvivalLife.com from $0 to $6 million and what the 'secret' was to create an authority blog.

    How We Grew a Blog to $6 Million+ in 12 Months

    Some of the things he talked about was hiring the best writers in the niche to write for the site instead of doing the guest blogging model and so on.

    Also worth reading is...

    How To Find Writers For Your Blog
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    • Profile picture of the author zspuckl
      Originally Posted by Stuart Walker View Post

      DigitalMarketer.com recently did a post where Ryan Deiss talked about how he built the authority site SurvivalLife.com from $0 to $6 million and what the 'secret' was to create an authority blog.

      How We Grew a Blog to $6 Million+ in 12 Months

      Some of the things he talked about was hiring the best writers in the niche to write for the site instead of doing the guest blogging model and so on.

      Also worth reading is...

      How To Find Writers For Your Blog
      Is that the same as the authority ROI? Thanks for the links everyone I'm checking it all out! It's just tough to kind of "site on" a big idea for a long time and just wait for the growth, but I know that's better in the long run anyways!
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  • Profile picture of the author kgbrooklyn
    StanHyeck, how do you find the fb user who has 20,000 followers, who would be down to write for your site?
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  • Profile picture of the author DoubleOhDave
    Do your keyword research up front.
    Dedicate pages to evergreen topics (fitness/diet/training plans/etc.) and keep your posts for more trending and seasonal topics - that way people searching current topics find your evergreen stuff.
    Build out your posts using long tail keywords to capture lots and lots of the smaller searches that all build up.
    Make everything easy to share.
    Make sure you syndicate your posts.
    Capture names and emails, no matter what - in your industry, a few quality info packs around evergreen topics should do it - people are less jaded and more enthusiastic to download free info than they are in some other niches.
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  • Profile picture of the author ErinWalsh
    DoubleOhDave has some good points, especially about evergreen (perpetual) products -- ones in constant demand. It's nice to also have seasonal items to bring in extra money during the holidays. One thing that might help is creating one or more subsites on your domain that focus on a specific subcategory of health products and services. For instance, maybe you could concentrate soley on muscle builders or just on exercise instruction. Just a thought.
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  • Profile picture of the author dale2811
    I would suggest also making your own videos and posting them on Youtube, Vimeo and other video hosting sites. Create a personal channel and fill out the entire channel description and include good graphics. You can brand the channel to complement your website. And in the description for each video be sure to include a link either to your website or to a matching website page/post. Then you can share & embed the video on one of your website pages.

    Headshot videos work best from what I have heard. And I know that I like personal videos showing a live person versus a powerpoint slide type video or screen capture style of video. Based on what you have said, it sounds like you want to brand yourself as an expert. So filming yourself speaking directly to the audience would do that best.

    You could even do Google + Hangouts which then automatically get uploaded to your Youtube channel. You could contact other experts in the weightloss field and interview them on a Hangout.

    You should also consider making a matching Facebook fan page, a Twitter page and other social media accounts.

    You can also make use of web 2.0 sites, social media & social bookmarking sites to link back to your website, Youtube videos, Facebook fan page, etc.

    Onlywire is another great site to use. It has free and paid accounts that you can choose from.

    Keep us posted to how your site does...

    Cheers!
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  • Profile picture of the author blueclcl
    Building an authority site will take time, so first of all stay with it, and don't give up. When building a blog you need to remember, especially in the early days, that you will not be able to just build it and hope that they will come. You need to get off your blog and drive traffic through other ways to build your site, not just writing articles on your blog.

    One of the most important things you should be concentrating on is building a community feel to your site. You need to figure out how to make your visitors feel that they belong to your site,and love the content you provide. Once you can achieve this, then you will be on the way to building a good authority site.
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