I'm getting ready to launch a couple of ebooks in two different non-IM niches. I'm trying to decide whether to do a squeeze page, then sales letter, or just sales letter. I'll test test both, but I'm curious as to what I can expect in terms of conversion from the people who sign up to my mailing list. I'm planning on offering a 7-day free mini-course to get people to opt-in, then emails perhaps once or twice per week after that. The offer would be presented in each email.
What kinds of conversions have people who have done similar systems seen? I know it varies widely, but are we talking 1%, 10%, 90%?
Bonus question: if I go with squeeze, then sales letter, will I see a drop in my immediate conversions for people who don't opt-in? I would assume I would, as some people won't make it to the sales letter page at all?