Stop calling your OTO an OTO when in fact it's NOT an OTO!
I've noticed that what allot of Warriors are referring to lately as an OTO in their sales funnels, is in reality nothing more than a basic up sell or cross sell.
A true classic OTO (One Time Offer) is an offer that is only offered ONCE during a sales process.
If a buyer declines the OTO at the time it is offered by closing the OTO offer page, the buyer should then never be offered that deal again! EVER! Period!
That is the magic of a true OTO!
If the buyer is able to refresh the page, and the OTO is still there, guess what,
it's not an OTO!
If the link to the deal is offered later on again via email to the same buyer who initially declined the OTO during the sales process, it's not an OTO!
If the link to the deal is offered later on again inside a membership area after the initial sale is made,
it's not an OTO!
You've surely seen this message:
"Did you pass on the ONE TIME OFFER ? Here's another chance. Click here!"
Even saying that out loud shows you how stupid that sounds!
If it's not an OTO, don't call it an OTO!
I'm surprised that the term OTO is actually allowed to be used by any vendor in this forum when the actual sales process being used by that vendor in relation to the term is far from it.
I therefore move for all Warriors to possibly consider only using the term OTO in a sales pitch after every necessary effort is made to ensure that the OTO is in fact a true One Time Offer.
The word "deception" comes to mind, although I'm not familar with any FTC or any other regulations currently in place regarding this. (if any).
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