Direct Link vs. My Own Landing Page/Site?

6 replies
Hi there,

I'm really confused...

I've heard that direct linking to an affiliate site is not the way to go as an affiliate using PPC.

So, rather than direct linking, an affiliate should create his own landing page and then have a link to the affiliate offer page there.

What is better? Sending PPC traffic directly to the affiliate offer page or sending PPC traffic to a landing page I create?

And why?

THANKS!!!
#direct #landing #link #page or site
  • Profile picture of the author Jon Steel
    With what it sounds like you are doing - it is best to CREATE your own landing page and send them their. I say this because you are using YOUR own money (PPC) and this will leave you with NO CONTROL. However, if their conversion rates are super high already - I would propose this:

    Get creative with your own landing page and think a bit outside the box. I have seen people post "reviews" about the product they are selling to be very benefit rich and personal (sort of like a testimonial on steroids) then drop their affiliate link at the bottom so your prospect can check it out. This way, their offer is 2X as strong - and 2X as likely to make YOU money.

    js
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  • Profile picture of the author NerdBoySEO
    definately your own landing page, if nothing else to use for presell and better tracking of your results
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  • Profile picture of the author Saul'
    If you're not working as a traffic broker (you're not paid per click), most definitely you send traffic to your own landing page. If you make money by selling stuff, make sales, don't broker the traffic.
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    Saul

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    • Profile picture of the author Iamkassi
      Banned
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      • Profile picture of the author Saul'
        Originally Posted by Iamkassi View Post

        Everyone always says the money is in the list. Why not make your own landing page and capture leads so you can follow up on them?
        That certainly is the best option. But it requires more work
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        Saul

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  • Profile picture of the author mikemcmillan
    Two things: First, like Iamkassi said, the pre-sell route means you can capture names and build a list--direct linking doesn't allow you to do that. Second, having a pre-sell page allows you to offer bonuses to those who buy through your links. The bonuses you offer can often make or break a sale. If you're getting PPC traffic, the prospects already have an interest in the product, they may have already made the decision to buy. But if you don't offer them a great bonus--and I do--who do you think they would buy from?

    Forget the direct linking thing.
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    I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
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    • Profile picture of the author Johnson Tay
      regret not using a LP earlier. conversion is definitely way higher than just direct linking.

      that said, if u choose to use a LP, it can be tedious and expensive as you need to keep split testing to find the best performing LP.
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