I found that few people seem to want to be the first to share something. As soon as they see other people are doing it, suddenly the floodgates open.
So in my niche sites when I have something I think is particularly good (I don't use this for every post) I will grab a fiverr gig that will do the social sharing thing.
As soon as it's done, THEN I'll tell my email list about the post. Social sharing among my readers skyrockets because they see a bunch of shares already happening.
Now, the shares are actually bogus and the number essentially artificially inflated.
However it gets the job done, spreads my message, brings me more blog readers and email subscribers, and of course makes me more.
So what's your opinion. Is doing that smart, or is it cheating?
(edit: my opinion is that it's smart)