Paid or Free Webinar For Conversions?
I'm planning on selling high-ticket coaching in a webinar. I'm wondering if I should have the webinar either paid or free. Obviously I'll get more attendees with the free webinar.
Why would I want anyone on my webinar that hasn't purchased from me yet? The conversion rate has got to be much lower with a free webinar than with a paid webinar.
But then I need to consider how much money I'm paying for each person to be on the webinar. If I charge only $7 then I should be making close to even on the advertising costs. However, if the total number of people I can get on the webinar is too low to make the high ticket sale then I'm at a loss.
So much to consider!
I'd appreciate it if anyone has experience will doing paid vs free webinars and the conversion rate on both
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