Landing Page Test Results
The original set up of the landing page:
A very simple opt in page with a Headline and 4 bullet points of what they will discover inside. An optin form underneath with name and email.
Using confirmed opt in (double opt in)
Conversion rates were about 20%. I think the exact number 18.6%. This was with over 120 visitors
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The experiment:
I changed the landing page to a lengthy article with a video of myself at the top that played automatically.
The article talks about "What the illness is and how to get rid of it". I talk to the viewer in the video for about 1 1/2 minutes with the long article underneath. The length of the article is about 6 screenfulls at 11pt type size.
At the bottom of this article I give a link to go to view a free video which demonstrates one of the supplements you can take to get rid of this illness.
This would be the opt-in page.
I also give a link to learn about my complete program.
This would be the salesletter
The Result: 104 visitors
Opt-ins: 0
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The change back to the control landing page:
I changed back to the original page this morning and got the following immediate results...
visitors: 12
opt-ins: 2
for a 16.6% conversion rate
Summary:
This test was done with the following hypothesis in mind:
"If you give people a nice piece of content they would be warmed up so they would be more apt to give out their email address for more information."
I think you can see that test was a complete failure. It worked much better to force a yes or no from the visitor rather before giving them any type of content beforehand.
-Jason
-Jason
-Jason