I sell am planning to sell a physical product (business cards), my first email will link back to an informative article/document they were promised from the squeeze page and the second maybe to another informative article.
As I figure you need to provide quality information, I have also wrote a few articles on my website which I plan to link back to in other emails but I am not sure exactly where to put them in the series and what else to put in the follow ups besides links to articles?
My website also contains samples, testimonials
I am thinking of sending 2-3 emails a week. I know it involves a lot of testing I just need somewhere to start.
1) what else could I include besides articles?
2) Anything else that could help sales?
3) How long should I set up automated email follow-ups for?