Questions About Directing Traffic To Opt-In Pages

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I have a product and want to collect leads for an email campaign to sell them this product. I know that most people would simply send the user to the opt-in page, offer a free ebook, and get the info.

But has anyone ever tried using a presell page before the Opt-In page to see if that helps opt-in conversions?

Also, where do I send them after they opt-in? Should I send them to the offer itself, an offer wall with related products, or is it just better to go to a thank you page?
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