Your content pushes your brand forward or downward

16 replies
For the longest time, many online entrepreneurs and online publishers viewed online content as primarily digital hooks to land search engine traffic. In other words, they would build content that would contain certain keywords which would snag free traffic from Google, Yahoo, or Bing. This keyword sniping approach work beautifully up until recently. Sadly, this old trick no longer works. Moreover, this old approach actually failed to create successful online brands. Since the focus was just to drum up traffic by capturing search engine queries based on certain keywords, there wasn't much emphasis on creating content that truly adds value to the lives of readers. Now that the game has changed, the focus of online content is where it should be in the first place: building trust and credibility. At the end of the day, the main definition of quality online content boils down to a question. This question is simple: Does this piece of content add value to the lives of its readers?

That's it. That's all there is to it. No magic formulas. No scientific mambo jumbo. No fancy algorithms. It all boils down to end user value. Will people walk away from your content knowing something that they didn't know before? More importantly, will they feel that they got positive values from what you offer? Sadly, most of the online content out there offers very little value. Most of it is focused on one particular question: What can the publisher get out of the reader? If this is your attitude, chances are you will lose in 2014. You have to turn things around. Instead of asking what your websites' viewers can do for you, instead ask what you can do for your viewers. The moment you achieved this fundamental mindset around, you will make a great progress in 2014.

Just my 2 cents to it!
#brand #content #downward #forward #pushes
  • Profile picture of the author Max Anderson
    "Sadly, this old trick no longer works"

    Stoped reading here... Don´t listen to Matt Cutts, he just spills propaganda. If you know what you are doing everything just works like before.
    Signature

    {{ DiscussionBoard.errors[9036781].message }}
    • Profile picture of the author Marco Moeschter
      Originally Posted by Max Anderson View Post

      "Sadly, this old trick no longer works"

      Stoped reading here... Don´t listen to Matt Cutts, he just spills propaganda. If you know what you are doing everything just works like before.

      But the propaganda works quite good at the moment in Germany!
      {{ DiscussionBoard.errors[9036806].message }}
    • Profile picture of the author writeaway
      Originally Posted by Max Anderson View Post

      "Sadly, this old trick no longer works"

      Stoped reading here... Don´t listen to Matt Cutts, he just spills propaganda. If you know what you are doing everything just works like before.
      People found out the hard way when he was talking about anchor links. Matt talked. People shrugged. BAM. Penguin drops. The SEO blogosphere went crazier than Lindsay Lohan at an open bar party.
      Signature

      Build Your Passive Income Empire the SMART WAY
      Pay less / Earn More / Start Earning Faster
      {{ DiscussionBoard.errors[9037494].message }}
  • Profile picture of the author StanHyeck
    Originally Posted by Marco Moeschter View Post

    they would build content that would contain certain keywords which would snag free traffic from Google, Yahoo, or Bing. This keyword sniping approach work beautifully up until recently. Sadly, this old trick no longer works.
    You're right. SEO no longer works, so please don't even try.

    That way I'll have less competition :-)

    (in other words, SEO is alive and well and the VAST majority of my traffic comes from the search engines)
    {{ DiscussionBoard.errors[9036793].message }}
    • Profile picture of the author Marco Moeschter
      Originally Posted by StanHyeck View Post

      You're right. SEO no longer works, so please don't even try.

      That way I'll have less competition :-)

      (in other words, SEO is alive and well and the VAST majority of my traffic comes from the search engines)

      I don't say SEO is dead! As long as there websites out there SEO will matter no question. But I guess we have to say goodbye to Keyword stuffing, over optimizing and writing just for the search engines!
      {{ DiscussionBoard.errors[9036816].message }}
      • Profile picture of the author StanHyeck
        Originally Posted by Marco Moeschter View Post

        I don't say SEO is dead! As long as there websites out there SEO will matter no question. But I guess we have to say goodbye to Keyword stuffing, over optimizing and writing just for the search engines!
        Okay, this is better. "over optimization" has been a phrase for what, 7 years now? So yeah, you're right, that doesn't work.

        "Keyword stuffing" actually works quite well for onpage optimization IF you know what you're doing and vary up your keywords.

        "Writing for the search engines" actually works quite well also IF you remember that a real person will be reading the page so it has to actually be legible, give good information, AND entice the kind of action you want them to take (e.g. the page has a CTA of some kind ... list sign up, sales page, read another post, whatever the action is you're after).
        {{ DiscussionBoard.errors[9038600].message }}
  • Profile picture of the author Mark Tandan
    There's an old adage - if your content is weak, your traffic is weak. Still holds. Bring the value. Thanks for the post.
    {{ DiscussionBoard.errors[9036923].message }}
  • Profile picture of the author David Black 68
    I agree with Marco that generating content for the sake of getting ranked in Google shouldn’t be the main priority in Internet Marketing.

    The web is stuffed full of garbage churned out by desperate bloggers purely to get visitors to their sites. Thankfully, Google has put the brakes on the tsunami of spun articles that were threatening to overwhelm the internet just a couple of years ago.

    Most people realise that an unreadable post stuffed to the brim with keywords isn’t going to win any prizes with the big G.

    Now I can’t blame anyone for producing content for the sole purpose of improving their standing in the SERPs, we all want visitors. That’s what makes the internet work.
    But, if they’re just going to glance at our content and leave 10 seconds later, what’s the point.

    Most people on this forum are both producers and consumers. We create content but let’s not forget, we’re also the poor sods that are searching for something interesting to read.
    As I surf the web I often have to visit dozens of blogs before I find what I’m really looking for.

    I’m sure we’re all sick of seeing thousands of articles that all cover exactly the same topic in much the same way.

    Yes we want valuable, unique content, but we also want to feel moved or entertained.
    We want to have our emotions challenged one way or another.

    By publishing articles for the right reasons, people will come and they will stay. Who knows, they might sign up for your newsletter or even buy something if that’s your aim!
    Furthermore, if Google’s a clever as it thinks it is, the laws of natural selection will see that you make your way to the top of the rankings..

    That said, we should write for the people we want to attract rather than for Google and if Google doesn’t like it, tough.
    {{ DiscussionBoard.errors[9037025].message }}
  • Profile picture of the author Mark Tandan
    David really put it well. Think about it this way - quality content builds a following. Content for the sake of ranking may grab some short term traffic, but will it convert?
    If you put quality as your first priority, you will build authority and respect, people will follow you and eagerly read whatever you put out there. And by giving first, results will follow. Cheesy, perhaps. True? Definitely.
    {{ DiscussionBoard.errors[9037056].message }}
    • Profile picture of the author Marco Moeschter
      Originally Posted by Mark Tandan View Post

      There's an old adage - if your content is weak, your traffic is weak. Still holds. Bring the value. Thanks for the post.
      Originally Posted by David Black 68 View Post

      I agree with Marco that generating content for the sake of getting ranked in Google shouldn't be the main priority in Internet Marketing.

      The web is stuffed full of garbage churned out by desperate bloggers purely to get visitors to their sites. Thankfully, Google has put the brakes on the tsunami of spun articles that were threatening to overwhelm the internet just a couple of years ago.

      Most people realise that an unreadable post stuffed to the brim with keywords isn't going to win any prizes with the big G.

      Now I can't blame anyone for producing content for the sole purpose of improving their standing in the SERPs, we all want visitors. That's what makes the internet work.
      But, if they're just going to glance at our content and leave 10 seconds later, what's the point.

      Most people on this forum are both producers and consumers. We create content but let's not forget, we're also the poor sods that are searching for something interesting to read.
      As I surf the web I often have to visit dozens of blogs before I find what I'm really looking for.

      I'm sure we're all sick of seeing thousands of articles that all cover exactly the same topic in much the same way.

      Yes we want valuable, unique content, but we also want to feel moved or entertained.
      We want to have our emotions challenged one way or another.

      By publishing articles for the right reasons, people will come and they will stay. Who knows, they might sign up for your newsletter or even buy something if that's your aim!
      Furthermore, if Google's a clever as it thinks it is, the laws of natural selection will see that you make your way to the top of the rankings..

      That said, we should write for the people we want to attract rather than for Google and if Google doesn't like it, tough.
      Originally Posted by Mark Tandan View Post

      David really put it well. Think about it this way - quality content builds a following. Content for the sake of ranking may grab some short term traffic, but will it convert?
      If you put quality as your first priority, you will build authority and respect, people will follow you and eagerly read whatever you put out there. And by giving first, results will follow. Cheesy, perhaps. True? Definitely.
      Thanks Guys! Providing value is more and more important in today's marketing world. It's always the best way to think what you can do for your visitor first and second on selling something.

      I can see it day in day out. If I build a relationship through great content on my blog I just better readers/customers which will stick to my blog.
      {{ DiscussionBoard.errors[9037098].message }}
  • Profile picture of the author Ghoster
    True. As search engines emerge that aggregate social shares engaging, unique content will become even more crucial.

    These engines won't rely on backlinks, like Google and Bing do. They will simply rank content by the number of times it's been shared on Facebook, Twitter, LinkedIn, Pinterest, etc.

    Having your content appear in the results provides instant social proof that can bleed over onto your product.

    Note that it's important to write content that people will find useful. This means that your focus should be on helping people, and not on promoting your product directly.
    Signature

    On the whole, you get what you pay for.

    {{ DiscussionBoard.errors[9037065].message }}
  • Profile picture of the author cyberdenizen
    Creating valuable content should be the top priority of every Internet marketer. A website with relevant and useful content is more likely to have a higher conversion rate than a website with poor quality content. However, SEO is not dead. It's still important. If you want your content to be found, you need to optimize your site.
    {{ DiscussionBoard.errors[9037478].message }}
  • Profile picture of the author Stuart Walker
    I too was guilty of in the past just knocking out content that was aimed at pleasing search engines rather than focusing on high quality stuff that really engaged them and built up trust, a relationship and a brand.

    Seems crazy when I think back to it.

    High quality content is where it's at and you can still get organic traffic from Google.

    I no longer spend too much time on 'traditional' SEO related activities anymore yet Google is my 2nd biggest source of traffic.

    For example I don't spend hours hunting down low competition keywords and don't build artificial backlinks to try and trick Google (it's such a short term approach to things anyway).

    What I do is create high quality content either around my subscribers problems or create content that is bigger and better than an already great piece of content in the niche.

    Afterwards I'll have a quick look on Google Keyword planner to see what terms people are searching for and if they fit in my content I will sprinkle in but never keyword stuff or put where they don't make sense.

    I also check the LSI keywords of the top 10 articles on Google for my keyword and try and sprinkle them in - this is obviously what Google wants from the content it chooses to rank high.

    Then when the content is published I'll go through my blog promo routine and syndicate, share and suggest it to the various sites I use for marketing.

    Once that's done I'll carry out some manual outreach to gain exposure via social media and high quality links.

    I'll have a list of bloggers who like to share my content / have shared before and tell them about it.

    I'll contact people who have shared similar content and let them know they might like it.

    I'll tweet out to big name bloggers which huge following in my niche and suggest their audience might enjoy it.

    I'll email people who have linked to similar content and tell them I've created something bigger and better that they might like - great way to get high quality links.

    With just a handful of tweets and links I'll see huge flows of traffic and some good rankings without having to build hundreds of fake links or stuff articles with keywords.

    Backlinko.com and Quicksprout.com are the 2 best sources of 'intelligent' SEO that I know.

    No blackhat spammy stuff but powerful SEO techniques that are long lasting and work well without much effort.
    {{ DiscussionBoard.errors[9037953].message }}
    • Profile picture of the author Marco Moeschter
      Originally Posted by Stuart Walker View Post

      I too was guilty of in the past just knocking out content that was aimed at pleasing search engines rather than focusing on high quality stuff that really engaged them and built up trust, a relationship and a brand.

      Seems crazy when I think back to it.

      High quality content is where it's at and you can still get organic traffic from Google.

      I no longer spend too much time on 'traditional' SEO related activities anymore yet Google is my 2nd biggest source of traffic.

      For example I don't spend hours hunting down low competition keywords and don't build artificial backlinks to try and trick Google (it's such a short term approach to things anyway).

      What I do is create high quality content either around my subscribers problems or create content that is bigger and better than an already great piece of content in the niche.

      Afterwards I'll have a quick look on Google Keyword planner to see what terms people are searching for and if they fit in my content I will sprinkle in but never keyword stuff or put where they don't make sense.

      I also check the LSI keywords of the top 10 articles on Google for my keyword and try and sprinkle them in - this is obviously what Google wants from the content it chooses to rank high.

      Then when the content is published I'll go through my blog promo routine and syndicate, share and suggest it to the various sites I use for marketing.

      Once that's done I'll carry out some manual outreach to gain exposure via social media and high quality links.

      I'll have a list of bloggers who like to share my content / have shared before and tell them about it.

      I'll contact people who have shared similar content and let them know they might like it.

      I'll tweet out to big name bloggers which huge following in my niche and suggest their audience might enjoy it.

      I'll email people who have linked to similar content and tell them I've created something bigger and better that they might like - great way to get high quality links.

      With just a handful of tweets and links I'll see huge flows of traffic and some good rankings without having to build hundreds of fake links or stuff articles with keywords.

      Backlinko.com and Quicksprout.com are the 2 best sources of 'intelligent' SEO that I know.

      No blackhat spammy stuff but powerful SEO techniques that are long lasting and work well without much effort.
      Great stuff Stuart! I guess we all started with the traditional seo procedure. I do it now like you with picking the keywords after the writing and start syndicating my content and giving it some social signals.

      I don't have so much relationships with big bloggers out there who are going to share my content but that will come too I'm quite sure about it!
      {{ DiscussionBoard.errors[9039375].message }}
  • Profile picture of the author clever7
    I agree with this concept, but quality alone is not enough. You also have to promote your work everywhere.









    {{ DiscussionBoard.errors[9039500].message }}
  • Those times have changed for sure. Pages were originally built around keyword spamming to fool the search engines into ranking you higher. Now you have to concentrate on quality content, and linking your pages within quality content on other related and high quality websites. In short, it's about quality anymore much more than quantity. No matter if you are talking about keywords, or links or content.
    Signature
    **Join Our Affiliate Program at Survival Wristbands - Earn 35% on Every Sale! - Evergreen Survival Niche!**
    {{ DiscussionBoard.errors[9039701].message }}

Trending Topics