I have recently launched a new site with a few partners.
We have raised some pre-seed money and we want to take the next step in regards to marketing and sales.
I have some past experience with PPC and i have created the first few campaigns for the company but i think the time has come for the experts to do their job and handle this area of our project.
so I have a few questions for you fellow warriors:
1. Is it a good idea to bring in a freelance PPC expert to setup our campaigns for us?
2. do you think we need to take a few people for a testing period with a minimal budget?
3. if so, what is the minimum budget for such an experiment?
4. wouldn't it be smarter to contact an affiliate network, place a PPL campaign and let the affiliates do the hard work for us?
thank you ahead of time for the help i know i'll get