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Sales Copy Really Does Mean The difference between Sales and No Sales

by Sean A McAlister
6 replies
For those of you who take writing your sales copy lightly...
you should re evaluate your position.

I keep seeing people posting that they are having a rough time
making sales with WSO's and online.

You don't have to b superb ....just good enough
to get people to take action.

The other thing is.....even after you have published your
WSO or launched your product ....keep looking over your copy.

Even after you spend hours writing your copy....getting it just right
and feel good enough about it to publicize it...don't stop there.
Unless of course you are getting "mad" sales straight out of the gate.

We hear this a lot in here and I wanted to drive the point deeper.
TAKE TIME and WRITE A Good Sales Letter...and keep tweaking it!

I have written my fair share, spend time tweaking...walk away...come
back and tweak some more...and then launch.

Your headline may be good enough to get people click and get views
but you may not be converting. Spend some time and tweak a little more
until you begin to see more conversions.

A lot of people spend time up front getting it just right...launch and then are let down if the sales are not where they should be.
Your copy, especially with a WSO should always be under your microscope.
WSO's are easy to modify.

So keep that in mind. Just because you do not make sales on say one does not mean you have a bad product....it just means your sales copy may need even more tweaking.

Modifying 4 sentences and deleting 3 increased my conversions and sky rocketed sales. This was after I spent 1/2 a day putting together a copy that I thought was good...

Wishing Everyone Success
Sean
#copy #difference #sales
  • Profile picture of the author John Motson
    Excellent post Sean, I couldn't agree with you more!

    John
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    • Profile picture of the author Steven Wagenheim
      Sean, I've been trying to drive this point home to people for ages. Not just
      sales copy, but in every form of written communication you do, how you say
      things is CRITICAL. If you can't convey the message across to your prospect
      in a way that is going to ultimately make him buy, you're sunk.

      That's why if you look at my top 25 most important things for your business,
      you'll find that I have communication at number 6

      My top 5?

      From 5 to 1

      Education
      Advertising
      Planning
      Honesty
      Customer Service

      And trust me, the top 6 are so close together, it was almost impossible
      to separate them.

      Great post by the way.
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      • Profile picture of the author Neil Morgan
        Great post and I completely agree.

        I also suggest getting other people to read your salesletter through and offer suggestions. They always come up with improvements that seems so obvious! If you listen to and act on their comments, it can literally mean thousands of extra dollars in sales.

        And don't shy away from long copy, but not just long for the hell of it. Anyone that's considering spending their hard-earned cash on your product wants more information, not less. You've got loads of selling points to make. Make them all, but make sure every word is there for a reason - moving the prospect towards the sale.

        Cheers,

        Neil
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        • Profile picture of the author Sean A McAlister
          Originally Posted by Neil Morgan View Post

          Great post and I completely agree.

          I also suggest getting other people to read your salesletter through and offer suggestions. They always come up with improvements that seems so obvious! If you listen to and act on their comments, it can literally mean thousands of extra dollars in sales.

          And don't shy away from long copy, but not just long for the hell of it. Anyone that's considering spending their hard-earned cash on your product wants more information, not less. You've got loads of selling points to make. Make them all, but make sure every word is there for a reason - moving the prospect towards the sale.

          Cheers,

          Neil
          Yep...Yep...

          Long ...but not LONG WINDED.

          Golden Rule answer all the questions you can up front.

          I always look at WSO's getting the most questions about
          what the product does, includes etc...and then take notes...
          and try to answer those questions when writing my copy.

          And I am sure someone is bound to mention Justin's book WSO Secrets.
          Good book with insight....but don't stop there
          Sean
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          • Profile picture of the author Neil Morgan
            Sean

            Long ...but not LONG WINDED.
            I totally, totally agree. I look at every (yes, every) phrase and try to find a shorter version that has greater impact. By the time you've done that to the whole salesletter it's much more powerful than the original.

            Cheers,

            Neil
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            • Profile picture of the author MikeHumphreys
              Great point Sean.

              The quality of the sales copy can make a big difference in your sales. That's one of the reasons why outsourcing copywriting is the most expensive task you can do for your online business -- because it's that valuable and time-consuming to do.

              Testing is really important too. Even doing some basic split testing or multi-variate can turn up a headline that converts at a higher rate.

              One WF member I know just discovered through multi-variate testing a headline that converted at double the rate of his original headline... now he's a testing fan for life.

              Take care,

              Mike
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