The Clickbank Gravity Myth

I think they say that because it shows how popular that product might become and so people may start searching with the products name in Google. Then the people having review articles in the name of that product will have a chance of making sales. But if you can send traffic with generic keywords, gravity will have no effect according to me.

CB gravity = Social proof

Some people need it to make their own decisions

CB gravity = a usually objective metric indicating the product has its own real pull, or sales momentum, separate from your own marketing efforts. It provides an extra measure of safety to the marketer concerning whether they have chosen to promote something people are actually interested in.

dont listen to many people what they say on gravity.

I do about 10k a month on clickbank, and went to a seminar and the room was full of the top 100 clickbank sellers. They all agreed that gravity has nothing to do with it, and this is just how many affiliates are profitable or selling well.

Sometimes lower gravity products sell better, have better sales rates, and are not saturated. Gravity does not mean what most people think it means. .

I have found the even gravity of 5-20 outsell the other gravity of 100-200. Its more about the sales page, and message. And how well the sales page converts for me. That comes with lots and lots of testing.

I never put much faith in all the gravity talk myself. If a product is great, is just what you are looking for but you will not promote it because some guru told you to never promote products under 20 gravity is B.S.

Good point, pl256.

Test. Test. Test. Then test some more. :-)

Here is how i look at it.

A gravity score is based on the number of separate affiliates who have sold a copy of that product in the last 12 weeks. An affiliate can also sell 100 in one week, and only contribute 1 to the gravity score, remember that.

So immediately, we know that you already have 300 competitors at a minimum. There may well be thousands of other affiliate wannabes promoting that product but have yet to make a sale.

The high gravity clickbank product promotion gig is a full contact, cutthroat, and incredibly fickle game to play, when you could play just as big, but on a faster, more stable playing field.

The products with lower gravity are where the real money is at. You already know your competition is weak, and sometimes non existence. An intermediate internet marketer could turn themselves into an extraordinary internet marketer over time by promoting lots of smaller gravity products simultaneously.

By sidestepping competition, you can quickly set up a solid foundation of multiple ranked pieces of media like articles and videos, that will bring in the commissions day in day out for years to come.

Just because something has a low gravity score, it does not mean it has a poor conversion rate, it just means nobody is really promoting it. You can gauge if the product will convert well by yourself. Just visit it, and make sure it looks nice, and cross it off your list if it contains the following;

An Optin Form
Too Good To Be True Headlines
Bad Copy

Next, contact the vendor and get a review copy. If you aren't promoting an MMO product, you should get one 9/10 if they vendor replies. If the vendor blanks you, cross his/her product off you list as unresponsive vendors will have a high refund rate, as you can be confident that if they don't reply to someone offering to make them money, they sure as hell aren't replying to customers.

If you do get a copy however, read through. If it is good, then you can go ahead and promote the product, and enjoy your easy ride.

Hope I helped a little,

Luke

True, Its all about supply and demand and whats hot! Trends

I've found some cool products searching through their marketplace thats turn out to be some pretty good gems for me as well.

It's amazing how fast though sometimes with a product that is trending at the moment.

Also when you have a lot of marketer promoting to their list it can spike those numbers at times...

Please understand that Gravity is NOT a measure of popularity of a product or its sales. Rather, it is a time-based figure of merit on the success that other affiliate marketers have had selling the particular product. So if a product has low gravity, it doesn't mean that it will not sale and people don't purchase it.

'Middle ground' products with good gravity can be found that don't have high competition (say between 40-100). All I'm suggesting, is that gravity provides some concrete clue, apart from testing, that the product is already successful in the real marketplace. This is helpful to those who want to save time on product selection.

This is not to deny the positive anecdotal cases mentioned by others who only relied on product quality as a guide, but I do suspect there are far more negative anecdotal cases of people who made no money with a product, when they disregarded gravity. Just because a product is of good quality and relevant to its niche, does not mean it is going to sell well in the market.

Where people error, is going overboard and either selecting products with the highest gravity (and thus highest competition), OR foregoing gravity considerations and running with the latest new low gravity item (thereby going with a product that has no track record). CB is one of the few affiliates that give marketers a clear metric, and so it should be used to help decide on promoting a product.

This exactly ^^. (Bolded portion for emphasis)

Being a simple kind of a guy, the only criteria I use are product quality and relevance to my niche lists. When choosing a Clickbank product, gravity provides no value at all in the selection process. Many of my very successful picks had an initial gravity of zero.

When choosing a clickbank product, I look at the product and the sales page, If I think I can sell it then I sell it. The only stat I wish clickbank would provide is the refund rate.

al

Gravity = Sales Indicator (based on a decision of other affiliates to promote that product - something like honey and bees, it works through attraction).

Where is the traffic indicator? (Number of Visits Required To Make a Sale - AKA: Conversions).

It isn't. End of story.

You could be promoting product A (with a gravity of 500) and make 1 sale after sending 100 visitors while another product (with gravity of 5) can make that sale with just 20 visitors.

Gravity means nothing without traffic indicators.

What you can do:

1. Pick 2 (or more) products with similar gravity.
2. Check their alexa traffic indicator.
3. The one with higher alexa (less traffic) may be the winner (is getting a similar
number of sales BUT needs less traffic to convert).

Best Regards,

Diego.

It's well worth focusing on the smaller CB products that don't have much gravity.

I found some awesome niche software on there once. I was making a minor killing promoting it for a couple of years, but then people stopped buying the software for some reason.

I pretty much ignore high gravity products. High gravity means there are a ton of other affiliates making at least one sale in a certain time frame. It has nothing to do with coversions, sales volume or any other useful metric for me.

Low gravity products can actually sell a whole lot more than high gravity products.

You see people talking about numeric rules for selecting products for the same reason you see marketers furnish rules for numbers of exact searches or numbers of competitors or Alexa rankings or any other metric.

Buyers want them. The vast majority of those relying on numeric rules don't have the experience or knowledge to make their own judgments. They want hard and fast rules - a keyword with 20k searches is good, but one with 19k isn't. A product with gravity of 20 (or 2) is good, while a number in the opposite sector is bad.

People want rules. They want exact step by step instructions. They want paint-by-numbers. So marketers of information products provide them.

The problem comes when too many people are following the exact same rules and coming up with the exact same results. They end up competing by using the exact same approaches and tactics, the same landing pages, opt-in forms, emails, etc. Most of them end up complaining that the "market is saturated".

The important things to consider when promoting any product are:

1) Is the quality good enough for your list?
2) Is the vendor reliable, or appear so?
3) Does the product fit with my prospects/lists?

Like a three-legged stool, take away any of the legs and you may land flat on your ass...

I have made a "TON" of money with "NO" affiliates whatsoever due to my direct advertising techniques and know that if I had listed it within the CB marketplace my gravity numbers would be awful! Having a ton of affiliates though to offset advertising costs is by far the best route to go. Just agreeing that CB metrics can be deceiving at times.

Cheers,

Warrior2008

"have bought".