Amazon Fire: New Launch marketing lessons? Share 'em

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Ok let's see how many lessons learned from today's huge Amazon Fire launch. Either in the face of, or supporting, current IM practices...

a) zero product launch model usage, no "it's coming" hype nor webinars nor affiliate email blasts. Came outta nowhere, just saw/heard about it today for the first time.

b) innovation for "Voice search". not first to market, Roku and others were, in this space

c) personal signed message from company founder on front page of Amazon.com all day today

d) great comparison matrix/chart to compare with direct competitors

e) innovative video ads to highlight each cool feature, incl. celebrity video

f) most importantly, a history of trust, I like my family's Kindles, all 4 of 'em, so I trust the Fire is going to be cool, too.

g) great clear benefit-driven copy, and a very clever PS link to a fun video. no hard-sell, it's "fun".

h) backend sales via games/apps/Prime

ok that's what stands out for me... what do You all spot? Epic copywriting win here, and likely a huge product launch success. Sales copy on the lead-in front page plus features/benes page is rockstar, w/phrases like "tiny box", "easiest way to enjoy", "voice search that actually works", "fast, fluid interface". Copy that sparkles and sells.

-ken

see it now at: www.amazon.com

p.s. and yes I ordered mine within 8 minutes of seeing the page (also got an hdmi 6' cable..hey an upsell/accessory add on sales tip). I'm buying new features and fun for less than a hundred, so an instant buy decision. Didn't have to sleep on it. No $1997 price lol.
#amazon #launch #lessons #marketing #share

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