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Freebie List vs Buyer List ... how much difference?

by jlee620
28 replies
How much of a difference is a freebie list compared to a buyer list? In terms of value?
#buyer #difference #freebie #list
  • Profile picture of the author popstocks
    Banned
    Night and day.

    I'd say 99%+ on your list are tyre kickers, time wasters, freebie seekers.

    1% are serious buyers.

    I'd rather have a 200 list of high networth buyers/investors than 100,000 typical "work from home, biz opp. seekers." (who are the pitts to sell anything to.)

    I can now understand why some people are classed as snobs. They learned what the mass retail market is really like.
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    • Profile picture of the author vickybabe
      So much different it is not even funny. I have a small list of buyers that is worth ten times monthly then my list of freebies which is ten times bigger.

      Definitely build a buyers list
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    • Profile picture of the author jamescanz
      Originally Posted by popstocks View Post

      Night and day.
      Completely agree.

      We're talking about a 70% open rate compared to maybe, a 26%.

      (every niche and list is different obviously)

      But you can only guess what also happens with the clicks, and sales too
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      • Profile picture of the author Stuart Walker
        Originally Posted by jamescanz View Post

        Completely agree.

        We're talking about a 70% open rate compared to maybe, a 26%.

        (every niche and list is different obviously)

        But you can only guess what also happens with the clicks, and sales too
        I think you are being generous with the numbers. Most people operating the cold traffic > squeeze page > free bribe method probably struggle to get 5% open rates.

        The number that is always banded around was that 10% open rates were considered good in the IM niche and that 20% opens was exceptional.

        Though not all non buyers lists are low quality. If you build a list around your blog that has high quality posts and people opt in to get updates / more of the same you'll have high open and click rates without having had to sell them anything up front.

        These people are just as engaged with you as any buyers list IME.
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  • Profile picture of the author Shaneman
    Buyer lists are more valuable than freebie lists.

    This is because the people on your buyers list have already made a purchase of your product or recommended product. Some people who have already bought from you may buy again and become repeat customers since they know, like and trust you.

    People on freebie list are generally just looking for free information - however some may become buyers in the future.

    It is always a good idea to have your buyers on a separate list. The people on your buyers list are more likely to purchase higher priced items than say a list of people who have not bought anything from you yet.

    Hope this helps.
    Shaneman
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  • Profile picture of the author gcbmark20
    Hi,

    FOCUS ON BUILDING A TARGETED EMAIL LIST!

    A list that has the NEEDS that match your offers.

    Simple.

    Where do these people hang out?

    Go and tell them about your offer(s).

    Far easier to convert those leads into buyers rather than trying
    to sell a 12 inch PIZZA to someone who has just eaten a 5 course
    meal.

    Hope that makes some sense to you and helps you focus on what
    counts when building your lists.
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  • Profile picture of the author WillR
    Someone who has purchased from you before (and had a good experience) are much more likely to buy from you again... far more likely than someone yet to buy from you.
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  • Profile picture of the author AdamPayne
    My income soared when I focused on building a buyer's list. When I was new, I didn't really get this concept, and as such made no money.

    2 very different avatars.

    So to answer your question, a HUGE difference :-)
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  • Profile picture of the author popstocks
    Banned
    "all are equal"?

    Non-sense.

    So a broke crackhead from the slums is just as good a lead as a millionaire angel investor?
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  • Profile picture of the author Mark Tandan
    A freebie list isn't a bad thing to have, provided you can move them along with gateway products. Low barriers to entry, very reasonable, all while still providing the free content they're looking for. Any offer should be seen as a worthy upgrade to the info you're sending.
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  • Profile picture of the author sarah23
    The difference is HUGE between both of them.
    Freebies are useless if they dont convert or if they have no intentions of converting.
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  • Profile picture of the author jlee620
    Thanks for the reply, guys. So, I guess if I were to choose between setting up a free WSO and a $1 WSO, the latter would be more profitable in the long term?
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    • Profile picture of the author datingworld
      Originally Posted by jlee620 View Post

      Thanks for the reply, guys. So, I guess if I were to choose between setting up a free WSO and a $1 WSO, the latter would be more profitable in the long term?
      Certainly the later will be profitable if you are building a list.

      Never build a list with offering freebies.

      Building a list from those who have buying power will bring good return.
      You wouldn't want to build a list of thousands of freebies seekers who wouldn't buy from you in the future. It will be simply a waste of your time, money and efforts.

      Building a list of few hundreds of buyers is thousands times better than building a list of millions of freebies seekers.
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  • Profile picture of the author The Niche Man
    The difference between a buyers list and freebie list money is proven interest vs potential interest.

    But I do have one caveat, I refuse to kick freebies list like some people in this thread have. They still have value, most successful marketers today and in the past started with a freebie list, in most cases it's the gateway to graduating to a buyers list.
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  • Profile picture of the author Randall Magwood
    Massive difference. I hate having a list of thousands of "freebie subscribers" that just inflate my autoresponder costs. With a buyer's list, you encounter significantly less unsubscribes, and of course.... conversion rates are much higher. Plus they're the best people to sell a high priced item too.
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  • Profile picture of the author lukeblower
    Not much to add, but if someone joins your list in a "buying" frame of mind then you have to put less work into getting them to buy what ever offers you introduce them to further down the line. So it make sense to build a buyers list.
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  • Profile picture of the author hustlinsmoke
    My freeby list is making me more money right now. You heard me. Solo ads buddy.
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    • Profile picture of the author Coby
      Originally Posted by hustlinsmoke View Post

      My freeby list is making me more money right now. You heard me. Solo ads buddy.
      You don't average more than $0.50 a click (EPC) from your buyers list?

      That seems a little odd to me. Am I missing something?

      Cheers,
      Coby
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  • Profile picture of the author ryanbiddulph
    People who want to opt in to your site have enough money and drive to buy your stuff.

    People who are paid pennies for 50 clicks do not want to opt in to your site and have no money to buy your stuff
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  • Profile picture of the author Marketeranas
    Freebie list refer to those persons in your list which you are likely to convert them into buyers but there is quiet a below chance to convert them as buyers !

    However , People who are already purchasing product from your list and are likely to purchase more in future is buyer list and i prefer to have a 100 list of potential buyers instead of having a 10k Freebie list as thwy will not likely to purchase things , they just opt in for getting some free goodies
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  • Profile picture of the author popstocks
    Banned
    You may as well have asked: What's the difference between a millionaire and a bum on skid row?
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  • Profile picture of the author EPoltrack77
    thats a common sense question...
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  • Profile picture of the author jlee620
    Is there any value at all to building a freebie list?
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    • Profile picture of the author Coby
      Originally Posted by jlee620 View Post

      Is there any value at all to building a freebie list?
      The value in a freebie list comes from the opportunity to convert them to a buyer...

      You can also leverage your "freebie" list by doing ad swaps to gain more leads (and in theory more buyers)...

      Most folks will start by building a "freebie" list then as they learn more and start creating products they will slowly start to convert those folks into buyers...

      A freebie list, while not as powerful as a buyers lists, will still give you some momentum when it comes time to launch your first product.

      Hope this helps.

      Cheers,
      Coby
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      • Profile picture of the author jlee620
        Originally Posted by Coby View Post

        The value in a freebie list comes from the opportunity to convert them to a buyer...

        You can also leverage your "freebie" list by doing ad swaps to gain more leads (and in theory more buyers)...

        Most folks will start by building a "freebie" list then as then learn more and start creating products they will slowly start to convert those folks into buyers...

        A freebie list, while not as powerful as a buyers lists, will still give you some momentum when it comes time to launch your first product.

        Hope this helps.

        Cheers,
        Coby
        Sounds good. Thanks.
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