Homepage Length=/= Conversion Rates

7 replies
Has anyone experimented with the length of content on homepage for affiliate products? I am making a site geared around one product. The homepage is the most lengthy, I start off with a reason and solution to the problem. I then go into personal story and then how to actually fix the problem. I casually mention the product and link to my review page.

I was hoping to make the entire thing in 800 words.

However the personal story itself is about 800 words and the whole homepage will be just under 2000 words.

Has anyone found this length bad? Im the type of person who will read a lot to fix a solution, however, I wonder if the majority of the population will.

If people read my site, it is no doubt better at converting than a short one, I find personal stories convert way better than just saying "buy this cuz".

The problem is if....and I dont wanna hear "experiment and check yo bounce rate", I will obviusly do that in the future, I am interested in someone who already has and can shed some light on their findings.
#conversion #homepage #length or #rates
  • Profile picture of the author echolocs
    800 words is not enough for Google to see it as good content. You will have to bump it to a minimum of 1200 but make sure it is good quality content.

    Secondly make multiple pages. Start with a story and really go into detail, then post a second page continuing the story and reference part of the affiliate product and some of the techniques.

    On the 3rd page have your final bit of content tying it all into a final bang here is the solution page with the link. Google wont have problems with this as the content is good and should be entertaining and you have the affiliate link on the 3rd page which will help with ranking etc.

    Use some smart internal links from page to page to help with SEO and ad images with al tags etc and all the little SEO stuff to help make it rank when using the correct search terms
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    • Profile picture of the author AffiliatingAlan
      Originally Posted by echolocs View Post

      800 words is not enough for Google to see it as good content. You will have to bump it to a minimum of 1200 but make sure it is good quality content.
      This is 100% completely false

      Also I am not worried about SERPs, I am worried about real human beings and their thought processes
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  • Profile picture of the author pl256
    Only keywords have conversion rates.

    Cut out that sentence and stick it to your computer.
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    • Profile picture of the author AffiliatingAlan
      Originally Posted by pl256 View Post

      Only keywords have conversion rates.

      Cut out that sentence and stick it to your computer.
      Right last time I checked keywords buy products.
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  • Profile picture of the author objectiveman
    Dan Kennedy said that longer copy writing tends to out perform shorter copy. The point is to make the best sales presentation possible, if doing so means long copy then that is what has to be done. He also said something about some of the most successful sales pitches were from videos that were over 90 minutes long!

    You may also want to have main points down the page where someone who is not as detail oriented has a faster path to purchase to follow.
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  • Profile picture of the author Mark Tandan
    Homepage length isn't the main concern. However your main keywords and call to action have to appear 'above the fold'. Meaning users can see what it's all about and see a call to action with no scrolling whatsoever.
    Hope this helps!
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  • Profile picture of the author melprise
    The web research actually trends towards 1500-2000 words being the ideal length of on-page content for SERP purposes. Coupled with a few other signals and the right keyword, Google is much more likely to view the article as authoritative and rank it higher, even if there is little to no off-page linking in place. Whether this is optimal for sales conversions is another issue, but at least more visitors are likely to find it.
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