Need guidance with email Follow ups..

5 replies
I have little experience with email marketing and need some guidance in laying out my email follow-ups.

I sell am planning to sell a physical product (business cards), my first email will link back to an informative article/document they were promised from the squeeze page and the second maybe to another informative article.

As I figure you need to provide quality information, I have also wrote a few articles on my website which I plan to link back to in other emails but I am not sure exactly where to put them in the series and what else to put in the follow ups besides links to articles?

My website also contains samples, testimonials

I am thinking of sending 2-3 emails a week. I know it involves a lot of testing I just need somewhere to start.

1) what else could I include besides articles?
2) Anything else that could help sales?
3) How long should I set up automated email follow-ups for?

Thanks
#email #follow #guidance #ups
  • Profile picture of the author Robert02011
    I would setup followup emails for one year ,but for people to see your followupemails you will need a good squeeze page with a free offer.
    Signature

    I`am looking for an honest legal business that can make real money online.
    I found one ??????http://successxxx.com

    {{ DiscussionBoard.errors[9050891].message }}
  • Profile picture of the author AdamPayne
    Originally Posted by seanpbh View Post

    I have little experience with email marketing and need some guidance in laying out my email follow-ups.

    I sell am planning to sell a physical product (business cards), my first email will link back to an informative article/document they were promised from the squeeze page and the second maybe to another informative article.

    As I figure you need to provide quality information, I have also wrote a few articles on my website which I plan to link back to in other emails but I am not sure exactly where to put them in the series and what else to put in the follow ups besides links to articles?

    My website also contains samples, testimonials

    I am thinking of sending 2-3 emails a week. I know it involves a lot of testing I just need somewhere to start.

    1) what else could I include besides articles?
    2) Anything else that could help sales?
    3) How long should I set up automated email follow-ups for?

    Thanks
    Hi Sean,

    No concrete answers but some ideas:

    Tell stories in your emails. Can weave in some morals too. I mean a story about how you were chatting to a really good prospective client but didn't have a business card to give him and lost the deal...vague but folks like to be entertained. Moral is always carry your business card (include link to buy of course but that way it is subtle).


    End some emails on a cliff hanger to engage them.

    Use open loops.

    Related videos / articles are good to send them too.

    Survey them to see what they want as opposed to what you think they want.


    As for the length of time your follow up should run...I honestly think that is up to you.

    Hope those tidbits help

    Adam
    Signature

    Discover the only A-Z of Video Marketing And Save money With Real Reviews Get Proper Product Reviews

    {{ DiscussionBoard.errors[9050898].message }}
  • Profile picture of the author actionplanbiz
    you can try videos and facebook group posts. can also try other peoples articles/videos that may be beneficial for your list.
    {{ DiscussionBoard.errors[9050906].message }}
  • Profile picture of the author Ghoster
    You've gotten some great advice here, I think.

    The most important thing to do is give them a reason to read your emails in the first place. Remember that people don't care about your brand—until they do.

    Keep your emails focused on them. Keep words like, "me, "mine" and "our" to a minimum. Use words, "you," "you're" and "your."

    If your prospects are using Gmail, your messages are probably being dumped unceremoniously in the "Promotions" tab. You're already fighting an uphill battle.

    Keep your subject line to 10 characters or less and avoid spammy red flags like, "free*," "percent off" and "report." Instead, use words like, "exclusive," "gift," "latest," "new," "save," "voucher," "alert," "bulletin" and "news."

    Personalization works. The extent to which it works for you will depend on your niche.

    Example of MailChimp merge tags:

    Exclusive webiner invitation for *|FNAME|**|LNAME|*
    I'm sure other responders have an equivalent technology.

    As far as content, just make sure it isn't a thinly veiled advertisement.


    *Unless it's part of the phrase, "free delivery."
    Signature

    On the whole, you get what you pay for.

    {{ DiscussionBoard.errors[9050948].message }}
  • Profile picture of the author AaronHarris
    Hi,

    As mentioned above, personalization really works. Have a personalized and unique Subject like: "How are you John?" How's the business going John?" It will give them the sense of feeling that you know them. And besides, no other word is as sweet as the person's name. Even in your email body, make sure to always put their name on it.

    Also, be transparent. Transparency is the key to make them feel comfortable with you through email.

    Always remember that you are building a connection virtually, so it requires extra effort for your client to feel that you are sincere in your offering. Build virtual trust and organic leads will also follow.

    Hope this helps.

    Aaron
    {{ DiscussionBoard.errors[9051004].message }}

Trending Topics