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Writing follow up email (Email Marketing)

by illusioztan
19 replies
I just learn from recent email marketing course that i participate about writing a follow up email to build up relationship with the potential customer. One of the important thing i come across is to include personal touch in the follow up email and treat your customer like your buddy instead of hard selling your product.

To certain extent, if you are sharing part of your daily life experience with your list of subscribers, they will get to know you more and start building their trust on you. In the mean time, they learn about something that work for you and might start sending enquiry to you about the product that you promoted.

It is important to treat your list of subscribers as your buddy. Don't use hard selling word in your follow up email to them as this will just make you appear like a scam. Instead, use softer tone in your mail and share out the benefit you gained from certain product that you are promoted. Always hand the decision right over to your subscriber to let them decided whether they want to purchase your product or not. This will look more appealing to your subscriber
#email #follow #internet and business #marketing #subscriber #writing
  • Profile picture of the author StanHyeck
    Originally Posted by illusioztan View Post

    I just learn from recent email marketing course that i participate about writing a follow up email to build up relationship with the potential customer. One of the important thing i come across is to include personal touch in the follow up email and treat your customer like your buddy instead of hard selling your product.
    Yeah, and I actually hate that advice. People don't buy from friends. People expect friends to do them favors. It's much better to be more of a trusted consultant than a "buddy". It's better to be a trusted "expert" than a "friend."

    People will do what an expert asks them to do and there have been multiple studies proving that out. Be an expert, not a friend.
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    • Profile picture of the author Dani78
      Just subscribe to several lists to see how people
      do it, and their styles.
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    • Profile picture of the author Tony M
      Originally Posted by StanHyeck View Post

      Yeah, and I actually hate that advice. People don't buy from friends. People expect friends to do them favors. It's much better to be more of a trusted consultant than a "buddy". It's better to be a trusted "expert" than a "friend."

      People will do what an expert asks them to do and there have been multiple studies proving that out. Be an expert, not a friend.
      I think you're missing the point.

      "people don't buy from friends" - Although somewhat true, but people will take advice from a friend before even considering going to an 'expert'.

      PLUS, in order to become a "trusted expert" you have to build a relationship first. And that means connecting with your prospects and talking to them like a friend rather and an expert.

      Look at Ben Settle. Read his emails. He talks the way a friend would talk to another. No doubt about that. But he's also showing authority through the lessons and stories in each email.

      We work online... we don't have the luxury (or degrees on the wall) that doctors and lawyers have that build instant credibility. So, we have to rely on the relationship we build with our customers.
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      • Profile picture of the author MoRaitman
        I question if Ben Settle's style resonates with everyone. Some of his emails border crude and vulgarity. I'm sure everyone has followers that like or dislike some emails. No one can please everyone. But I agree, Ben gets your attention, says it as it is, and has established himself as an authority. Now that speaks volumes.
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        • Profile picture of the author Tony M
          Originally Posted by MoRaitman View Post

          I question if Ben Settle's style resonates with everyone. Some of his emails border crude and vulgarity. I'm sure everyone has followers that like or dislike some emails. No one can please everyone. But I agree, Ben gets your attention, says it as it is, and has established himself as an authority. Now that speaks volumes.
          You're absolutely correct. Ben's style isn't for everyone... but then again, who is for everyone? I'm a student of his, and I love his style. But that's how he chooses to resonate with his list.

          If you want to see him more "laid back" but still establishing a great deal of authority, then go to BusinessInTheBurgle.com - he writes all of the emails there as well.

          He and his business partner run this site together. They run a local advertising business in Oregon (about 2 hours where I'm from). Great things to be learned there.
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    • Profile picture of the author David Braybrooke
      Originally Posted by StanHyeck View Post

      Yeah, and I actually hate that advice. People don't buy from friends. People expect friends to do them favors. It's much better to be more of a trusted consultant than a "buddy". It's better to be a trusted "expert" than a "friend."

      People will do what an expert asks them to do and there have been multiple studies proving that out. Be an expert, not a friend.
      How about being a friendly expert then?
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    • Profile picture of the author writeaway
      Originally Posted by StanHyeck View Post

      Yeah, and I actually hate that advice. People don't buy from friends. People expect friends to do them favors. It's much better to be more of a trusted consultant than a "buddy". It's better to be a trusted "expert" than a "friend."

      People will do what an expert asks them to do and there have been multiple studies proving that out. Be an expert, not a friend.
      True. People buy from people they TRUST. To get there, every marketer must get the prospect to first KNOW - LIKE- TRUST them. That's the sequence. Get it wrong and you don't make money
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  • Profile picture of the author TrumpiaTim
    Normally what I like to do is have a template email to harvest new leads, but once a potential customer replies to a template email, future follow up becomes much more personal and shorter in content.
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  • Profile picture of the author echolocs
    The best e-mail course I have come across is done by Andre Chaperone. His autorespondermadness course is above and beyond the best I have come across in its approach and technique.

    It is simple in its layout but the depth and subtleness of the methods are mind blowing. I have worked through it once already and doing it again in case i missed anything. Just wish I had a affiliate link for it.

    Autoresponder Madness — Monster Profits from Tiny Lists

    Forget any other course you have and grab that one as it will far outperform anything else that other people have got, and I have worked through a ton of stuff. I will sell my dog to keep that course...well almost.
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    • Profile picture of the author Eric Lovelace
      You treat your list as your buddy, and by doing that you are recommending products and services that will benefit them and offer value.

      I can tell you from the many lists I'm on I have seen more offers than free info. But it is all how you present the offer. Focus on the benefits and value and you wont have any problem at all. Because people look to you as an expert and trusted advisor.

      Eric
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  • Profile picture of the author kevin timothy
    Thank you so much for driving this point
    home. Years ago when I began email
    marketing that was a big issue of mine.

    I was just being too formal.

    It wasn't until I started to picture the
    prospect as my friend of 25 years that
    my unsubscribes decreased (tremendously).

    This point is very serious as many internet
    markets lose their patience. Many people
    (particularly newbies) want to be in
    profit A.S.A.P, so they hard sell like crazy
    in the beginning.

    Relationships rule...

    Look at some of your local brick and mortar
    businesses. The ones that focus on the
    public, are usually the ones that have
    healthy bottom lines.

    Again....relationships.

    Thanks poster!
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  • Profile picture of the author Pedro Lopes
    Relationship is the name of the game, second to that is value. If you can establish a relationship and maintain value in your emails. You have a happy list!
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  • Profile picture of the author Randall Magwood
    I just like to get straight into it. If your info is decent and if you have a good lead or customer base... you will see that your unsubscribe rate is very low, and that folks will still remain on your list to get more good tips. Sharing personal info has had no effect on my sales whatsoever.
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  • Profile picture of the author lukeblower
    The style you adopt really depends on what niche you are in- if you are doing health and fitness you would take on a different styles to if you are in the biz op niche.

    Sometimes just being direct is the best way. The key is that the subscriber knows why they are on that list and why you are sending the emails to them. People don't like to be confused it is the biggest turn off for selling stuff.
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  • Profile picture of the author JohnFinch
    Originally Posted by illusioztan View Post

    I just learn from recent email marketing course that i participate about writing a follow up email to build up relationship with the potential customer. One of the important thing i come across is to include personal touch in the follow up email and treat your customer like your buddy instead of hard selling your product.

    To certain extent, if you are sharing part of your daily life experience with your list of subscribers, they will get to know you more and start building their trust on you. In the mean time, they learn about something that work for you and might start sending enquiry to you about the product that you promoted.

    It is important to treat your list of subscribers as your buddy. Don't use hard selling word in your follow up email to them as this will just make you appear like a scam. Instead, use softer tone in your mail and share out the benefit you gained from certain product that you are promoted. Always hand the decision right over to your subscriber to let them decided whether they want to purchase your product or not. This will look more appealing to your subscriber
    Your subscribers are not your buddies, they are your followers. They have buddies of their own.
    They are only on your list because of something you have of value to them. So treat your subscribers like million dollar clients that have already bought from you, and don`t be afraid to sell to them. It`s the crappy, useless products that people promote that makes your prospect go away and complain.
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    • Profile picture of the author illusioztan
      Originally Posted by JohnFinch View Post

      Your subscribers are not your buddies, they are your followers. They have buddies of their own.
      They are only on your list because of something you have of value to them. So treat your subscribers like million dollar clients that have already bought from you, and don`t be afraid to sell to them. It`s the crappy, useless products that people promote that makes your prospect go away and complain.
      Hi John,

      I agree with you. People subscribe to you because they believe in getting something valuable and useful for them. Before promoting something to your subscriber, it will be good if we read through the review or try out the product first to ensure it is really benefited your subscriber.

      Yup, everybody wish to earn profit by selling something. But if we can sell something really useful, that really make you different from the other hard selling marketer out there...
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  • Profile picture of the author celente
    i use to study peple like kern or mizel the guys at the top in this game and who do not BS you to death.

    Learn and reverse engineer. That is the best way.
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    • Profile picture of the author JohnMcCabe
      Too many people get confused when a teacher tells them to "treat your subscribers like a buddy."

      What they are talking about is using a one-on-one voice, as if you were speaking to a single person, as opposed to trying to sound like an encyclopedia, a carnie barker, or some mystical "Voice of God"...

      In general, people really don't care about the details of your personal life unless they somehow affect their personal life. The acronym TMI applies here. Get too personal, and people cringe - Too Much Information.

      On the other hand, a personal anecdote that is related to what you want to talk about can be an excellent way to build rapport and connection.

      For example, the other day I had lunch with my folks and my brother who was down for some R and R. The service was impeccable. If I ran a list on customer service, or running service businesses, or (hint, hint) online business, I could use that experience and contrast it to the service shown on rescue shows like Mystery Diner or Restaurant Stakeout. (For the curious, I believe episodes of each are available on foodnetwork.com). If I had a course or book on running a business, I could point to a section of the course or chapter in the book.

      Write your follow up emails in your own voice, as if you were speaking to another human being (another hint: you are). You can do that without "being their buddy" while still being friendly and personal.
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  • Profile picture of the author Jtraits
    i really believe in the follow up messages as it puts a personal touch and looks that you are interested and you do not have them only for giving you their money
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