How To Price Your FIRST Warrior Special Offer?

11 replies
Hi people. I am in the (underestimated) process of creating an Info Product, and I'm bummed if I know what to price it as?

It's going to be a WSO, but seeing as its my first WSO should I price it low? People say if its quality, it will sell, but if nobody has bought form me before, would they be put off by a high price?

I KNOW that the information is wort $20 at least, but how will potential customers?

Any people with experience in launching WSO' let me know please

Luke
#offer #price #special #warrior
  • Profile picture of the author travlinguy
    Price it according to the market, what similar stuff is selling for.
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  • Profile picture of the author sarah23
    I have seen my WSO's selling on low prices initially.
    Once they see some sales and some positive reviews coming in, the prices go up.
    Certainly start with a low price for your WSO and increase the price according to the coming sales and reviews.
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  • Profile picture of the author Rok Solid
    Hey Luke

    First of all congratulation on separating yourself from the crowd by deciding to step out of your comfort zone to release your first WSO.

    This takes courage so you should be very proud of yourself

    When I was about to release my first WSO I had the same question and the best answer I got was simply this.. "it depends"

    If like many WSO vendors your simply trying to build a list of buyers so you can sell additional products on the back end then your strategy will be different from someone looking to get rich from a high coaching program.

    I recently joined a coaching group teaching the best practices for releasing WSOs and what we always do is release as a $4 dimesale. This is priced low enough to get sales just from forum traffic and high enough to attract affiliates.

    It's also a good idea to have a second offer for an upsell or OTO. This is how your sales funnel will look:

    Front End offer - $4 dimesale - give affiliates 100% commisions
    OTO offer - $9 - $27 - give 50% commissions

    This way you get to build a buyers list and make some cash can use to buy solo ads and grow your list.

    Hope this helps. PM me if you have more questions.

    All the best
    Ricky
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    • Profile picture of the author Luke Dennison
      Originally Posted by Rok Solid View Post

      Hey Luke

      First of all congratulation on separating yourself from the crowd by deciding to step out of your comfort zone to release your first WSO.

      This takes courage so you should be very proud of yourself

      When I was about to release my first WSO I had the same question and the best answer I got was simply this.. "it depends"

      If like many WSO vendors your simply trying to build a list of buyers so you can sell additional products on the back end then your strategy will be different from someone looking to get rich from a high coaching program.

      I recently joined a coaching group teaching the best practices for releasing WSOs and what we always do is release as a $4 dimesale. This is priced low enough to get sales just from forum traffic and high enough to attract affiliates.

      It's also a good idea to have a second offer for an upsell or OTO. This is how your sales funnel will look:

      Front End offer - $4 dimesale - give affiliates 100% commisions
      OTO offer - $9 - $27 - give 50% commissions

      This way you get to build a buyers list and make some cash can use to buy solo ads and grow your list.

      Hope this helps. PM me if you have more questions.

      All the best
      Ricky
      Hi, you have a solid plan, but its one that assumes i have an OTO to sell. Are you suggesting I make TWO products? One to use as the OTO? I don't really want to wait until I have two products.
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      • Profile picture of the author Rok Solid
        Originally Posted by Luke Dennison View Post

        Hi, you have a solid plan, but its one that assumes i have an OTO to sell. Are you suggesting I make TWO products? One to use as the OTO? I don't really want to wait until I have two products.
        You really don't have to wait but you'll be leaving money on the table if you don't have an upsell.

        There's also another option which I just remembered worked for me when I first tried this approach - find a complementary affiliate product and use that as your upsell.

        This will be pretty easy since the product vendor will already have created the sales copy etc for you.

        Just make sure it's relevant to customers who just bought your product.
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  • sell the wso for $7. its the magical number that always sells.... 100% commission of course

    then oto a $27 for a 45% commission

    thank me later
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  • Profile picture of the author jamescanz
    Originally Posted by Luke Dennison View Post

    People say if its quality, it will sell.
    Who ever those 'people' are probably don't have your best interest in mind.

    I'm sure you can imagine how many 'quality' products have ended up in the 'product graveyard' never even getting 1 sale.

    And if you don't believe me, look at all the N/A under sales in warrior plus.

    But why so?

    Was it because the quality of the product was crappy?

    Probably not, because heck, no one ever bought it in the first place so they couldn't tell anyway.

    So if you want your product to sell, focus on sales copy first.

    Sales copy is what allows you to make the bacon...

    THEN you can move onto the pricing point
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  • Profile picture of the author Robert Plank
    Simple answer: $7

    Reasoning: most Warriors are low ticket buyers (nothing wrong with that, just what we're dealing with) -- you can always walk the price up.

    I have had WSO sales drop SIGNIFICANTLY as soon as the price was anywhere above $10... but still made sales.

    So if you say you want to sell it at $20 I would start it at $7, set a deadline to raise it to $8 in one week and actually do it. $9 the next week, etc. for 13 weeks until hitting $20.

    Actively promote it during that time, get your 100% commission affiliates to promote it, run FB ads and AdWords, contact at least 5 people a day to see either if they will promote it, or do something like a guest blog post or interview to get you on the map.

    Recycle all those profits into advertising to build that buyer list, once you have 100+ plus sales then give them a backend like a done for you or coaching program.

    Hard to say anything else without knowing what the offer is.
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    • Profile picture of the author Tom E
      When I released my first WSO, no one knew who I was. I had zero affiliates, nor connections. But I did have a great product, one that I had tested and proven to consistently make money.

      Had I been established, I would have launched it at $27. But I wasn't so I launched it dimesale style, starting at $7, with a penny increase for every 3 copies sold (or something close to that).

      My WSO went viral within hours, and made WSO of the day by the next morning.

      So yeah, listen to everyone who says that $7 is the magic number, and be sure to keep it dimesale style.

      Also be sure to open a Reviewers Wanted thread in good time before your release, as you don't want to come out of the gate without great reviews. Good luck!
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  • Profile picture of the author Rob Maggs
    I think Robert and Tom E, definitely offered some great advice, I think the $7 dimesale is the best bet.

    I'd never promote a product at $4...that price point is too low IMO and I can't imagine many affiliates wanting to go for that (I personally wouldn't), plus with such a low price I'm sure the product would be perceived as low value.

    $7 price with a good oto set at $17 dime sale to $27 is roughly the way I have done it in the past and have had some great results...but that is only from my personal experience. Plus another OTO and also taking advantage of promoting something on the download page.

    When promoting affiliates I find with my list that I'll do a lot better promoting a FE product that is under $17 where I'm getting 50-100% than if I promote a $27 product with 50% commissions.

    I guess it's swings and roundabouts and testing that will give you the perfect formula.

    Best regards

    Rob
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