The Kiss Of Death For Marketers

I wrote an article years ago with that title. It was my "most viewed" back when Ezine articles was hot. What's it about?

It's simple. It's marketing the way you like it. What does that mean? It's a short sighted method of presenting your sales message in a way that appeals only to you.

It's common.

We think that because we're in love with video or short copy or long copy or whatever it might be that every one else is as well. But this is a major mistake. It's the kiss of death.

I've been looking at a lot of paid advertising venues lately and man, I'm seeing people flushing money straight down the toilet.

Take the Warrior Forum for example. I've clicked on quite a few of the banners lately and have actually been keeping tabs on them.

Ten of the last 13 ads I've clicked on over the last month have pointed directly to auto start video. Bang! I'm gone immediately. And so are a lot of other people.

There was an exception and it was to an offer I was seriously interested in. And when I clicked away a popup appeared offering the presentation in text format. I read it and will eventually buy it. It's more than $200 and the seller almost missed the sale.

But I would never have known about the thing at all without offering text. The ideal thing would have been to have text and video. How much are you leaving on the table by insisting on doing it only one way?

There are a couple of other things I want to mention. Second in laziness or ignorance to presenting only video is a lame optin box with no teaser copy. Ugh.

The ad leads with an okay headline and goes directly to a signup box, nothing else. Click bang, visitor is gone.

I've been marketing online for a long time. I've looked at thousands of sales presentations. The thing most common to all of them is a lack of information.

People don't do a compelling job of telling their visitors what they're offering. This doesn't have to be long copy but it does need to SHOUT benefits. Without that, you're dead. Peace.