74.3% of my visitors stay for 5 seconds or less. Why?

Crazy egg, or ClickTale will show you a heat map of your site. You'll be able to see where your customers are clicking before they exit your site. If it's a common area, you'll be able to address possibly why you're losing so many visitors so quickly.

Also it might be an issue of congruence. If you're using Facebook Ads to drive traffic, and your ads aren't reflecting a clear picture of what you're selling, people will back out with the quickness. When people click on an ad, a link, or a title, they have an expectation of what's on the other side, if what they find isn't what they expected, you'll have a hard time retaining them.

I'm new at this, and this was the first thing I kinda figured out. I hope this was helpful.

Know your visitors flow, you'll see there where the drop offs from, and then start analyzing from there. What is actually the product you are selling?

The last time I used facebook ppc ads, I didn't make a dime!

From what I've read about mobile phone users looking at ads on their mobile, is that they have short attention spans...shorter than normal (whatever that is).

You've got to show them whatever you want to show them quickly. Many people are not willing to spend a lot of time looking through products on a mobile phone.

We spend alot of time talking and being social on mobiles, but shopping?...That hasn't been proven yet.

5 Seconds? poorly targeted advertising I'd assume.. choose your keywords and ad messages carefully, then design a special landing page for the ad message you created.. also like others suggested, using a heatmap and tracking flow can see where they are dropping off but 5 seconds sounds like they are just looking at the page and not even giving it the time of day

Do you have attractive images or video

This kind of thing happens when you have boring layout and text

Check your website on mobile how it seems. check your website on this tool it will help you to improve your website. Website Review - SEO Tool | WooRank.com

Clear your cache and try to see how long it takes for your site to load as a first time visitor. If it's longer than 5 seconds, this may be part of your issue. I only waited for it to load because I knew what I was waiting for. If not, I would have left as well. Also, make sure it's mobile friendly. This will help. Your beats sound good and your pricing is reasonable. So that's not the issue.

Hang in better spots - ie targeted groups - and more than anything, build connections with leaders in your niche. Doing this helps build your credibility which keeps your visitors around longer.

All the best!

yeah, it's all about testing... Could be a combination of things such as your targeting and your landing page content!

Try playing around with your copy (headlines and sub headlines) and see if you can lower that bounce rate

Lucky Orange will actually record the activity of your visitors. It is pretty inexpensive and I know it works well as I used it a while back on one of my sites. I'd take a look at that if I were you.

... took me 3 seconds to scroll to the bottom of this thread.

see ya

Your landing page was not relevant to their interests or looked unprofessional. Either that or your getting fake traffic(bots).

Try to get the loading time down.

If it take too long, you can expect people to leave.

If it looks like a duck and quacks like a duck, odds are it's a duck.

if it's that link in your signature, the reason the number isnt closer to 100% is probably because of multiple tabs or slow loading visitors. everything on that page that stands out is demanding payment

did you get those testimonials and likes from fiverr?

$69.95

six-ty F*ing nine nine-ty five

BUY NOW

PAYPAL

MASTERCARD

VISA

FREE

BUY 1
GET 1 FREE

BUY NOW

PAYPAL


PAYPAL

$18.95

YOUR EMAIL

SUBSCRIBE

FIVERR TESTAMONIAL

BUY NOW

PAYPAL

$69.95

after saying that. if that is your music, I would give it away as a plr with you holding certain rights and allowing others to use it for their websites/videos/etc. maybe requiring yourself to host the music on a content delivery network like amazon a3 or your hosting if it won't lagg them out so that you could get the backlinks. that way you could monitor its usage for your own analysis.

WSO: You could even release the music in tiers for a membership plr type site. that way you can concentrate on making the music instead of distributing it all yourself.



just a thought

Try tweaking the sales page, that always brings in more sales..

Your website lacks the most crucial element for any successful sales page.

An Attention-Getting Headline

I can't believe nobody has mentioned that yet. Fundamentals!

Additionally!

Did you add the WIIFM "script"? This is the What Is In It For Me formula. Ask yourself WHY would you buy the product and WHAT are the BENEFITS of this IF I BUY IT! Same goes for newsletter signup forms.

That WIIFM is a deal maker or breaker depending on its presence, or lack, thereof.

I think your website is not having attractive features.People will love to watch images,videos etc., and if you have content it should be easily readable I mean, it should not be bulk or long.

If you are sending people from your Facebook ad to your home page you are most defiantly doing it wrong.

Firstly if you have anything to check referrals (the path where people arrive from) in this case Facebook, you'll find that a large portion of your traffic is most likely from mobile devices.

Your home page is no where near mobile friendly, = 5 seconds or less time on site.

Secondly, "IF" your landing page is your home page you are most assuredly missing congruence and making one of the biggest mistakes that I see many people making. That mistake is that it's not really a landing page, it's a home page.

There's a big difference!

You should have a VERY specific offer in your AD and a page that matches that offer and NOTHING else.

BINGO!! Rus nailed it!

Facebook is not a marketplace. Facebook is a social network.

Sending people from a Facebook ad directly to an outside
website is a guaranteed recipe for high bounce rate.

Send Facebook traffic to a Facebook page.

I find sometimes adverts I make are almost too good and people with no interest accept to check out my marketing skills click on them and waste my money lol. =)

Making a music related site mobile friendly is DEFINITELY important. Listening to or browsing through music selections is one of the main things people do on their cell phones (besides texting and playing games).

There are many things you can do about it: optimizie your page to load faster (if runs slow), optimize a content to attract more targeted audience, write a content that will attract visitors, include videos, engage them,...

Why are so many people talking about seeing ads on facebook if they are a mobile phone?

How do you guys access facebook on a mobile phone?

Through the mobile phones browser?

or through the facebook app?

Most people I know (myself included) access it through the facebook app and there are no ads at all on the app.

Is this an american thing?

I am curious about this

have you guys talking about ad placement looked at the website in his signature?

at those prices, that quality of audio tracks and that spammy BUY NOW looking website. would you buy from that website if you were creating an video or audio track/tutorial that needed a background sound that fit with the market you were targeting?

Hey,

Besides taking a look at the code of the page and optimizing it to load faster, have you thought of picking a more attractive color set for your page? maybe the current one is not very appealing to the eyes of the visitors, so they move further. Good luck with solving the issue!

If I were you, I would put the "why buy" above the fold, and put the "how to buy" below the fold. Your visitors aren't in buying mode. You need to show them some content. Build some brand awareness and trust. Don't just go for the sale.

because they wanted to go somewhere but they reach somewhere else

From all the suggestion, u need to keep on testing and see what works best from you.

If all the testing is still fail, You should try consider to change the product you are selling.

some good suggestions already pointed out. Another thing that I'd like to mention is that your site is way too noisy. Looks like there's just so much stuff going on.

Some examples:

Social media - at the top you have have social media buttons, then below that you have like us on Facebook and follow us on Twitter buttons. Then at the bottom you have feeds for both Facebook and Twitter. No need to have your social media repeated on the home page 3 different times.

The fake video testimonials - Those video testimonials are so fake, I could tell within the first few seconds that you probably got them from Fiverr. I doubt that they are convincing people to buy plus they're probably bogging down the speed on your homepage.

Missing header - as some people have mentioned, you have no header! get one immediately

Too much text - I get dizzy trying to read/navigate your homepage with all the text. IMO you should never have more than a few sentences on your homepage. Your job is to greet them, explain your business, and your benefits quickly. Use graphics or images to demonstrate a point without using words too.

Too salesy- this was also pointed out. The first thing I read while on the site was "how to buy" you're coming on way too strong. Seems like you're trying to get me into bed without buying me flowers and dinner first haha

The site needs a lot of work...

Facebook ads don't convert. Period. They convert from viewers into clickers of the ad and nothing more. Had a bad experience with a campaign where some people converted into leads but never into customers.

Are you sure your campaigns are not misleading? If you use relevant titles and descriptions, that should decrease the bounce rate

Most people bounce off a site quickly if it does not provide what they are looking for (or they think it doesn't). I would add above the fold what your site is about - even a single line under your logo would help.

Make sure your site is appearing under the right key words - perhaps people are looking to buy music and expect songs on your site, not just beat snippets? See what keywords are getting them there and make sure they match your content. One of my stores had a big bounce rate for a keyword I don't use and confused me until I discovered it was due to a typo on 1 product

I would also see what page they are exiting from. If the home page, it might be due to my first point.